Baidu aigou relies on Baidu and is an effective and efficient Internet promotion platform with buyers and sellers. Since its launch in 2018, it has surpassed most of the emerging Internet e-commerce platforms and helped tens of thousands of small and medium-sized enterprises to conduct online marketing promotion, which has been widely recognized and affirmed by small and medium-sized enterprises.
However, with the increase in the number of enterprises settled in aigou, the traffic in aigou is gradually gathering, and the platform competition is increasingly fierce. The operation rules of aigou are also gradually moving from the previous extensive type to the refined type. The main performance is that Baidu aigou released the customer differences between ordinary members and field merchants in the same industry, and also introduced the store grading dimension to guide customers to improve the quality and service of store goods to improve exposure and inquiry.
Then, with the continuous reshuffle of AI procurement system, what needs to be done by enterprises after entering the platform to give full play to the promotion effect of AI procurement under the current system?
1. After the enterprise settles in, it first needs to pass the official website certification of the service provider, and then it needs to add store goods (at least 10 or more) and add these 10 goods to the popular goods. According to the long-term observation of the operation team of China materials network, Baidu aigou will provide additional traffic support to the enterprise within one month of opening an account, and actively use this month to help the enterprise seize the market.
2. The five key points of store operation are title, price, parameter, picture and detail page, which are essential to obtain traffic and exposure. In this regard, the enterprise can regularly let employees learn in the [growth center] of the aigou seller version app. There are many selected aigou operation instructions in it, which is convenient for business owners to understand the operation knowledge.
3. If the enterprise has exclusive operators, the following points can be used to increase the transaction volume of store goods.
(1) If conditions permit, let employees sort out shop goods every day, pay special attention to the situation of peers, and appropriately modify or add new products to improve shop activity.
(2) Keep the app login of aigou seller version every day. When finding that customers browse product information, initiate online communication with customers in time to understand customer needs.
(3) Pay close attention to the two inquiry clues of aigou seller app [business opportunity square] every day. These are the intended customers provided by aigou for enterprises. This opportunity must not be missed.
(4) If the customer calls for inquiry and does not receive the call, Baidu will remind the clue information through SMS, and the enterprise needs to contact the quotation as soon as possible.
(5) For the online Q & A of aigou seller app, we need to reply in time, and the more accurate and detailed the information, the better. Baidu will select some high-quality answers in Baidu Q & A to help enterprises obtain more traffic display through matching questions.
(6) Keep an eye on the changes of the store's traffic at any time. For some commodities with high exposure but low click through, it is necessary to improve the main map or add videos to obtain clicks. For commodities with high click through but no inquiries, it is necessary to adjust the details page to win more customers and generate inquiries.
(7) The store division of the seller's app is the measurement standard of aigou for the store. The boss can also use this as the measurement standard for the work of employees.
From the above work breakdown, the exclusive operation of aigou shop is essential. As the traffic and customer source entrance of most small and medium-sized enterprises, Baidu aigou needs to think about how to create high-quality stores, how to display among peers, and how to obtain more inquiries after settling in.
No pains, no gains. Baidu aigou is indeed a high-quality platform. It is a platform where you can establish your presence in the industry once you open an account, and you can get a harvest if you work hard.
The above is the detailed introduction about the operation of Jinan aigou. I hope it will be helpful to you. If you have any questions, please contact us. We will provide services for you with the attitude of http://www.jnacg.com