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爱采购自主运营技巧,教你快速爆单!

来源:http://www.jnacg.com 发布时间:2022-08-10 16:08:00 浏览次数:

百度爱采购依托百度而生,是一个有买家、有卖家、有效果、有效率的互联网推广平台。从2018年上线至今,已超越大部分新兴互联网电子商务平台,帮助成千上万家中小企业进行线上营销推广,受到了中小企业的广泛认知与肯定。
Baidu aigou relies on Baidu and is an effective and efficient Internet promotion platform with buyers and sellers. Since its launch in 2018, it has surpassed most of the emerging Internet e-commerce platforms and helped tens of thousands of small and medium-sized enterprises to conduct online marketing promotion, which has been widely recognized and affirmed by small and medium-sized enterprises.
但随着入驻企业数量增加,爱采购域内流量逐渐聚集,平台竞争日益激烈,爱采购的运营规则也从以前的粗放型逐步开始向精细化进发。主要表现为百度爱采购发布了普通会员与实地商家同行业内的客户差异,同时也推出了店铺分等维度来指导客户通过完善店铺商品质量和服务从而提高曝光和询盘。
However, with the increase in the number of enterprises settled in aigou, the traffic in aigou is gradually gathering, and the platform competition is increasingly fierce. The operation rules of aigou are also gradually moving from the previous extensive type to the refined type. The main performance is that Baidu aigou released the customer differences between ordinary members and field merchants in the same industry, and also introduced the store grading dimension to guide customers to improve the quality and service of store goods to improve exposure and inquiry.
那么随着爱采购制度的不断洗牌,企业入驻平台后需要做哪些工作才能在现体制下大发挥爱采购的推广效果呢?
Then, with the continuous reshuffle of AI procurement system, what needs to be done by enterprises after entering the platform to give full play to the promotion effect of AI procurement under the current system?
1.企业入驻后,首先需要通过服务商进行官网认证,其次就是添加店铺商品(至少10个以上),同时将这10个商品添加到热门商品里。根据中国材料网运营团队的长期观察来看,百度爱采购会在企业开户的一个月内对其进行额外的流量支持,积极利用这一个月的时间,可以助力企业在市场中抢占先机。
1. After the enterprise settles in, it first needs to pass the official website certification of the service provider, and then it needs to add store goods (at least 10 or more) and add these 10 goods to the popular goods. According to the long-term observation of the operation team of China materials network, Baidu aigou will provide additional traffic support to the enterprise within one month of opening an account, and actively use this month to help the enterprise seize the market.
2.店铺运营的5个关键性要点为标题、价格、参数、图片和详情页,要想获取流量和曝光,做好这五点必不可少。对于这一点,企业可以定期让员工在爱采购卖家版APP的【成长】里学习一下,里面有很多精选的爱采购运营指导,方便各位企业主了解运营知识。
2. The five key points of store operation are title, price, parameter, picture and detail page, which are essential to obtain traffic and exposure. In this regard, the enterprise can regularly let employees learn in the [growth center] of the aigou seller version app. There are many selected aigou operation instructions in it, which is convenient for business owners to understand the operation knowledge.
3.如果企业有专属运营人员,可以通过以下几点来增加店铺商品的成交量。
3. If the enterprise has exclusive operators, the following points can be used to increase the transaction volume of store goods.
(1)在条件允许的情况下, 让员工每天梳理店铺商品,可以特别关注一下同行情况,适当修改或添加新的产品,以此来提高店铺活跃度。
(1) If conditions permit, let employees sort out shop goods every day, pay special attention to the situation of peers, and appropriately modify or add new products to improve shop activity.
(2)每日保持爱采购卖家版APP登录,当发现有客户浏览产品信息时,及时与客户发起在线交流,了解客户需求。
(2) Keep the app login of aigou seller version every day. When finding that customers browse product information, initiate online communication with customers in time to understand customer needs.
(3)每天及时关注爱采购卖家版APP【商机广场】的两条询盘线索,这是爱采购为企业提供的意向客户,这个机会一定不能错过。
(3) Pay close attention to the two inquiry clues of aigou seller app [business opportunity square] every day. These are the intended customers provided by aigou for enterprises. This opportunity must not be missed.
(4)如果客户打电话进行询盘没有接到电话的情况下,百度会通过短信提醒线索信息,企业需要尽早联系报价。
(4) If the customer calls for inquiry and does not receive the call, Baidu will remind the clue information through SMS, and the enterprise needs to contact the quotation as soon as possible.
(5)对于爱采购卖家版APP的在线问答需要及时回复,并且信息越精准细致越好,百度会选择一些优质的回答在百度问答里通过匹配问题来帮助企业获得更多的流量展现。
(5) For the online Q & A of aigou seller app, we need to reply in time, and the more accurate and detailed the information, the better. Baidu will select some high-quality answers in Baidu Q & A to help enterprises obtain more traffic display through matching questions.
(6)随时关注店铺的流量变化,对于一些曝光量高但点击量低的商品,需要通过改善主图或添加视频等工作来获取点击,而点击量多但是没有询盘的商品就通过调整详情页来争取到更多客户从而产生询盘。
(6) Keep an eye on the changes of the store's traffic at any time. For some commodities with high exposure but low click through, it is necessary to improve the main map or add videos to obtain clicks. For commodities with high click through but no inquiries, it is necessary to adjust the details page to win more customers and generate inquiries.
(7)卖家版APP的店铺分是爱采购对店铺的衡量标准,老板也可以将此作为对员工工作的衡量标准。
(7) The store division of the seller's app is the measurement standard of aigou for the store. The boss can also use this as the measurement standard for the work of employees.
从以上的工作细分来看,爱采购店铺的专属运营是必不可少的。百度爱采购作为大部分中小企业的流量和客户来源入口,在入驻之后,如何打造优质店铺、如何在同行中展示靠前、如何获取更多的询盘都是企业需要思考的问题。
From the above work breakdown, the exclusive operation of aigou shop is essential. As the traffic and customer source entrance of most small and medium-sized enterprises, Baidu aigou needs to think about how to create high-quality stores, how to display among peers, and how to obtain more inquiries after settling in.
一分耕耘一分收获,百度爱采购的确是一个优质的平台,是一个你开户了就能在同行中确立了你的存在,你努力了就可以得到收获的平台。
No pains, no gains. Baidu aigou is indeed a high-quality platform. It is a platform where you can establish your presence in the industry once you open an account, and you can get a harvest if you work hard.
以上就是为大家介绍的有关济南爱采购运营的详细的介绍,希望对您有所帮助.如果您有什么疑问的话,欢迎联系我们.我们将以的态度,为您提供服务,家庭医生签约系统http://www.jnacg.com
The above is the detailed introduction about the operation of Jinan aigou. I hope it will be helpful to you. If you have any questions, please contact us. We will provide services for you with the attitude of http://www.jnacg.com