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百度爱采购展现模式的排名机制

来源:http://www.jnacg.com 发布时间:2021-07-12 14:07:48 浏览次数:

百度爱采购有两种模式一种是点击扣费的竞价,只需大量投钱,在成本上投入高回报也高,但相对于另一种会员模式性价比较低,竞价是按照点击量来收费,在使用上无法避免大量无效点击,而会员模式虽然展现不稳定但可以覆盖大量关键词,一次投入实现大量展现而且点击不扣费。
Baidu love purchase has two modes. One is click to deduct fees. It only needs a lot of money and has high cost and high return. However, compared with the other member mode, it has low cost performance. The price is charged according to the number of clicks, which can not avoid a large number of invalid clicks. Although the member mode is unstable, it can cover a large number of keywords, A large amount of display can be achieved with one input, and no fee will be deducted for clicking.
百度爱采购会员模式的排名主要源于三个因素:
The ranking of Baidu love purchasing member mode mainly comes from three factors:
一是跟地域有关,在不同的地域优先展现营业执照地域相关的信息。
First, it is related to the region. Priority should be given to the information related to the region of the business license in different regions.
二是百度爱采购有轮播机制,为了让广大客户都有机会得到展现,百度爱采购内的产品会不断轮播。
Second, baidu love purchase has a rotation mechanism. In order to let customers have the opportunity to show, the products in Baidu love purchase will continue to rotate.
三是与百度爱采购自身的产品信息质量有关,像是类目、标题、参数、详情页、图片都有极为关键的联系。
Third, it is related to the product information quality of Baidu AIPO, such as category, title, parameter, detail page and picture.
在地域与轮播不确定的情况下,百度爱采购会员模式要想实现效果就要对发布的信息质量严格要求,图片无任何水印、参数丰富、详情页图文结合、关键词只放一个等等要求都要严格去做,实现客户效果。
In the case of uncertain region and carousel, in order to achieve the effect of Baidu love purchasing member mode, it is necessary to have strict requirements on the quality of the released information, such as no watermark on the image, rich parameters, combination of details page and text, and only one keyword, so as to achieve the customer effect.