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新开通的百度爱采购店铺如何运营?怎样才能有大量询盘?

来源:http://www.jnacg.com 发布时间:2022-01-10 15:01:42 浏览次数:

新开通的百度爱采购店铺如何运营?怎样才能有大量询盘?
How does the newly opened Baidu love purchasing store operate? How can we have a large number of enquiries?
新开通的百度爱采购店铺该如何去运营呢?有很多客户听说爱采购流量高,就去开通了,却开通后不知道怎么去运营跟操作,就随便上传了产品后,就没去管它了。当开通过了几个月后,客户发现爱采购并没有别人说的那么好,随之就会说爱采购都是骗人的。在这里我想说,平台再好,流量再高都是需要运营的,你不去运营它,随便上传点产品,就想有流量,就想有客户询盘?天底下哪有这么好的事~
How should the newly opened Baidu love purchasing store operate? Many customers heard that love has a high purchase flow, so they went to open it, but after opening, they don't know how to operate and operate. They casually uploaded the product and didn't take care of it. After a few months of opening, the customer finds that love purchasing is not as good as others say, and then he will say that love purchasing is deceptive. Here, I want to say that no matter how good the platform is and how high the traffic is, you need to operate it. If you don't operate it and upload some products casually, you want to have traffic and customer inquiries? How can there be such a good thing in the world~
想要提高询盘率,这个影响因素还是很多的。下面,就为大家讲解一些爱采购的运营规则、排名规则、定价规则,这些都关系到询盘率。
If you want to improve the inquiry rate, there are still many influencing factors. Next, let's explain some operation rules, ranking rules and pricing rules of love procurement, which are related to the inquiry rate.
爱采购运营规则
AI procurement operation rules
一、爱采购产品标题的写法
1、 Love to write the title of purchasing products
产品的标题写法的好坏对于排名有重要的影响,一般建议标题的写法是产品关键词+关键词相关的长尾关键词。关键词要根据客户的搜索词来写。关键词不能在标题里连续出现三次以上,不然会被搜索引擎判定是故意的。
The quality of the title writing of the product has an important impact on the ranking. It is generally recommended that the title writing method is product keywords + long tail keywords related to keywords. Keywords should be written according to the customer's search terms. Keywords cannot appear more than three times in a row in the title, otherwise they will be judged by the search engine to be intentional.
标题不能太长也不能太短,20—30个字为佳,每个标题都要围绕核心关键词撰写,重要的是,主营产品关键词一定要放在标题的开头。标题中不能出现地区词,品牌词以及违规广告词。
The title cannot be too long or too short. 20-30 words is preferred. Each title should be written around the core keywords. Importantly, the keywords of main products must be placed at the beginning of the title. Regional words, brand words and illegal advertising words shall not appear in the title.
二、爱采购产品图的要求
2、 Requirements for purchasing product drawings
爱采购的发布的图片是客户在搜索关键词时直接显示在客户眼前的,所以图片的好坏也决定了客户有没有意愿点进去看的想法。这里的图片分两类,一是产品主图,二是详情页里的图片。产品主图要严格按照1:1的比例俩做,白底为佳,大小750*750;图片不要出现水印;产品详情页的图片和产品主图稍有不同,这里对图片比例、底色没有要求,但也不要出现水印,详情页的图片可以多放一些产品细节,丰富产品信息。
The pictures released by aigou are directly displayed in front of customers when searching keywords, so the quality of the pictures also determines whether customers are willing to click in and see. The pictures here are divided into two categories: one is the main picture of the product, and the other is the picture on the details page. The main drawing of the product shall be made in strict accordance with the ratio of 1:1. The white background is preferred, and the size is 750 * 750; No watermark on the picture; The picture on the product details page is slightly different from the main picture of the product. There are no requirements for the picture proportion and background color, but there should be no watermark. The picture on the details page can put more product details to enrich product information.
三、爱采购产品的参数写法
3、 I love the parameter writing of purchased products
产品的参数写得好能额外的来增加关键词权重,产品的参数中要有企业品牌以及品牌相关的参数,只要与当前发布的产品标题相关的参数都可以写,但不相关的不要写,不要因为参数写得多就是好的,不然会分散当前关键词的权重。关于爱采购的产品参数,主要有以下几个方面的要求,价格不能为“0”和“1”,产品产地、生产工艺、用途、包装等信息越全越好,这样有助于转化。
If the product parameters are well written, they can add additional keyword weight. The product parameters should include enterprise brand and brand related parameters. As long as the parameters related to the currently released product title can be written, but do not write irrelevant ones. Do not write more parameters because they are good, otherwise the weight of the current keyword will be dispersed. As for the product parameters of aigou, there are mainly the following requirements. The price cannot be "0" and "1". The more complete the product origin, production process, purpose, packaging and other information, the better, which is conducive to transformation.
四、爱采购产品的详情页写法
4、 How to write the detail page of love purchasing products
很多爱采购商家都不是很注重产品详情页的编辑,以为标题、图片做好就可以了。实际上,详情页是产品转化过程中的环节之一,当一个用户已经浏览到产品详情页了,说明这个用户对已经开始根据产品详情描述在做对比了,这时候详情里的内容越全、越丰富,就越能促使用户购买。
Many buyers don't pay much attention to the editing of the product details page, thinking that it's OK to do a good job in the title and picture. In fact, the details page is one of the links in the process of product transformation. When a user has browsed the product details page, it means that the user has begun to compare according to the product details. At this time, the more complete and rich the content in the details, the more it can promote the user to buy.
