来源：http://www.jnacg.com 发布时间：2020-08-25 10:08:22 浏览次数：次
As a B2B platform, baidu AIPO adopts the paid membership system. Under the background of comprehensive aggregation of platform resources, baidu AIPO provides members with fixed rights and interests. Under the same rights and interests, the types of enterprises and main businesses are different. Therefore, we want to analyze the membership rights and interests of Baidu love purchase one by one, which enterprises are suitable for it.
Baidu AIPO has four rights and interests, including exclusive business card of Baidu, multi terminal collection and display, multi scene trigger exposure, and distribution of various procurement clues.
1、 The exclusive business card of the enterprise is directly linked with the credit of Baidu enterprise. After the enterprise has settled in, AIPO will review and verify the enterprise qualification, which can make the three parties receive wisdom. The first is to love the purchasing platform, whose business card ensures the quality of the enterprises in the platform and improves the user experience; the second is that the settled enterprises have Baidu as the credit endorsement for the enterprise qualification, which can not only quickly establish the brand, but also enhance the user's sense of trust; the third is that for users, the most important thing for online purchasing is the reliability and authenticity of product information If buyers recognize the enterprises with business cards, they can avoid false source information to a great extent.
2、 Multi terminal collection and display refers to: after the product supply information released by member enterprises in love purchase is included by Baidu, it can be displayed synchronously on PC terminal, mobile phone terminal and small program, so that no matter what kind of terminal users search for products, they can go directly to AIPO member enterprises.
Three, multi scene triggered exposure, according to the user's daily search habits, in the search scene are set up trigger exposure, such as search Aladdin, search procurement channel, Baidu APP, Baidu information flow, etc., can provide enterprises with display channels.
4、 A variety of procurement leads are distributed. Any B2B platform is to increase exposure and reach intended users. Baidu AIPO will distribute the intention purchase clues to the appropriate businesses according to the matching degree. This clue is usually distributed by SMS, inquiry sheet and message. IM chat and other ways to ensure that businesses will not miss important purchasing information.
At present, the operation mode of Baidu love procurement has been mature and perfect, but it is still slightly inferior to the large platform like Ali in terms of volume. This is a very good signal for enterprises. At this time, baidu love purchase has sufficient traffic support, while the competition is relatively unsaturated. After the enterprise enters the site, it can basically realize drainage quickly.