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百度爱采购值不值得入驻?

来源:http://www.jnacg.com 发布时间:2022-05-04 20:05:49 浏览次数:

百度爱采购是百度旗下的B2B垂直搜索引擎,旨在帮助用户一站直达商品信息,触达海量商家。商家可通过百度爱采购与百度搜索无缝对接,满足用户对于采购信息检索的需求,同时为入驻企业找到买家。百度爱采购用AI帮助中小企业更好地解决采购批发渠道、货源等问题。
Baidu love purchasing is Baidu's B2B vertical search engine, which aims to help users reach a large number of businesses through one-stop direct commodity information. Businesses can seamlessly connect Baidu love procurement and Baidu search to meet users' needs for procurement information retrieval, and find buyers for settled enterprises at the same time. Baidu love purchasing uses AI to help small and medium-sized enterprises better solve problems such as purchasing wholesale channels and goods sources.
下面我们来看一下百度爱采购能给我们商家解决什么问题?
Now let's take a look at what problems Baidu love purchasing can solve for our businesses?
因为百度爱采购目前只提供了“搜索”和“询价”两大功能。
Because Baidu love purchase only provides two functions of "search" and "inquiry".
1、搜索商品。买家在百度爱采购上的商品状态搜索框内输入关键字,点击搜索按钮即可,商品结果以列表形式在搜索框下方展示,买家可通过选择品牌、材料、分类等纬度对商品进行进一步筛选;
1. Search for products. The buyer can enter keywords in the commodity status search box on Baidu love purchasing and click the search button. The commodity results are displayed below the search box in the form of list. The buyer can further screen the commodities by selecting brands, materials, classifications and other dimensions;
2、搜索厂家。买家在百度爱采购上的厂家状态搜索框内输入关键字,点击搜索按钮即可,厂家结果以列表形式在搜索框下方展示,可通过自定义选择地区筛选功能,查询距离自己较近的厂家信息。通过认证卖家筛选功能,选择更可信赖的厂家;
2. Search for manufacturers. The buyer can enter keywords in the manufacturer status search box on Baidu love purchasing and click the search button. The manufacturer results are displayed below the search box in the form of list. You can query the manufacturer information closer to you through the user-defined region selection function. Select more reliable manufacturers through the certification seller screening function;
3、询价。智能匹配,买家如果想了解采购品的价格信息可点击「询价」按钮填写信息,爱采购将为买家智能匹配海量商家信息,从而撮合买卖双方达成;
3. Inquiry. Intelligent matching: if the buyer wants to know the price information of the purchased goods, he can click the "inquiry" button to fill in the information. Aigou will intelligently match a large amount of merchant information for the buyer, so as to match the buyer and the seller to reach an agreement;
4、询单管理,买家可点击右上角个人「我的询价单」按钮查看自己所有的询价单。点击后会出现买家所有询价单的列表;
4. Inquiry management, buyers can click the personal "my inquiry" button in the upper right corner to view all their inquiry forms. After clicking, a list of all RFQs of the buyer will appear;
那么对于商家而言,入驻百度爱采购主要是解决了品牌曝光、搜索流量、客户咨询和采购订单的问题。
So for businesses, baidu love purchase mainly solves the problems of brand exposure, search traffic, customer consultation and purchase orders.
百度爱采购是年费会员制,企业入驻一次性交费,会员服务涵盖企业信誉资质认证、关键词不限量展示、多渠道流量曝光、系统自动匹配采购线索等,这些服务内容几乎包揽了所有B2B平台的服务项目。企业平均每天只需不到20元的成本投入,就能在百度这个巨大的互联网平台上进行全年365天、全天24小时的轮播展示,而且对入驻商家的产品展示不限点击,不限关键词,如此高的性价比和市场红利,不是每家B2B平台都能拥有的。
Baidu love purchasing is an annual membership system. Enterprises pay a one-time fee when they settle in. Member services include enterprise reputation and qualification certification, unlimited display of keywords, multi-channel traffic exposure, system automatic matching of purchase clues, etc. these services cover almost all the service projects of B2B platforms. With an average cost investment of less than 20 yuan per day, enterprises can carry out 24-hour rotation display on Baidu, a huge Internet platform, 365 days a year. Moreover, the product display of settled merchants is not limited to clicks and keywords. Not every B2B platform can have such high cost performance and market dividend.
但是并不是每一个行业都适合去入驻百度爱采购做推广,目前看来,一些做实体的,特别是机械设备、五金、建材、化工、橡胶,批发等诸如此类行业比较适合通过百度爱采购做推广,一些服务类行业可能更加适合通过新媒体做信息流推广。
However, not every industry is suitable for Baidu love purchasing. At present, some entities, especially mechanical equipment, hardware, building materials, chemical industry, rubber, wholesale and other industries, are more suitable for Baidu love purchasing promotion, and some service industries may be more suitable for information flow promotion through new media.
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