爱采购深度运营到底有多重要
来源：http://www.jnacg.com 发布时间：2021-04-23 11:04:16 浏览次数：次
在爱采购同等会员权益，公平的轮播展现机制下，还是有很多商家的供应信息收录率不高，点击量不高，同样的平台、同样的权益，造成不同商家之间展现效果差距大的原因，本质上还是供应信息的质量问题。
In Baidu love to purchase the same member rights and interests, fair carousel show mechanism, there are still many businesses of the supply information collection rate is not high, the click volume is not high, the same platform, the same rights and interests, the reason for the large gap between different businesses show effect, in essence, is the quality of supply information.
目前爱采购的形式就是，对于有代运营和深度运营的商家来说，爱采购是一个性价比极高的推广引流工具，对于没有代运营，自己又不了解爱采购收录规则和算法的商家来说，爱采购就是一个无人问津的线上店铺。
At present, the form of Baidu love purchasing is that for businesses with generation operation and deep operation, baidu love purchasing is a highly cost-effective promotion and drainage tool. For businesses without generation operation and who do not understand the rules and algorithms of Baidu love purchasing, baidu love purchasing is an online shop that no one cares about.
不管是线上还是线下，任何店铺都是需要用心打理才能吸引客户，爱采购的收录规则看似就是标题、内容、图片等几个参数指标，但实际上每一个参数背后都对应着爱采购的一套完整算法，下来的展现量、点击量甚至询盘量都取决于这几个参数的质量。
No matter online or offline, any store needs to be carefully managed to attract customers. Baidu AIPO's collection rules seem to be several parameters such as title, content, pictures, etc., but in fact, behind each parameter, there is a complete set of algorithms for Baidu AIPO. The amount of display, click through and even inquiry depends on the quality of these parameters.
我们从成交环节来倒推就会发现成交量高的产品供应，询盘量必然很高，询盘量取决于点击量，点击量是在展现量上得到的，而展现量就是的收录量。而材料网的代运营服务解决的就是爱采购收录量的问题。
From the transaction link, we can find that the product supply with high turnover is bound to have a high inquiry volume. The inquiry volume depends on the click volume, which is obtained from the display volume, and the display volume is Baidu's collection volume. And the agent operation service of China materials network solves the problem of Baidu love purchasing volume.
就拿标题来说，标题是一条供应信息的关键，合格的标题是什么样的？如果让商家自己来回答这些问题，可能90%的商家都很茫然，所以代运营服务势必会成为商家深度挖掘爱采购商机的利器，因为爱采购不管你在哪一家做，商家付出的成本都是一样的，享受到的平台权益也是一样的。真正能够让入驻商家拉开差距的还是服务商的代运营能力和水平。
Take the title as an example. The title is the key to supply information. What is a qualified title? If businesses are allowed to answer these questions by themselves, maybe 90% of businesses are at a loss, so the agent operation service is bound to become a sharp tool for businesses to deeply explore the business opportunities of Baidu love purchasing, because no matter which company you work in, businesses pay the same cost and enjoy the same platform rights and interests. It is the agent operation ability and level of the service providers that can really open the gap between the settled businesses.
