来源：http://www.jnacg.com 发布时间：2023-01-30 19:01:06 浏览次数：次
1. Love shop has no exposure. Let me first say that the average daily exposure is less than 300, which is basically equivalent to the lack of exposure in the love shop. The direct reasons for this result can be divided into three categories: first, the problem of stores; 2： Product problems; 3： Industry issues. If it is subdivided, it also includes: the store has not done authenticity authentication, the store has been demoted due to violations, the store has not opened online transactions, the selection of commodity categories is incorrect, the number of goods in the store is small, the product title setting is not standardized, the main picture of the product is poor or small, the details preparation does not comply with the love purchase rules, the video marketing is not opened, and the professional question and answer is not submitted.
Knowing some general problems, we can solve them according to the situation. 1. The store submits authenticity authentication; 2. Find out the illegal behavior of the store. If it is the "repeated distribution" that causes the store to deduct points, you can remove the goods from the shelf and judge them as duplicate, and only keep one, so that the store deduction will disappear; 3. The store opens online transaction function; 4. You must select the right category of goods and keep more than 20 items in the store. According to the rules of love purchase, set the product title, picture and detail page to make the star rating of each product reach 4 stars or above. 5. The service industry has relatively little exposure on the love procurement platform. In this case, it is recommended to use more high-quality products. After setting the key words, add some regional keywords (to be honest, love procurement in the service industry is very hard and unstable).
2. The love shop has exposure, but no hits. First of all, the average daily exposure is less than 3, which is basically equivalent to the lack of clicks in the Love Shop. The direct reason for this result is basically the product, for example, the product ranking is not high enough, the main picture of the product is not attractive, and the difference between the price of the product and the actual price is too large.
We can improve the store in these ways: 1. From the perspective of the buyer, we should think about how to do the main picture of the product to attract users to click; 2. Set the product title reasonably; 3. The star rating of the product shall be 5 stars as far as possible; 4. The list price of the product can refer to the peers, and should not differ too much from the peers; 5. Online transaction of products; 6. The store opens a strength factory or strength file.