As the "Facade" of the store, commodity map (including main map and floor page display map) represents the "appearance level" of commodities, which is directly related to the attraction of commodities. Good product pictures are to promote buyers' click, stimulate their desire to buy and optimize the conditions for display effect, but not eye-catching pictures will make the goods have a great discount in the impression of buyers and stores. What are the requirements for the size of the main picture?
Baidu love purchasing has a clear and complete standard for the quality of store pictures. As a benchmark, it is necessary to:
(1) Size and proportion: above 750 * 750px, the proportion is square;
(2) The main body is prominent: "four should not": it should not be too large, too small, unclear and incomplete;
Jinan Baidu love purchasing
Background color: light background is recommended, and the background should not be too noisy;
Number of pictures: more than 3 pictures, including product pictures and detail pictures.
In addition to meeting the basic needs, the following steps are needed to improve the presentation effect and click. Specific recommendations are as follows:
Show the use situation - change into a small cotton padded jacket. As the name suggests, it shows the actual use of the product. For example, small objects should give a size comparison of reference objects, while large objects should give an actual application scenario.
Multidimensional detail presentation - simple, clear and reliable. In the detail drawing, all details of the product should be presented from multiple angles (such as magnification, front contour, close-up of key parts, etc.). This requires the seller to stand in the other party's position during product display and consider what aspects of the product the buyer wants to know.
Detailed detailed drawings can not only clearly and comprehensively display all parts of the product, but also greatly enhance the buyer's sense of belonging and identity, improve trust, reduce the buyer's understanding cost, improve purchase demand and further promote ordering behavior!
Give the core selling points. The so-called core selling point is not a general selling point in a broad sense, but the product is different from other products or its outstanding advantages, which can be the product quality, material, functional characteristics or service guarantee. In short, let buyers realize that this product has irreplaceable advantages over other similar products.
A similar comparison chart is a good way to show selling points. Finding the right selling point can retain buyers and show the core competitiveness of products. What are the requirements for the size of the main picture? The above is a detailed introduction.
The above is the relevant content introduced by Xiaobian of Jinan Baidu love purchasing and operation company. If you want to know more, please visit the website: http://www.jnacg.com