来源：http://www.jnacg.com 发布时间：2021-07-28 14:07:58 浏览次数：次
Skill 1: do a good job of product title
Product title is a direct way for buyers to find merchants in Baidu search and love purchase main search. A good title plays a vital role in product exposure. What is a good title? The title should not be too long or too short. The number of words is about 20 words. The title contains a core keyword and about 5 extended keywords, so as to ensure that no matter which keyword the buyer uses, you can find your product.
This sounds simple, but many people get complicated as soon as they start. Many enterprises want to stack all keywords in the product title, which not only affects the user's intuitive interpretation of the product, but also affects the baidu collection of the product, which is not conducive to exposure and transformation.
Tip 2: product images without watermark
Businesses with e-commerce operation experience may know this, but for many inexperienced small and medium-sized enterprises, baidu love procurement stores are underexposed, and the problem often lies in the product pictures. The product picture should be high definition, the picture ratio is 1:1, the main body is prominent, and the page is clean without watermark. Why do watermarks affect exposure? If you are a buyer, do you still have the idea to continue to understand the product when you see the main pictures of the product covered by various watermarks? Product watermarking seriously affects users' perception, and adding watermarking is often counterproductive.
Tip 3: the details page should be illustrated
The product details page is the key to product transformation. The customer may have purchase intention by clicking the title. When the customer browses the details page, it means that the customer is not only interested, but has made comparison according to the details. When the detailed description describes the product performance and advantages in detail, it can arouse customers' desire to buy to a great extent, and more than half of the product transformation is successful.
From the technical point of view, the operation of the above three points is almost no difficulty, but in the actual operation, few businesses can really release product information in strict accordance with these three points.