1、产品的详情页是对产品核心卖点的阐述,让客户直观的了解产品的优势特色好处。
1. The product details page describes the core selling points of the product, so that customers can intuitively understand the advantages, characteristics and benefits of the product.
2、详情页内的图片也要是当前产品相关的,其中包括产品的(展示图、细节图、场景图及优势图)否则是没有用的。
2. The pictures in the detail page should also be relevant to the current product, including the product (display diagram, detail diagram, scene diagram and advantage diagram), otherwise it is useless.
百度爱采购排名规则
Baidu love purchasing ranking rules
1、 入驻百度爱采购时间:
1. Purchase time of Baidu love:
入驻的比较早有一些微弱的优势,但不是太明显。
Settled earlier, there are some weak advantages, but not too obvious.
2、 产品信息的完善度:
2. Completeness of product information:
每种商品有着自己的属性,参数越完整、信息越详尽排名越靠前
Each commodity has its own attributes. The more complete the parameters and detailed the information, the higher the ranking
3、 商家轮流展示:
3. Merchants show in turn:
百度爱采购会筛选出一些商家,并对这些商家进行轮流展示,让每个商家都能呈现在采购商面前
Baidu love purchasing will screen out some businesses and show them in turn, so that each business can be presented in front of the purchaser
4、 百度全新智能排名:
4. Baidu new intelligent ranking:
根据采购商地域智能推荐距离更近的供应商
Recommend closer suppliers according to the purchaser's geographical intelligence
5、 产品页面的综合指数:
5. Composite index of product page:
产品页面的点击率、跳出率、停留时间等多因素。
The click through rate, jump out rate, residence time and other factors of the product page.
6. 产品标题:
6. Product title:
产品标题发挥着至关重要的作用,好的标题不仅可以获得好的排名,而且也可以提高点击量。
Product titles play a vital role. Good titles can not only get good rankings, but also improve the number of hits.
爱采购定价方法
Love purchase pricing method
商品浏览量高但询盘却很少的时候,很多卖家首先想到的是优化标题和图片,却很少关注到自己的定价。定价对销量的影响是非常重要的,并不是价格越低,就越受消费者喜欢。到底什么样的价格消费者更容易接受?不同的商品该如何定价? 这里为大家介绍几点百度爱采购定价的策略,帮助提升商品性价比。
When the number of commodity views is high but there are few inquiries, many sellers first think of optimizing the title and pictures, but pay little attention to their pricing. The impact of pricing on sales is very important, not that the lower the price, the more consumers like it. What kind of price is more acceptable to consumers? How should different goods be priced? Here are some strategies of Baidu love purchase pricing to help improve the cost performance of goods.
五大策略巧定价:
Five strategies for smart Pricing:
1、分析市场环境
1. Analyze the market environment
市场同类商品搜索结果中可以看出很多门道。当我们搜索某款商品后,首页展现出来的商品数量和店铺数量,可以判断这个市场是否饱和。经过参考对比后,再为自己的商品定价。
Many channels can be seen in the search results of similar products in the market. When we search for a product, the number of products and stores displayed on the home page can judge whether the market is saturated. After reference and comparison, price your own goods.
2、定位受众人群
2. Target audience
作为卖家,忌讳的就是不熟悉自己的受众。店铺在一开始筹划就要很清楚自己的店铺用户画像,并根据用户画像去操作店铺,设置针对性的方案和活动。例如:对品牌忠诚度较高的买家、对低价位比较感兴趣的买家等。
As a seller, the taboo is not familiar with their audience. At the beginning of planning, the store should be very clear about its own store user portrait, operate the store according to the user portrait, and set up targeted programs and activities. For example: buyers with high brand loyalty, buyers interested in low prices, etc.
3、遵守定价规则
3. Comply with pricing rules
发布商品要求“市场价>单买价>批发价”,虽然“低价=销量=利润”,但前提是建立在商品的品质基础上。也就是说这里的低价仅仅是对于商品品质而言的低价,是对买家而言的一种让利,这才是真的性价比,才是消费者热衷购买的商品。如果仅使用低价引流,而使得买家对商品的质量产生了“不信任感”,就得不偿失了。
The release of goods requires "market price > single purchase price > wholesale price". Although "low price = sales volume = profit", the premise is based on the quality of goods. In other words, the low price here is only the low price for commodity quality and a profit for buyers. This is the real cost performance and the commodity consumers are keen to buy. If only low-cost drainage is used, and buyers have a "sense of distrust" in the quality of goods, the gain is not worth the loss.
4、同类商品标不同价格
4. Different prices for similar commodities
一般店铺习惯把同类商品标上同一个价格,这样做在产品发布的效率上是有所提升,但是给消费者选购时会产生单一感,如果细化区分商品特征、增加店铺中的商品种类,并标上不同价格,让顾客有对比机会,增长留存时间,相应的会有转化率的提升。
Generally, stores are used to marking similar goods with the same price, which improves the efficiency of product release, but it will produce a sense of unity when shopping for consumers. If we refine and distinguish the characteristics of goods, increase the types of goods in stores, and mark different prices, so that customers have the opportunity to compare and increase the retention time, the corresponding conversion rate will be improved.
5、巧用对比法
5. Skillfully using contrast method
保证商品品质的情况下,质量差不多的商品在价格上拉开差距,也会使价格偏低的商品顺利出售。
Under the condition of ensuring the quality of goods, the price gap of goods with similar quality will be opened, and the goods with low price will be sold smoothly.