商品如何运营维护标题，看似简单，但是非常值得做爱采购项目的所有人员借鉴。
The title of how to operate and maintain products seems simple, but it is very worthy of reference for all personnel of Baidu love procurement project.
本次主要围绕以下三点展开：
This meeting mainly focuses on the following three points:
标题填写原则；
Title filling principle;
错误标题的案例分析；
Case analysis of wrong title;
类目。
Baidu category.
一、标题填写原则
1、 Title filling principle
包含关键词，且与商品信息保持一致。
Contains keywords and is consistent with the product information.
尽可能地传达产品信息，如、型号、材质等。
Convey product information as much as possible, such as brand, model, material, etc.
关键词需要与产品相关，保证质量高，结果符合用户搜索意图
Keywords need to be related to products to ensure high quality and the results meet the user's search intention
可以从信息标题中提炼出核心词，不要太长，填写过长的关键词会降低信息的相关性，影响搜索排名
The core words can be extracted from the information title. Don't be too long. Filling in too long keywords will reduce the relevance of the information and affect the search ranking
尽量使用市场上或行业内的常用词，或填写产品的通称、别称，以便符合买家的搜索习惯
Try to use the commonly used words in the market or industry, or fill in the general name and nickname of the product, so as to meet the buyer's search habits
若有多个关键词，请用“,”（英文逗号）或“_”（下划线）或空格进行分割
If there are multiple keywords, please separate them with "," (English comma) or "" (underline) or spaces
切勿重复填写同一个关键词
Do not fill in the same keyword repeatedly
二、注意要点：
2、 Key points:
标题清晰合理简要清晰地围绕主体内容撰写，和页面内容相关
The title is clear, reasonable, concise and clearly written around the main content, which is related to the page content
语意通顺，无乱码及特殊字符，无分句截断关键词堆积
The meaning is smooth, without garbled code and special characters, clause truncation and keyword accumulation
标题中不能含有营销推广信息，如：电话号码，公司名称全称
The title cannot contain marketing information, such as telephone number, company name and full name
错误标题的案例分析
Case analysis of wrong title
这些都是错误的劣质标题，看看你采坑了吗？
These are all wrong and inferior titles. Have you taken a look at the pit?
重复堆砌商品词，商品词重复≥5,参数词堆砌≥
Repeated stacking of commodity words, repetition of commodity words ≥ 5, stacking of parameter words ≥
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