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百度爱采购的会员权益分析 适合哪种行业?

来源:http://www.jnacg.com 发布时间:2020-08-25 10:08:22 浏览次数:

百度爱采购作为一个B2B平台,采用的是付费会员制,在平台资源全面聚合的大背景下,百度爱采购提供给会员的权益固定不变,同等权益下,企业类型,主营业务各有不同。所以,我们要从百度爱采购的会员权益来一一分析,它适合哪些企业。
As a B2B platform, baidu AIPO adopts the paid membership system. Under the background of comprehensive aggregation of platform resources, baidu AIPO provides members with fixed rights and interests. Under the same rights and interests, the types of enterprises and main businesses are different. Therefore, we want to analyze the membership rights and interests of Baidu love purchase one by one, which enterprises are suitable for it.
百度爱采购一共有四大权益,包括:企业专属百度名片,多终端收录展现、多场景触发曝光,以及多种采购线索分发。
Baidu AIPO has four rights and interests, including exclusive business card of Baidu, multi terminal collection and display, multi scene trigger exposure, and distribution of various procurement clues.
一、企业专属名片是直接与百度企业信用挂钩,企业入驻以后,爱采购对企业资质进行审查,核定,这样做可以使三方受慧。一是爱采购平台,企业名片保证了平台内企业的质量,提升用户体验;二是入驻企业,有百度为企业资质做信用背书,对企业来说不仅能够快速树立品牌,还能增强用户信任感;三是采购用户,对用户来说,在网上采购更看重的还是产品信息的可靠性与真实性,采购师认准有企业名片的企业,就能在很大程度上避免虚假货源信息。
1、 The exclusive business card of the enterprise is directly linked with the credit of Baidu enterprise. After the enterprise has settled in, AIPO will review and verify the enterprise qualification, which can make the three parties receive wisdom. The first is to love the purchasing platform, whose business card ensures the quality of the enterprises in the platform and improves the user experience; the second is that the settled enterprises have Baidu as the credit endorsement for the enterprise qualification, which can not only quickly establish the brand, but also enhance the user's sense of trust; the third is that for users, the most important thing for online purchasing is the reliability and authenticity of product information If buyers recognize the enterprises with business cards, they can avoid false source information to a great extent.

二、多终端收录展现是指:会员企业发布在爱采购的产品供应信息被百度收录以后,可以在PC端、手机端、还有小程序上同步展现,这样不管用户在哪种终端上搜索产品,都能直达爱采购会员企业。
2、 Multi terminal collection and display refers to: after the product supply information released by member enterprises in love purchase is included by Baidu, it can be displayed synchronously on PC terminal, mobile phone terminal and small program, so that no matter what kind of terminal users search for products, they can go directly to AIPO member enterprises.
三、多场景触发曝光,根据用户的日常搜索习惯,在搜索场景里都设置了触发曝光,像搜索阿拉丁、搜索采购频道、百度APP、百度信息流等都能给企业提供展现渠道。
Three, multi scene triggered exposure, according to the user's daily search habits, in the search scene are set up trigger exposure, such as search Aladdin, search procurement channel, Baidu APP, Baidu information flow, etc., can provide enterprises with display channels.
四、多种采购线索分发,任何B2B平台都是为了增加曝光,触达意向用户。百度爱采购将意向采购线索按照匹配度分发给合适的商家。这个线索分发一般会通过短信、询价单、留言。IM聊天等多种方式进行,确保商家不会错过重要的采购信息。
4、 A variety of procurement leads are distributed. Any B2B platform is to increase exposure and reach intended users. Baidu AIPO will distribute the intention purchase clues to the appropriate businesses according to the matching degree. This clue is usually distributed by SMS, inquiry sheet and message. IM chat and other ways to ensure that businesses will not miss important purchasing information.
目前,百度爱采购的运作模式已经成熟完善,但在体量上还稍逊色阿里这样的大平台,这对企业来说,这是一个非常好的信号,这个时候,百度爱采购有充足的流量支持,而竞争相对不饱和,企业入驻后基本就可以快速的实现引流。
At present, the operation mode of Baidu love procurement has been mature and perfect, but it is still slightly inferior to the large platform like Ali in terms of volume. This is a very good signal for enterprises. At this time, baidu love purchase has sufficient traffic support, while the competition is relatively unsaturated. After the enterprise enters the site, it can basically realize drainage quickly.