爱采购的内容发布技巧，看了不后悔！
来源：http://www.jnacg.com 发布时间：2021-01-19 13:01:58 浏览次数：次
很多入驻爱采购的老板都会被一个同样的问题所困扰，那就是发布了很多供应信息，但是商品展现量却迟迟上不去，别人已经一绝骑尘，而我还在原地踏步，到底是哪里出了问题呢？如何才能真正全面地提升爱采购商品展现效果呢？下面就跟着小编一起来看看吧：
A lot of bosses who have settled in AIPO will be troubled by the same problem, that is, they have released a lot of supply information, but the amount of goods displayed has been slow to go up. Other people have already passed the dust, but I am still standing still. What's the problem? How can we really comprehensively improve the display effect of love purchase goods? Let's take a look with Xiaobian
1、商品标题是关键
1. Commodity title is the key
标题！标题！标题！重要的事情说三遍！好的商品标题是影响展现量的关键因素之一！要让用户在或者是爱采购主页搜索产品关键词时，直接触发你的相关产品展现，就要先起一个商品标题。好的商品标题有以下几个关键点：1.不宜过长也不宜过短，20-30字为佳；2.避免无关营销词、广告词等；3.可从商品的词、核心关键词、属性词、应用场景等方面突出商品优势；4.在标题上增加地域词，加强地域曝光。
title! title! title! Important things are to be repeated for 3 times! Good title is one of the key factors that affect the amount of display! To let users search product keywords on Baidu or Aipu homepage and directly trigger your related product display, you need to start a product title first. A good commodity title has the following key points: 1. It should not be too long or too short, 20-30 words is better; 2. It should avoid irrelevant marketing words, advertising words, etc.; 3. It can highlight the commodity advantages from the brand words, core keywords, attribute words, application scenarios, etc.; 4. Add regional words to the title to strengthen regional exposure.
2、特色主图是吸引客户的方式
2. Feature map is a way to attract customers
要想吸引买家视线，让买家在店铺停留的时间更久，并且在短的时间内简单了解产品，从而达到点击目的，提高询价机率，商家要做的就是做好主图优化。
In order to attract buyers' attention, let buyers stay in the store longer, and understand the products in a short time, so as to achieve the purpose of click, improve the inquiry probability, the business should do is to optimize the main map.
一般来说，图片比例大小为1:1为佳，可以避免拉伸变形，产品主图3-6张，图片要清晰无水印，只有主体突出，才能清晰地展现商品，提升买家观感，吸引买家点击。
Generally speaking, the ratio of pictures is 1:1, which can avoid stretching deformation. There are 3-6 main pictures of the product. The pictures should be clear without watermark. Only when the main body is prominent, can the product be clearly displayed, enhance the impression of buyers, and attract buyers to click.
作为一个专门的B2B电商平台，本着对广大卖家及买家负责的态度，爱采购对平台内容质量的把控之严可想而知。这也侧面的证明了，商家发布商品信息质量越高，商品曝光才有可能越高！这种公平公正的竞争机制不仅能很大程度上提升用户使体验，还可以促进爱采购平台与买卖双方长期共同发展。
As a special B2B e-commerce platform, in line with the attitude of being responsible for the vast number of sellers and buyers, it is conceivable that Baidu AIPO has strict control over the quality of the platform content. This also proves that the higher the quality of information released by businesses, the higher the exposure of goods! This fair and just competition mechanism can not only greatly improve the user experience, but also promote the long-term common development of AIPO platform and buyers and sellers.
