After the opening of love purchase, whether there is operation and exposure directly determines the significance of your store opening. Up to now, there are many stores that have been open for more than one year, but the exposure and ranking are always not ideal, which is worthy of reflection.
1、 Has your store been certified by Baidu?
As early as when Baidu love purchasing platform was just launched, because there were few merchants, the effect of Baidu certification was not obvious. Therefore, when opening love purchase, most people are afraid of trouble and choose not to do certification.
However, when the number of merchants reaches a certain level and the competition comes up, shops that do not do certification often suffer a lot of losses. When aigou is a peer store certified by Baidu, the number of product information display is tens of thousands, the number of clicks is hundreds, and the inquiry is also growing. For stores not certified by Baidu, the display times of product information are only a few hundred, the number of clicks is single digits, and there is no inquiry.
Similarly, stores that have been open for one year have made Baidu certification, with more than 300 clicks per day. Those that have not made Baidu certification still have single digits per day. Does your store still do Baidu certification?
2、 Has your store been operated since its opening?
After the opening of AI purchasing store, as long as it can provide product related information to the agent, the agent can assist in uploading 5-10 pieces of information. Then it was found that some customers operated by themselves. After one year, they uploaded less than 100 pieces of information, and even carried pictures with logos from their peers.
How to operate well?
1. Prepare product pictures. Clear without watermark, square, only uploaded once;
2. Prepare the product title. No multiple product names, questions, rhetorical questions, special punctuation marks, full company name, contact information, advertising prohibited words, etc;
3. Prepare product parameters. At least 5 product related information;
4. Prepare product details. Picture and text, avoid advertising prohibited words;
5. Prepare product short video.
Expand reading: teach you to optimize these five types of information and play with Baidu love purchasing
3、 After the operation of your store, does it continue to be optimized?
When the product information is uploaded, do you think it has been done? Of course not. Peers are constantly updating product information, but your product information remains unchanged, or even no longer operates. Then your product information has sunk to the bottom, how can you achieve the expected effect. Operation, not only upload information, but also do a good job of optimization.
So, how to calculate optimization?
The rules of love purchasing platform are constantly updated, and the agent platform is constantly adjusted. Then, should your store information be constantly adjusted. Otherwise, the store is low-quality information, how can it be included by Baidu? How can it be better than peer information? How to rank top? How to increase the exposure? How to make users leave a good impression while consulting product information?
These are the fundamentals of operation optimization.
It is very necessary to open love purchasing stores and do a good job in Baidu certification. At the same time, operation and optimization are also indispensable.