爱采购是旗下采购批发平台，致力于为买家找到优质供应商，为卖家提供高质量求购信息，促进买卖双方通过爱采购达成交易。很多商家入驻爱采购正是看中其巨大的流量，想通过爱采购高流量曝光来实现引流拓客。一些企业入驻爱采购以后，发布了很多供应信息，但产品的展示效果却上不去，那么原因在哪里呢？
Baidu love purchasing is a professional purchasing wholesale platform of Baidu, which is committed to finding high-quality suppliers for buyers, providing high-quality purchasing information for sellers, and promoting buyers and sellers to reach transactions through Baidu love purchasing. Many businesses settled in Baidu love purchase is to see its huge flow, want to through Baidu love purchase high flow exposure to achieve drainage Tuoke. After some enterprises settled in Baidu AIPO, they released a lot of supply information, but the display effect of the products did not go up, so what's the reason?
01 好的标题是获取有用客户的渠道
A good title is a channel to get useful customers
商品标题是影响曝光的关键之一。用户在或者是爱采购主页搜索产品关键词时，会直接触发相关联的产品展现，所以一个好的标题是获取客户的渠道。
Commodity title is one of the key factors affecting exposure. When users search product keywords on Baidu or Aipu homepage, they will directly trigger the related product display, so a good title is the channel to obtain customers.
一个优良的标题字数不宜太长也不宜太短，一般来说20~30个字好；同时，写标题时还要避免一些无关的广告词、营销词等，这样语言表述上才能更加清晰明了，让客户更加快速地了解商品信息！
A good title should not be too long or too short, generally speaking, 20 ~ 30 words is good; at the same time, when writing the title, we should avoid some irrelevant advertising words, marketing words, etc., so that the language can be more clear, so that customers can understand the product information more quickly!
02 图片要主体突出，清晰无水印
02 the image should be prominent and clear without watermark
一般来说，在图片比例大小上，1:1比例佳，可以避免拉伸变形。产品主图3—6张，不要少于3张，图片要清晰，无劣质水印，或者水印不遮挡商品主体。主体突出，才能清晰地展现商品，吸引买家点击。
Generally speaking, in the picture scale size, 1:1 ratio is good, can avoid stretching deformation. There should be 3-6 main pictures of the product, no less than 3. The pictures should be clear without poor quality watermark, or the watermark should not cover the main body of the product. Only when the main body is prominent can the goods be clearly displayed and buyers be attracted to click.
03 按实际情况如实填写价格
03 fill in the price according to the actual situation
在商品转化的环节，价格是一个至关重要的因素，但在一开始，上海皖盼在发布供应时为了省事，很多供应价格都填了0或者1。导致的直接结果就是，价格与实际不符，后期供应信息大批量整改。明显低于市场行情的价格，虽然吸引了大量点击，但却因为无法为客户提供相匹配的商品和服务，而遭到反噬。这样的点击越多，反而越会降低商家在用户心中的信任度和印象分。按实际情况如实填写价格，是获取客户好感的关键，也是赢得用户长期信任的决定因素。
In the process of commodity transformation, price is a crucial factor, but at the beginning, in order to save trouble when Shanghai wanpan released the supply, many supply prices filled in 0 or 1. The direct result is that the price is inconsistent with the actual situation, and the supply information is rectified in large quantities in the later stage. Obviously lower than the market price, although attracted a large number of clicks, but because it can not provide customers with matching goods and services, it was backfired. The more clicks like this, the lower the trust and impression of businesses in the hearts of users. Filling in the price according to the actual situation is not only the key to win the favor of customers, but also the decisive factor to win the long-term trust of users.
04 参数属性越全越好
04 the more complete the parameter attributes, the better
在真实有效的前提下，参数属性除了产地、用途、材质以外，还可以填写工艺、型号、尺寸等多个指标。一件商品的属性越齐全，越利于用户快速确定购买意愿。我们在网上购物时，是不是也要反复查看商品的各项参数指标呢？只有参数属性符合需求，我们才会进行下一步的比较和筛选。换位思考一下，用户在爱采购选购商品时也是一样的心理。
On the premise of real and effective, in addition to origin, purpose and material, parameter attributes can also fill in process, model, size and other indicators. The more complete the attributes of a commodity are, the more convenient it is for users to quickly determine their purchase intention. When we shop online, do we have to repeatedly check the parameters of the goods? Only when the parameter attributes meet the requirements, we will carry out the next step of comparison and filtering. Transposition think about it, users love to purchase goods when the same psychology.
05 详情描述要图文并茂
The details should be illustrated and illustrated
通常来说，商品详情描述可以展示商品细节、性能，还能展示公司实力，生产工艺流程等，同时，商品详情描述一定要避免纯图片或者纯文字，这样会影响用户阅读体验。当用户点击查看了一件商品，并且已经浏览到详情页了，说明商品大致符合用户期待。那么此时，影响用户决断的就是详情描述中的内容，一个图文并茂，逻辑层次清晰的详情描述，是对商品优势的补充说明，也是吸引买家询盘问价的一环。
Generally speaking, product details description can show product details, performance, company strength, production process, etc. at the same time, product details description must avoid pure pictures or text, which will affect the user's reading experience. When the user clicks to view a product and has browsed to the details page, it indicates that the product roughly meets the user's expectation. At this time, what affects the user's decision is the content of the detailed description. A detailed description with both pictures and text and clear logic level is a supplement to the advantages of the goods, and also the last link to attract buyers to inquire and ask for prices.
