济南百度爱采购
入驻百度爱采购 济南百度爱采购代运营 400-089-6678
首页 - 百度爱采购资讯 >

百度爱采购发布的图片有什么要求?

来源:http://www.jnacg.com 发布时间:2021-09-15 15:09:12 浏览次数:

商品图(包括主图和楼层页面展示图)作为店铺的“门面”,代表着商品的“外观层次”,与商品的吸引力直接相关。好的产品图片是为了促进买家点击,激发购买欲望,优化陈列效果的条件,而不够醒目的图片会使商品在买家和店铺的印象中有很大的折扣。百度爱采购主图片的尺寸有什么要求?
As the "Facade" of the store, commodity map (including main map and floor page display map) represents the "appearance level" of commodities, which is directly related to the attraction of commodities. Good product pictures are to promote buyers' click, stimulate their desire to buy and optimize the conditions for display effect, but not eye-catching pictures will make the goods have a great discount in the impression of buyers and stores. What are the requirements for the size of the main picture?
百度爱采购对于店铺图片的质量有一个清晰完整的标准。作为基准,有必要:
Baidu love purchasing has a clear and complete standard for the quality of store pictures. As a benchmark, it is necessary to:
(1)尺寸及比例:750*750px以上,比例为正方形;
(1) Size and proportion: above 750 * 750px, the proportion is square;
(2)主体突出:“四不宜”:不宜过大、过小、不清楚、不完整;
(2) The main body is prominent: "four should not": it should not be too large, too small, unclear and incomplete;
济南百度爱采购
Jinan Baidu love purchasing
背景颜色:推荐浅色背景,背景不能太吵;
Background color: light background is recommended, and the background should not be too noisy;
图片数量:3张以上图片,包括产品图片和细节图片。
Number of pictures: more than 3 pictures, including product pictures and detail pictures.
除了满足基本需求外,还需要以下步骤来改进演示效果和点击。具体建议如下:
In addition to meeting the basic needs, the following steps are needed to improve the presentation effect and click. Specific recommendations are as follows:
展示使用情境——换身贴身小棉袄。顾名思义,它是显示产品的实际用途。例如,小对象应该给出引用对象的大小比较,而大对象应该给出实际的应用程序场景。
Show the use situation - change into a small cotton padded jacket. As the name suggests, it shows the actual use of the product. For example, small objects should give a size comparison of reference objects, while large objects should give an actual application scenario.
多维细节呈现——简单、清晰、可靠。在细节图中,产品的所有细节应该从多个角度呈现(如放大倍数、前轮廓、关键部位特写等)。这就要求卖方在产品展示时站在对方的立场上,考虑买方想了解产品的哪些方面。
Multidimensional detail presentation - simple, clear and reliable. In the detail drawing, all details of the product should be presented from multiple angles (such as magnification, front contour, close-up of key parts, etc.). This requires the seller to stand in the other party's position during product display and consider what aspects of the product the buyer wants to know.
详细的明细图不仅可以清晰全面地展示产品的各个部分,而且还能极大地增强买家的归属感和认同感,提高信任度,降低买家的理解成本,提高购买需求,进一步促进订购行为是必不可少的!
Detailed detailed drawings can not only clearly and comprehensively display all parts of the product, but also greatly enhance the buyer's sense of belonging and identity, improve trust, reduce the buyer's understanding cost, improve purchase demand and further promote ordering behavior!
给出核心卖点。所谓核心卖点,并不是广义的一般性卖点,而是产品区别于其他产品或其突出的优势,可以是产品的质量、材料、功能特点或服务保证。总之,让买家意识到该产品具有其他同类产品不可替代的优势。
Give the core selling points. The so-called core selling point is not a general selling point in a broad sense, but the product is different from other products or its outstanding advantages, which can be the product quality, material, functional characteristics or service guarantee. In short, let buyers realize that this product has irreplaceable advantages over other similar products.
类似的对比图是展示卖点的好方法。找到合适的卖点可以留住买家,展示产品的核心竞争力。百度爱采购主图片的尺寸有什么要求?以上是详细的介绍。
A similar comparison chart is a good way to show selling points. Finding the right selling point can retain buyers and show the core competitiveness of products. What are the requirements for the size of the main picture? The above is a detailed introduction.
以上是济南百度爱采购代运营公司小编为大家介绍的相关内容,想要了解更多内容,欢迎访问网站:http://www.jnacg.com
The above is the relevant content introduced by Xiaobian of Jinan Baidu love purchasing and operation company. If you want to know more, please visit the website: http://www.jnacg.com