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百度爱采购和其他平台有什么区别呢?

来源:http://www.jnacg.com 发布时间:2020-09-25 10:09:48 浏览次数:

在这个瞬息万变的时代,很多企业都需要创新,打破传统营销模式;在互联网高速发展阶段,相信企业都在选择百度、阿里、百度爱采购平台做宣传,但是您也一定会发现,无论是在百度、还是在阿里平台做推广,花的费用越来越高,带来的效果越来越少,有些企业甚至都不能挣回来广告费用。相对应的百度爱采购也跟随崛起,迅速瓜分各大平台流量,同样都是大流量,面向全国的平台,百度爱采购和其他平台有什么区别呢?
In this rapidly changing era, many enterprises need to innovate and break the traditional marketing mode; in the rapid development stage of the Internet, I believe that enterprises are choosing Baidu, Ali, baidu AI purchasing platform for publicity, but you will also find that, whether in Baidu, or in Alibaba platform, the cost is higher and higher, and the effect is less and less, some enterprises The industry can't even earn back the cost of advertising. The corresponding Baidu love purchase also follows the rise, rapidly dividing the flow of each big platform, which is also a large flow. What is the difference between Baidu love procurement and other platforms for the national platform?
今天我们就来浅谈百度爱采购和其他实力商家的区别。
On the strength of Baidu and other businesses to buy today.
01平台对比
01 platform comparison
首先我们先来看看百度爱采购和某平台在世界排名的对比:百度爱采购排在世界排名第4位,某平台排名在第135位,就排名而言百度爱采购遥遥与某平台。
First of all, let's take a look at the comparison between Baidu love purchasing and a certain platform in the world ranking: Baidu love purchasing ranks fourth in the world, and a certain platform ranks at 135. In terms of ranking, baidu love procurement is far ahead of a certain platform.
接着我们对比下百度爱采购和该平台的IP流量对比:百度爱采购日均约6100万,该平台约184万,即百度爱采购的日均IP流量是该平台的33倍;且百度作为国内的搜索引擎,光他首页每天就要7亿多次点击,中间会有约3.38亿进入百度爱采购里面去浏览,所以现在正是商家入驻的一个红利期,可以瓜分这庞大的流量;
Then we compare the IP traffic of Baidu AIPO with that of the platform: the average daily IP traffic of Baidu AIPO is about 61 million, and that of the platform is about 1.84 million, which means that the average daily IP traffic of Baidu AIPO is 33 times of that of the platform; and Baidu, as the largest search engine in China, has to click more than 700 million times every day on its home page alone, and about 338 million people will enter Baidu AIPO to browse, so it is now A bonus period for businesses to settle in can divide up this huge flow;
02平台趋势
02 platform trend
对于商家而言,在阿里上面推广自己的产品,无非需要的就是曝光量,引进更多的流量;但在流量竞争的互联网时代,阿里巴巴平台目前获取流量的趋势已是大不如从前:
For businesses, to promote their products on Alibaba, all they need is exposure and introduction of more traffic. However, in the Internet era of traffic competition, the current trend of Alibaba platform to obtain traffic is not as good as before
1、已经比较饱和,性价比目前已经不高。
1. It has been saturated, and the cost performance ratio is not high at present.
2、店铺运营不适合大规模发布信息,关键字覆盖率有限。
2. Store operation is not suitable for large-scale publishing information, and the coverage rate of keywords is limited.
3、流量相对百度爱采购确实还是小很多。
3. The flow is really much smaller than Baidu love purchase.
百度爱采购从平台目前的形式看就是一个传统的B2B平台,商家要做的还是搭建商铺,上传产品。
Baidu love to buy from the current form of the platform is a traditional B2B platform, businesses to do or build shops, upload products.
不同的是百度针对商家发布的产品信息,在百度的首页以百度阿拉丁的形式进行展示;链接用户跟商家可以直接采购批发,让买家快速、便捷的找到优质货源,为商家提供海量匹配的询价单信息,获得更多曝光、快速达成交易,降低成本、提升盈利。
The difference is that the product information released by Baidu merchants is displayed in the form of Baidu Aladdin on Baidu's home page; linked users and businesses can directly purchase and wholesale, so that buyers can quickly and conveniently find high-quality sources of goods, provide merchants with massive matching inquiry sheet information, get more exposure, quickly conclude transactions, reduce costs and improve profits.
百度爱采购作为百度系列的一个新产品,落地实施的时候就已经收获很多厂商及加工企业入驻了,作为一个获取流量的新平台它有什么优势呢?
As a new product of Baidu series, baidu AIPO has gained many manufacturers and processing enterprises when it is implemented. What advantages does it have as a new platform for obtaining traffic?
1、目前加入的人少,红利期明显,基本上线几天就能获得海量的流量。
1. At present, the number of people joining is small, and the dividend period is obvious. You can get a lot of traffic in a few days.
2、信息发布没有限制,这样一个行业基本可以把自己想覆盖的词都覆盖到。
2. There are no restrictions on information release, such an industry can basically cover all the words they want to cover.
3、价格便宜,相对该平台实力商家的36800元,目前百度爱采购6980元的年费真的很便宜。
3. The price is cheap, relative to the strength of the platform business 36800 yuan, baidu love purchase 6980 yuan annual fee is really cheap.
4、流量特别大,作为全球流量排名第4的网站,百度的流量真不是吹的。这些都极大的弥补了它弱势的一面。所以对于企业而言,尤其是做实体产品的企业而言,可以好好考察下百度爱采购,在红利期迅速加入,迅速获得流量和客户。目前部分行业已经逐渐进入饱和状态了。
4. Traffic is particularly large, as the fourth website of global traffic, Baidu's traffic is not blowing. All these make up for its weak side. Therefore, for enterprises, especially for the enterprises that do physical products, we can pay close attention to Baidu love purchasing, quickly join in the dividend period, and quickly obtain traffic and customers. At present, some industries have gradually entered the saturation state.
03注意事项
03 precautions
入驻百度爱采购后,特别注意:
After entering Baidu love, pay special attention to:
1、多多发布产品信息,尽可能的覆盖更多的关键字,提高展现量。
1. Release more product information, cover more keywords as much as possible, and improve the display volume.
2、做好主图设计,提高点击率。
2. Do a good job in the main map design, improve the click through rate.
3、做好详情页引导咨询的设计,提高询盘率和转化率。
3. Do a good job in the design of detail page guidance consultation, improve the inquiry rate and conversion rate.
关键词:百度爱采购