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这两个爱采购运营误区,80%的商家都不知道

来源:http://www.jnacg.com 发布时间:2022-08-05 16:08:00 浏览次数:

百度以搜索起家,是中国大的搜索引擎,也是企业做生意的流量入口。去年百度推出自己的采购批发平台,正式向B2B市场进军。百度爱采购一经上线就引发了B2B市场的热议,不少企业纷涌入驻。
Baidu, which started with search, is a large search engine in China and also a traffic portal for enterprises to do business. Last year, baidu focused on launching its own procurement and wholesale platform and formally entered the B2B market. Once Baidu aigou was launched, it triggered a hot discussion in the B2B market, and many enterprises poured in.
作为一家在B2B市场深耕了10年的采购批发平台,一路见证着B端中小企业的艰辛。面向B端的生意向来不好做,中小企业的B2B发展则尤为艰难。很多企业入驻爱采购以后,发现流量曝光不理想,一般都是存在这两大误区。一是不懂爱采购的平台规则,二是不懂线上客户的消费心理。
As a professional procurement and wholesale platform that has been deeply cultivated in the B2B market for 10 years, it has witnessed the hardships of b-end small and medium-sized enterprises all the way. Business oriented to the b-end has always been difficult to do, and B2B development of small and medium-sized enterprises is particularly difficult. After many enterprises settled in aigou, they found that the traffic exposure was not ideal. Generally, these two major misunderstandings exist. First, they do not understand the platform rules of love purchasing; second, they do not understand the consumer psychology of online customers.
一类企业以传统制造业为主,没有太多的互联网推广经验,往往一入驻爱采购,就疯狂地发产品信息,以为只要发的多,看见的人就多。但实际上,因为企业不了解爱采购平台规则和广告法,发的都是不合格的产品供应,这些信息根本不会被推送给潜在客户,违规信息发多了甚至会影响店铺权重和排名。
One type of enterprises are mainly in traditional manufacturing industry, and do not have much Internet promotion experience. They often send product information crazily when they enter the shop, thinking that as long as they send more, they will see more people. However, in fact, because the enterprise does not understand the rules and advertising laws of aigou platform, it sends unqualified product supplies. This information will not be pushed to potential customers at all. Too much illegal information will even affect the weight and ranking of stores.
解决方法:避免绝对词、极限词、敏感词
Solution: avoid absolute words, extreme words and sensitive words
仔细观察我们生活中的广告,你会发现企业在宣传中时从来不会用“好、低价、一”这样的字眼,因为这是国家广告法中明文规定、严令禁止的行为。各位企业主不管是在哪里推广,请一定要避免绝对词、极限词、敏感词。只要产品信息合规,企业就能打开爱采购的流量大门。
If you carefully observe the advertisements in our daily life, you will find that the enterprises never use the words "good, low price and one" in the publicity, because this is an Act expressly stipulated and strictly prohibited by the national advertising law. All business owners, no matter where they are promoting, please avoid absolute words, extreme words and sensitive words. As long as the product information is compliant, enterprises can open the traffic gate of aigou.
二类情况是大多数企业都会存在的问题,在与百度爱采购合作的过程中,发现很多企业对客户心理都存在一个错误认知:低于市场价,就能吸引到客户。这种做法是非常影响客户信任度的,很多企业的爱采购展现量与点击量成反比基本都是这个原因。
The second kind of situation is the problem that most enterprises will have. In the process of cooperation with Baidu aigou, it is found that many enterprises have a wrong understanding of customer psychology: if the price is lower than the market price, they can attract customers. This practice has a great impact on the trust of customers. This is basically the reason why the amount of love purchasing display of many enterprises is inversely proportional to the number of clicks.
面向B端企业的产品都是制造类产品,市场价格一般不会有太大波动,并且客户会默认价格与质量挂钩,也就是我们常说的“一分钱一分货”。有采购需求的客户都懂行情,当你的出价远低于市场价时,客户首先就会怀疑你信息的真实性。因此,客户就不会继续点击查看。我们自己购物都会货比三家,去掉一个高和低,选择中间报价的商品,何况是大宗物资采购。
The products for b-end enterprises are all manufacturing products. Generally, the market price will not fluctuate too much, and the customer will default that the price is linked to the quality, which is what we often call "a penny is a penny". Customers with purchasing needs know the market. When your bid is far lower than the market price, customers will first doubt the authenticity of your information. Therefore, the customer will not continue to click to view. When we shop, we always shop around. We choose the goods with intermediate quotation, not to mention the purchase of bulk materials.
解决方法:正常报价,合理议价
Solution: normal quotation and reasonable negotiation
客户都是带着采购需求来百度、来爱采购搜索产品信息的,大宗物资采购不是菜市场买菜,看见特价蔬菜就抢购。因此企业要以合理的出价获取客户信任,才能让客户愿意了解产品,沟通意向。这样展现量才能转化为点击量,有点击,才会有更多的交易达成。
Customers come to Baidu and AI to search for product information with purchasing demands. Bulk material procurement is not to buy vegetables in the vegetable market, but to rush to buy vegetables at special prices. Therefore, the enterprise must obtain the trust of customers with reasonable prices to make customers willing to understand the products and communicate their intentions. In this way, the display amount can be converted into the number of clicks, and only when there are clicks can more transactions be concluded.
以上就是为大家介绍的有关济南百度爱采购的详细的介绍,希望对您有所帮助.如果您有什么疑问的话,欢迎联系我们.我们将以的态度,为您提供服务http://www.jnacg.com
The above is the detailed introduction about Baidu love purchasing in Jinan. I hope it will help you. If you have any questions, please contact us. We will provide services for you with a professional attitude http://www.jnacg.com