爱采购营销经过多年发展，已经变成企业获取盈利的主要方式，也更改了企业传统的营销方法，传统营销主动寻找客户，网络营销是让客户主动找企业，两者之间区别很大，主动找上门的客户，成交机率
After years of development, baidu love purchasing marketing has become the main way for enterprises to obtain profits, and it has also changed the traditional marketing methods of enterprises. Traditional marketing actively seeks customers, while network marketing enables customers to actively find enterprises. There is a big difference between the two. Customers who actively come to the door, transaction probability
尽管许多企业都有进行网络销售工作，但取得的爱采购营销效果却拥有很大区别，有的企业做了爱采购销售业绩翻番，有的企业做了爱采购销售业绩不见增长，这是什么原因？
Although many enterprises have carried out online sales work, the marketing effect of Baidu love purchasing is quite different. Some enterprises have doubled the sales performance of Baidu love purchasing, and some enterprises have not seen growth in sales performance of Baidu love purchasing. What is the reason for this?
实际上，主要原因就是企业没有根据自身的爱采购营销需求制作爱采购爱采购思路。
In fact, the main reason is that the enterprise does not make Baidu love purchasing ideas according to their own Baidu love purchasing marketing needs.
1.做好调研工作
1. Do a good job in research
调研分成市场调查、竞争者调研、目标客户调研、企业调研，调研的目的，就是更深层次的了解，了解商品的卖点，了解目标客户的习惯，了解竞争者的优势与劣势，了解市场行情。只有清楚这种需求，接下来，必须准备什么材料，做什么渠道推广，如何做好差异化营销，考虑周全，才可以有出其不意的效果。
Research is divided into market research, competitor research, target customer research and enterprise research. The purpose of research is to have a deeper understanding of the selling points of commodities, the habits of target customers, the strengths and weaknesses of competitors, and the market situation. Only when this demand is clear, what materials must be prepared, what channels should be promoted, and how to do well in differentiated marketing can we have unexpected effects.
2.制定营销策略
2. Formulate marketing strategy
做网络营销目的有很多，例如，提高价值，提高用户注册量，提高企业的业绩等，不一样的企业其目的不一样。这一点总结与计划恰好相反。方案是设想未来，对将要进行的工作进行安排。
For example, the purpose of improving the number of enterprise users is not the same. This is the opposite of the plan. The plan is to envision the future and arrange the work to be carried out.
一定要清楚本身的需求，才可以对于需求制定详尽的营销策略，整个的爱采购都是围绕这一目的而进行，许多企业网络销售失败，主要是不清楚企业实际需求，都没有根据需求制定营销策略。
We must be clear about their own needs, in order to develop a detailed marketing strategy for the needs, the whole Baidu love procurement is around this purpose, many enterprises network sales failure, mainly because they do not know the actual needs of enterprises, and have not formulated marketing strategies according to the needs.
3.寻找推广方式
3. Looking for promotion methods
爱采购营销要想充分发挥，还得从主动推广，把客户关注的内容，推向目标客户眼前，在宣布做网络推广之前，要深入了解兴趣爱好，关注点在哪。
Baidu love purchasing marketing to give full play to, but also from the initiative to promote the content of customer concern, to target customers in front of, before announcing to do network promotion, in-depth understanding of interests, where to focus.
只有把用户分析深入，才可以了解客户真正需求，再去做内容，寻找合理的推广渠道，也就是用户经常出现的方式，在做针对性推广，只有这样，转换客户效果才能事半功倍。
Only through in-depth analysis of users, can we understand the real needs of customers, then do the content, and find a reasonable promotion channel, that is, the way users often appear to do targeted promotion. Only in this way, can we achieve twice the result with half the effort.
4.爱采购内容撰写
4. Baidu love purchasing content writing
爱采购思路、推广方式、用户需求清楚之后，接下来就是准备客户关心的内容，对于用户需求进行内容撰写与提升，依照爱采购思路来布局内容。从客户进入网站，告诉客户我们在做啥，在行业中的整体实力如何，接下来展示客户碰到的问题，后边再告诉客户我们是怎么解决，可以给客户提供哪些的帮助，随后展示出公信力，处理信赖问题，促进询盘。
After Baidu love procurement ideas, promotion methods, user needs are clear, the next step is to prepare the content that customers care about, write and improve the content of user needs, and layout the content according to Baidu love purchasing ideas. After entering the website, we will tell the customers what we are doing and how our overall strength in the industry is. Next, we will show the problems encountered by our customers. Then we will tell them how we solve them and what help we can provide them. Then we will show our credibility, handle trust problems and promote inquiry.
5.方案执行问题
5. Programme implementation
万事俱备，只欠东风，针对企业而言，因此爱采购营销准备工作做好以后，接下来就是执行力的问题，要依照营销策略，阶段性来执行，任何好的发展战略假如没有有效谨慎的执行，也不会发生好的作用，做网络销售，也是一样，执行不及时，其爱采购效果也可能大打折扣。
Everything is ready, only Dongfeng, for the enterprise, so Baidu love purchasing marketing preparation work done, the next is the problem of execution, according to the marketing strategy, phased to implement, any good development strategy if not effective and prudent implementation, will not have a good role, do network sales, is the same, the implementation is not timely, its Baidu love purchasing effect The fruit may also be discounted.
总而言之，企业做好网络销售并没有这么简单，必须做很多准备工作，持续的分析客户，持续的调节营销策略，持续的优化推广构造，随后贵在坚持，只有坚持不懈，才可以帮助企业获得好的网络营销效果。
In a word, it is not so simple for enterprises to do network sales well. They must do a lot of preparatory work, continuously analyze customers, continuously adjust marketing strategies, and continuously optimize the promotion structure. Then, the most important thing is to persist. Only by persevering can we help enterprises obtain good network marketing effect.
