Baidu, which started with search, is a large search engine in China and also a traffic portal for enterprises to do business. Last year, baidu focused on launching its own procurement and wholesale platform and formally entered the B2B market. Once Baidu aigou was launched, it triggered a hot discussion in the B2B market, and many enterprises poured in.
As a professional procurement and wholesale platform that has been deeply cultivated in the B2B market for 10 years, it has witnessed the hardships of b-end small and medium-sized enterprises all the way. Business oriented to the b-end has always been difficult to do, and B2B development of small and medium-sized enterprises is particularly difficult. After many enterprises settled in aigou, they found that the traffic exposure was not ideal. Generally, these two major misunderstandings exist. First, they do not understand the platform rules of love purchasing; second, they do not understand the consumer psychology of online customers.
One type of enterprises are mainly in traditional manufacturing industry, and do not have much Internet promotion experience. They often send product information crazily when they enter the shop, thinking that as long as they send more, they will see more people. However, in fact, because the enterprise does not understand the rules and advertising laws of aigou platform, it sends unqualified product supplies. This information will not be pushed to potential customers at all. Too much illegal information will even affect the weight and ranking of stores.
Solution: avoid absolute words, extreme words and sensitive words
If you carefully observe the advertisements in our daily life, you will find that the enterprises never use the words "good, low price and one" in the publicity, because this is an Act expressly stipulated and strictly prohibited by the national advertising law. All business owners, no matter where they are promoting, please avoid absolute words, extreme words and sensitive words. As long as the product information is compliant, enterprises can open the traffic gate of aigou.
The second kind of situation is the problem that most enterprises will have. In the process of cooperation with Baidu aigou, it is found that many enterprises have a wrong understanding of customer psychology: if the price is lower than the market price, they can attract customers. This practice has a great impact on the trust of customers. This is basically the reason why the amount of love purchasing display of many enterprises is inversely proportional to the number of clicks.
The products for b-end enterprises are all manufacturing products. Generally, the market price will not fluctuate too much, and the customer will default that the price is linked to the quality, which is what we often call "a penny is a penny". Customers with purchasing needs know the market. When your bid is far lower than the market price, customers will first doubt the authenticity of your information. Therefore, the customer will not continue to click to view. When we shop, we always shop around. We choose the goods with intermediate quotation, not to mention the purchase of bulk materials.
Solution: normal quotation and reasonable negotiation
Customers come to Baidu and AI to search for product information with purchasing demands. Bulk material procurement is not to buy vegetables in the vegetable market, but to rush to buy vegetables at special prices. Therefore, the enterprise must obtain the trust of customers with reasonable prices to make customers willing to understand the products and communicate their intentions. In this way, the display amount can be converted into the number of clicks, and only when there are clicks can more transactions be concluded.
The above is the detailed introduction about Baidu love purchasing in Jinan. I hope it will help you. If you have any questions, please contact us. We will provide services for you with a professional attitude http://www.jnacg.com