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爱采购排名想要提升,这几点你做对了吗?

来源:http://www.jnacg.com 发布时间:2020-10-30 14:10:47 浏览次数:

1.商铺类目化
1. Classification of shops
商品类目精准,有助于展现排序待,后台可匹配选择贴近实际商品的类目信息添加
The product category is accurate, which is helpful to show the sorting. The background can match and select the category information close to the actual commodity to add
2.标题清晰合理
2. The title is clear and reasonable
(1) 简要清晰地围绕主体内容撰写,和页面内容相关
(1) Write briefly and clearly around the main content, related to the content of the page
(2)语意通顺,无乱码特殊字符,无分句截断、关键词堆积
(2) The semantic meaning is smooth, no garbled special characters, no sentence truncation, keyword accumulation
(3)标题中不能含有营销推广信息,如:电话号码,公司名称全称
(3) The title cannot contain marketing promotion information, such as: telephone number, full name of company
(4)标题不能重复
(4) The title cannot be repeated
示例:厂家批发_多功能接线插座_40 孔一体防爆防水插座
Example: factory wholesale_ Multifunctional wiring socket_ 40 hole integrated explosion proof waterproof socket
(标题搭配建议:产品词_名称_相关产品词_相关修饰)
(suggestion of Title Collocation: product words_ Brand name_ Related product words_ Related modification)
济南爱采购
3.图片质
3. Picture quality
1)图片清晰度高、无水印,主体突出,先使用白色背景
1) The image has high definition, no watermark, and the main body is prominent. White background is used first
2)长宽比为1:1,图片750*750px;JPG格式
2) The length to width ratio is 1:1, the picture is 750 * 750px; JPG format
3)图片不能涉低俗、色情、反动等,不能为纯文字、纯色图、令人不适的图片
3) Pictures should not be vulgar, pornographic, reactionary and so on, and should not be pure text, pure color pictures or uncomfortable pictures
4)产品主图重复不能超过2次,重复图片不利于产品收录和展现
4) The main product map can't be repeated more than 2 times, which is not conducive to product collection and display
5)内页图片要求:宽不超过750,高不超过1500  详情内容需要图文并茂,不能是纯图片,如果涉电话号码等,不要在详情页中重复出现
5) Requirements for pictures on the inner page: the width shall not exceed 750 and the height shall not exceed 1500. The detailed contents shall be illustrated and illustrated, and shall not be pure pictures. If the telephone number is involved, it shall not be repeated in the detail page
4.参数丰富度
4. Parameter richness
(1)属性参数越丰富越好,每条产品至少需要大于5条以上的参数信息
(1) The richer the attribute parameters, the better. Each product needs at least more than 5 parameter information
(2)产品内参数项不能是重复的内容,不能重复出现“详细咨询客服”等内容
(2) The parameter items in the product can not be repeated contents, such as "detailed consultation with customer service" and so on
5.价格合理
5. Reasonable price
(1)提交 Schema 中填写价格字段且合理(如机械类填写 1 元为不合理价格)、与落地页价格一致。
(1) The price field should be filled in the submitted schema and it should be reasonable (for example, if the price of machinery is 1 yuan, it is unreasonable), and it is consistent with the price on the landing page.
(2)价格不能为一个区间,也不能是“面议”等中文字段词
(2) Price cannot be a range, nor can it be a Chinese field word such as "face to face"
6.完成企业信息认证
6. Complete enterprise information certification
该企业信息真实准确,展现商品真实可售.
The information of the enterprise is true and accurate, and the products can be sold
7.描述清晰丰富
7. Clear and rich description
(1) Schema 中发货地填写真实准确(低质信息如:发货地-- ;发货地-- 你好)
(1) The delivery place in the schema is true and accurate (low quality information such as: shipping place China; shipping place Hello)
(2) Schema 可选字段填写率高
(2) Schema optional field filling rate is high
商品信息越全越有利于资源的展现和排序,如:
The more complete the commodity information is, the more favorable it is for the display and ranking of resources
价格信息,发货地,,类目信息,
Price information, shipping location, brand, category information,
商品标签:关键词(tag)等。
Product label: keywords, etc.
其他商品参数如材质、规格、型号、产品等级填到 meta 字段中。
Other commodity parameters such as material, specification, model and product grade are filled in the meta field.
字段结构越完整, ranking 效果越好。
The more complete the field structure, the better the ranking effect.
(3) 落地页图文并茂、参数详尽、商品描述流畅通顺。
(3) The landing page is full of pictures and texts, with detailed parameters and smooth product description.
描述中需要商品图文并茂,有商品图片以针对商品的文字描述(该文字描述可在图片上,且同时不对商品进行遮挡导致图片低质)
In the description, both pictures and texts of the goods are required, and there is a picture of the goods to describe the goods (the text description can be on the picture, and at the same time, the goods are not covered, resulting in poor quality pictures)