山东百度爱采购运营代理

一提到爱采购，很多人的反应可能是：爱采购我买过的，效果不好，没有用！又或者是：同事买过说效果不好！

When it comes to love procurement, many people's reaction may be: love procurement I have bought before, the effect is not good, it is useless! Or it could be: Colleagues have bought it and said the effect is not good!

那么在使用爱采购的过程中，为了提升效果有哪些是需要我们做但可能还没有了解到的呢？

So, in the process of using Love Procurement, what are the things we need to do to improve the effect that we may not have understood yet?

爱采购效果好，能够接到电话，店铺运营必然是不可缺少的。我们通常认为爱采购店铺发发帖子就可以了，但实际上平台对于发帖和后期的运营也是有一定要求的。

Love procurement has good results, and being able to receive calls is essential for store operation. We usually think that love procurement stores can just post, but in reality, platforms also have certain requirements for posting and post operation.

开通百度爱采购，大家都拥有一个店铺，怎么脱颖而出有亮点，那么入眼看到的产品很重要，比如上传精美具吸引力产品，来吸引终端客户眼球，视频营销、专业问答（每月更新）也是影响店铺星级的重要环节。

Opening Baidu Love Procurement, everyone has a store. How to stand out and have highlights is crucial. For example, uploading exquisite and attractive products to attract the attention of end customers, video marketing, and professional Q&A (updated monthly) are also important factors that affect the store's star rating.

咱们在运营店铺可能会出现以下几种情况：

We may encounter the following situations when operating a store:

1.有时间发，但是物料精美度一般。（部分变形不美观，自己处理麻烦），首先在装修店铺做产品运营的时候就差了优秀店铺一大截；

1. There is time to send, but the quality of the materials is average. (Part of the deformation is not aesthetically pleasing, making it troublesome to handle it on your own), first of all, when decorating the store for product operation, you are far behind the excellent store;

2.自己会发，但是没有时间去管理，没有看到效果，店铺荒废；

2. I can post it myself, but I don't have time to manage it, I don't see the results, and the store is abandoned;

3.不了解平台规则，摸索后台时间周期变长，效果起效慢，逐渐放弃。

3. Without understanding the platform rules, the time cycle of exploring the backend becomes longer, the effect takes longer, and gradually gives up.

以上基本是大部分都会出现的情况，爱采购运营到效果好，需要持续渐进，发帖质量、视频营销、专业问题定期更新都是非常重要的环节。

The above are most common situations that occur. To achieve good results in procurement operations, continuous improvement is necessary. Posting quality, video marketing, and regular updates on professional issues are all very important links.

好的店铺运营要求：

Good store operation requirements:

1.我们店铺星级要运营到4星以上，4星半打底，5星为目标（获取前30%排名）

1. Our store's star rating should be above 4 stars, with a minimum of 4 and a half stars and a goal of 5 stars (to achieve the top 30% ranking)

2.商品质量分布，发帖内容最好是做到5颗星，按照发帖规则进行编写：品牌词（若有）)商品词)基本属性（材质)产品特性)功能等）)规格参数（型号)颜色)尺寸，标题长度控制在40-60字符内；

2. Product quality distribution, it is best to have 5 stars in the content of the post, and write according to the post rules: brand keywords (if any), product keywords, basic attributes (material), product characteristics, functions, etc.), specification parameters (model), color, size, and the length of the title should be controlled within 40-60 characters;

3.主要推广产品视频覆盖占比

3. The proportion of video coverage for major promotional products

4.商家实力认证（一般是做实力工厂/档口，排名更靠前）

4. Merchant strength certification (usually done as a strong factory/stall, ranking higher)

5.开通在线交易

5. Open online transactions

除此之外我们自己还需要及时响应客户的表单信息和在线咨询，会影响到店铺评分。下载爱采购卖家版app之后绑定到微信上，保障及时接待询盘信息；商机广场每天2个报价机会，可以每天做，保持店铺活跃度。

In addition, we also need to respond promptly to customer form information and online consultations, which can affect store ratings. After downloading the Love Procurement Seller Edition app, bind it to WeChat to ensure timely reception of inquiry information; The Business Opportunities Square has 2 quotation opportunities per day, which can be done daily to maintain store activity.

在上述需要进行运营的过程中，都是需要持续进行，向优秀店铺靠齐获得更多咨询。但是可能很多人说我比较忙没有这么多时间进行运营管理，那我们就可以选择代运营，让专业的人进行维护店铺，做代运营以上都是基础的服务内容，无需操心店铺物料定期更新问题，需要都是精修之后进行发布

In the process of operation mentioned above, it is necessary to continue and align with excellent stores to obtain more consultation. But many people may say that I am busy and don't have enough time for operation and management. So, we can choose to operate on behalf of others and have professional personnel maintain the store. The above are basic service contents, and there is no need to worry about the regular update of store materials. They need to be refined before publishing

本文来自：济南百度爱采购更多的内容请点击：http://www.jnacg.com我们将会为您提问的问题提供一个满意的服务，欢迎您的来电！

This article is from Jinan Baidu Love Procurement. For more information, please click: http://www.jnacg.com We will provide satisfactory service for the questions you ask. Welcome to call us!