来源：http://www.jnacg.com 发布时间：2023-03-22 11:03:52 浏览次数：次
Today, I believe that many business friends are no longer unfamiliar with online promotion and marketing. Today, I would like to share with you the in-depth operation methods of Baidu Ai Shopping Store in Jinan. No matter what platform product, we only need to start from these three aspects (2W1H).
W: What is love of purchasing?
Aigou is a B2B e-commerce platform owned by Baidu, which aims to help users reach a large number of high-quality merchants through one-stop direct access to online product information, and purchase online through safe and convenient trading capabilities. Merchants can seamlessly connect with Baidu Search through Love Purchase to meet users' demands for purchasing information retrieval, obtain accurate buyers, and obtain more business opportunities and orders. Love procurement helps small and medium-sized enterprises to fully solve the procurement and wholesale channels and supply issues through AI and other means.
2W: Why, why?
Why do we make love purchasing? What purpose do we want to achieve through love purchasing? Through the first step, we realized that Aigou is a B2B e-commerce platform, and does our business belong to B2B (business to business)? Aigou is dependent on Baidu search traffic, suitable for online drainage, and mainly for offline transactions. Build enterprise stores belonging to merchants on the Baidu platform to help enterprises attract customers and promote their brands.
Three H: now, how to do it?
This question is the top priority. Through the previous two questions, we have clarified what love procurement is and why it is important to make love procurement clear. Understanding the underlying logic and why action is crucial. So what is the underlying logic of love procurement? We can see clearly from the operation assistant and store diagnosis inside the store backstage. The store star rating and rating of Love Sourcing stores are mainly composed of five abilities (the overall 5-force system), which are:
1. Commodity Capacity
Mainly look at three aspects (the proportion of products with 3 stars and above; the proportion of products with 4 stars and above; and the proportion of main image videos of main products)
2. Service capability
Consisting of 6 parts, mainly determined by the response speed of reception consultation and transaction satisfaction
3. Operational capacity
It consists of four parts, mainly content operation and store age, with content operation accounting for 70%
4. Merchant capabilities
It consists of four parts: authenticity authentication 20%, in-depth authentication 30% (requires the opening of powerful merchants), transaction function 20%, and feature service guarantee 30%
5. Trading capacity
The trading medal level is mainly determined by the number of trading orders and sales volume.
What do you think when you see this? Now it's clear how the stores of high-star peers do it. You can deeply study this aspect of content, and of course, if you have any questions, you can come to our website http://www.jnacg.com consulting service