In this rapidly changing era, many enterprises need to innovate and break the traditional marketing mode; in the rapid development stage of the Internet, I believe that enterprises are choosing Baidu, Ali, baidu AI purchasing platform for publicity, but you will also find that, whether in Baidu, or in Alibaba platform, the cost is higher and higher, and the effect is less and less, some enterprises The industry can't even earn back the cost of advertising. The corresponding Baidu love purchase also follows the rise, rapidly dividing the flow of each big platform, which is also a large flow. What is the difference between Baidu love procurement and other platforms for the national platform?
On the strength of Baidu and other businesses to buy today.
01 platform comparison
First of all, let's take a look at the comparison between Baidu love purchasing and a certain platform in the world ranking: Baidu love purchasing ranks fourth in the world, and a certain platform ranks at 135. In terms of ranking, baidu love procurement is far ahead of a certain platform.
Then we compare the IP traffic of Baidu AIPO with that of the platform: the average daily IP traffic of Baidu AIPO is about 61 million, and that of the platform is about 1.84 million, which means that the average daily IP traffic of Baidu AIPO is 33 times of that of the platform; and Baidu, as the largest search engine in China, has to click more than 700 million times every day on its home page alone, and about 338 million people will enter Baidu AIPO to browse, so it is now A bonus period for businesses to settle in can divide up this huge flow;
02 platform trend
For businesses, to promote their products on Alibaba, all they need is exposure and introduction of more traffic. However, in the Internet era of traffic competition, the current trend of Alibaba platform to obtain traffic is not as good as before
1. It has been saturated, and the cost performance ratio is not high at present.
2. Store operation is not suitable for large-scale publishing information, and the coverage rate of keywords is limited.
3. The flow is really much smaller than Baidu love purchase.
Baidu love to buy from the current form of the platform is a traditional B2B platform, businesses to do or build shops, upload products.
The difference is that the product information released by Baidu merchants is displayed in the form of Baidu Aladdin on Baidu's home page; linked users and businesses can directly purchase and wholesale, so that buyers can quickly and conveniently find high-quality sources of goods, provide merchants with massive matching inquiry sheet information, get more exposure, quickly conclude transactions, reduce costs and improve profits.
As a new product of Baidu series, baidu AIPO has gained many manufacturers and processing enterprises when it is implemented. What advantages does it have as a new platform for obtaining traffic?
1. At present, the number of people joining is small, and the dividend period is obvious. You can get a lot of traffic in a few days.
2. There are no restrictions on information release, such an industry can basically cover all the words they want to cover.
3. The price is cheap, relative to the strength of the platform business 36800 yuan, baidu love purchase 6980 yuan annual fee is really cheap.
4. Traffic is particularly large, as the fourth website of global traffic, Baidu's traffic is not blowing. All these make up for its weak side. Therefore, for enterprises, especially for the enterprises that do physical products, we can pay close attention to Baidu love purchasing, quickly join in the dividend period, and quickly obtain traffic and customers. At present, some industries have gradually entered the saturation state.
After entering Baidu love, pay special attention to:
1. Release more product information, cover more keywords as much as possible, and improve the display volume.
2. Do a good job in the main map design, improve the click through rate.
3. Do a good job in the design of detail page guidance consultation, improve the inquiry rate and conversion rate.