爱采购开通之后，是否有运营，是否有曝光，直接决定了你店铺开通的意义所在。截止目前，爱采购开通1年以上的店铺很多，但在曝光与排名上总是不够理想，这就值得反思了。
After the opening of love purchase, whether there is operation and exposure directly determines the significance of your store opening. Up to now, there are many stores that have been open for more than one year, but the exposure and ranking are always not ideal, which is worthy of reflection.
一、你的店铺做好认证了吗？
1、 Has your store been certified by Baidu?
早在爱采购平台刚上线的时候，因为商户还少，认证起到的效果不明显。所以当开通爱采购的时候，大多数人都怕麻烦，选择不做认证。
As early as when Baidu love purchasing platform was just launched, because there were few merchants, the effect of Baidu certification was not obvious. Therefore, when opening love purchase, most people are afraid of trouble and choose not to do certification.
但是，当商户达到一定量，竞争上来之后，没做认证的店铺往往都要吃很大的亏。当爱采购做认证的同行店铺，产品信息展现次数上万，点击次数上百，询盘也在增长的时候。没做认证的店铺，产品信息展现次数只有几百，点击次数个位数，询盘没有。
However, when the number of merchants reaches a certain level and the competition comes up, shops that do not do certification often suffer a lot of losses. When aigou is a peer store certified by Baidu, the number of product information display is tens of thousands, the number of clicks is hundreds, and the inquiry is also growing. For stores not certified by Baidu, the display times of product information are only a few hundred, the number of clicks is single digits, and there is no inquiry.
同样开通1年时间的店铺，做了认证每天点击高达300以上，没做认证的每天点击还是个位数。你的店铺还做认证吗？
Similarly, stores that have been open for one year have made Baidu certification, with more than 300 clicks per day. Those that have not made Baidu certification still have single digits per day. Does your store still do Baidu certification?
二、你的店铺开通之后，是否有做运营？
2、 Has your store been operated since its opening?
爱采购店铺开通之后，只要能够提供产品相关信息给代理商，代理商可以协助上传5-10条信息。然后发现，一些客户自己运营，1年下来，上传信息不足百条，甚至有搬运同行带有LOGO的图片。
After the opening of AI purchasing store, as long as it can provide product related information to the agent, the agent can assist in uploading 5-10 pieces of information. Then it was found that some customers operated by themselves. After one year, they uploaded less than 100 pieces of information, and even carried pictures with logos from their peers.
如何做好运营？
How to operate well?
1、准备好产品图片。清晰无水印，正方形，只上传1次；
1. Prepare product pictures. Clear without watermark, square, only uploaded once;
2、准备好产品标题。不出现多个产品名称，疑问句，反问句，特殊标点符号，公司全称，联系方式，广告违禁词等；
2. Prepare the product title. No multiple product names, questions, rhetorical questions, special punctuation marks, full company name, contact information, advertising prohibited words, etc;
3、准备好产品参数。至少5个与产品相关信息;
3. Prepare product parameters. At least 5 product related information;
4、准备好产品详情。图文并茂，避开广告违禁词;
4. Prepare product details. Picture and text, avoid advertising prohibited words;
5、准备好产品短视频。
5. Prepare product short video.
拓展阅读：手把手教你优化这5类信息，玩转爱采购
Expand reading: teach you to optimize these five types of information and play with Baidu love purchasing
三、你的店铺运营之后，是否有继续优化？
3、 After the operation of your store, does it continue to be optimized?
当产品信息上传之后，是否觉得已经做好了呢？答案当然不是的。同行都在不断更新产品信息，而你的产品信息却一成不变，甚至不再运营，那你的产品信息都沉底了，又如何能达到预期中的效果呢。运营，不只是上传信息，还要做好优化。
When the product information is uploaded, do you think it has been done? Of course not. Peers are constantly updating product information, but your product information remains unchanged, or even no longer operates. Then your product information has sunk to the bottom, how can you achieve the expected effect. Operation, not only upload information, but also do a good job of optimization.
那么，如何算优化呢？
So, how to calculate optimization?
爱采购平台规则在不断的更新，代理商平台也在跟着不断的调整，那么，你的店铺信息是不是也要跟着不断做出调整呢。不然，店铺中都是低质信息，怎么能被收录？怎么能够优于同行信息？怎么做到排名靠前？怎么增加曝光度？怎么做到使用户留下好的印象的同时咨询产品信息？
The rules of love purchasing platform are constantly updated, and the agent platform is constantly adjusted. Then, should your store information be constantly adjusted. Otherwise, the store is low-quality information, how can it be included by Baidu? How can it be better than peer information? How to rank top? How to increase the exposure? How to make users leave a good impression while consulting product information?
这些，都是运营优化要做的根本。
These are the fundamentals of operation optimization.
四、总结
4、 Summary
爱采购店铺开通，做好认证非常有必要，同时运营跟优化也是缺一不可。
It is very necessary to open love purchasing stores and do a good job in Baidu certification. At the same time, operation and optimization are also indispensable.
