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百度爱采购要如何排序的?

来源:http://www.jnacg.com 发布时间:2022-01-12 11:01:29 浏览次数:

百度爱采购要如何排序的?
How does Baidu love purchasing rank?
首先百度爱采购是什么我们不去再加描述,我们就是针对百度爱采购的付费会员,大概做下分析,对我们维护自己的百度爱采购的账号有帮助。百度爱采购首先是一个B2B平台,B2B平台的首先就是完善店铺和发布自己的商品。
First of all, we will not describe what Baidu love purchasing is. We are paying members of Baidu love purchasing. We will probably make an analysis, which will help us maintain our Baidu love purchasing account. Baidu love purchasing is first of all a B2B platform. The first of B2B platform is to improve stores and release their own goods.
我们不去论大家的商品本身的差异,就从数据的角度对比,就会发现,影响展示曝光的几个因素。
We don't talk about the differences of everyone's goods, but compare them from the perspective of data, and we will find several factors affecting the display exposure.
1.产品发布的多少,同样都是我们新开的客户有些客户1个多月的时间发布了2400多个商品给百度,并且都获得了收录。有的客户1个月就上传了100个商品。这里不难理解为什么会有展示曝光和询盘的差异了,2400产品可以覆盖的关键词至少是6000个以上,100个商品就是300个词,所以本身我们就对百度爱采购的六大权益是否充分利用起来。
1. The number of product releases is also our new customers. Some customers have released more than 2400 products to Baidu in more than a month, and all of them have been included. Some customers uploaded 100 products in a month. It is not difficult to understand why there are differences between display exposure and inquiry. 2400 products can cover at least 6000 keywords, and 100 commodities are 300 words. Therefore, we will make full use of the six rights and interests of Baidu love procurement.
我们的客服沟通没有资料或者没有时间,因为可能客户看到的这个产品就是收了这么点钱所以这点展示曝光已经满足了。但是认真做的人就看到了数据,知道如果一个网站要想让百度收录几千或者上万的词有多难,更别说实体企业了,更多的是这个产品是让你的产品直接面对客户,不需要你做优化整天给网站写一下产品相关的文章。现在需要的就是整理的你的产品,让你的产品通过多个角度,维度来展现给客户。到底要怎么做还是希望思考对待我们的产品和服务。
Our customer service didn't have information or time to communicate, because the customer may have received so much money for the product, so the display exposure has been satisfied. But serious people see the data and know how difficult it is for a website to include thousands or tens of thousands of words in Baidu, let alone entity enterprises. More importantly, this product allows your products to face customers directly. You don't need to optimize and write product related articles to the website all day. What we need now is to sort out your products and show your products to customers from multiple angles and dimensions. In the end, I still hope to think about how to treat our products and services.
2.行业差异有些行业确实本身就比较冷或者每天搜索的人比较少这类客户确实没有办法改变,我们发现同样是发布了160多个商品的百度爱采购账户,差异非常大。
2. Industry differences some industries are really cold or there are few people searching every day. Such customers really can't change. We found that Baidu love purchase accounts that have also published more than 160 commodities have great differences.
比如我们一个做充电桩的客户,一个做手动打包机的客户,差异非常明显,行业差异从访问量和咨询量来说获得的曝光和询盘至少5倍的差异。自加入百度爱采购之后,市场一直非常稳定,全国各地有各行各业的用户通过万象互联加入百度爱采购,并且已经不断地获得获客引流效果,这一波市场获利非常明显。不过随着市场的竞争白热化,很多人都会好奇,在付费数据竞争激烈的情况下,同是高质量商品拿什么突围?为了弄清楚这个问题,我一直在不断的研究琢磨。排序不等于排名,在爱采购里面是没有排名这个概念。
For example, we have a customer as a charging pile and a customer as a manual packer. The difference is very obvious. The industry difference is that the exposure and inquiry obtained from the number of visits and consultations are at least five times different. Since joining Baidu love purchasing, the market has been very stable. Users from all walks of life across the country have joined Baidu love purchasing through Vientiane Internet, and have continuously obtained the effect of getting customers. This wave of market profit is very obvious. However, with the fierce competition in the market, many people will be curious about how to break through with high-quality goods under the fierce competition of paid data? In order to find out this problem, I have been constantly studying and pondering. Ranking is not equal to ranking. There is no concept of ranking in love purchasing.
而影响它展现排序机制的一般有下面几个因素:
The following factors generally affect its presentation and sorting mechanism:
1.时间因素:(轮展)不同时间出现不同位置。
1. Time factor: (roll out) different positions appear at different times.
2.地域因素:商品当地及周边搜索更易触发展现。
2. Regional factors: local and surrounding search of goods is easier to trigger display.
3.商品质量因素:类目优化、图片清晰度、参数丰富度、价格等。
3. Commodity quality factors: category optimization, picture definition, parameter richness, price, etc.
1.时间因素:我们在爱采购官网上看到的高质量数据的展现,它不是人为干预的,是有时间因子控制的,不同的时间,同一件商品会出现在不同的位置。比如说,你在爱采购上做了一款游泳圈的产品,上午你查询的展现位置是在首页首行,下午再查询的时候,位置可能会换到其他页面。这个展现位置不是一成不变的,他根据数据的推送量,及时间因子的变化程度,轮播展现在不同的位置。
1. Time factor: the display of high-quality data we see on the official website of aigou is not human intervention, but controlled by time factor. At different times, the same commodity will appear in different positions. For example, you made a swimming circle product in love purchasing. The display position you query in the morning is on the first line of the home page. When you query again in the afternoon, the position may change to other pages. The display position is not invariable. According to the amount of data pushed and the change degree of time factor, the rotation is displayed in different positions.
2.地域因素:地域是影响你商品展现排序的重要因素之一,因为物品原产地本身就占据着更多的优势。
2. Regional factors: region is one of the important factors affecting the display and ranking of your goods, because the origin of goods itself occupies more advantages.
当你在产品的原产地做了采购数据推送之后,大家根据地域搜索,就会寻找到大量周边的产品。这也造成了,商品当地及周边搜索更易触发展现。
When you push the purchase data in the origin of the product, you will find a large number of surrounding products by searching according to the region. This also makes it easier for local and surrounding search of goods to trigger display.
如果你是生产制造业,如果你的公司占据着大量的原产地优势,做百度爱采购产品,一定效果非常显着。
If you are in the manufacturing industry, if your company occupies a large number of advantages in origin, it will have a very significant effect to do Baidu love purchasing products.
而之前赶上阿里巴巴风口的,更是深有体会。当年,有多少人因为原产地的优势在阿里巴巴一跃而起,汇聚了大量的财富和资源。
And before catching up with Alibaba tuyere, I have a deep experience. That year, how many people jumped up in Alibaba because of the advantages of origin, bringing together a lot of wealth and resources.
3.商品质量因素:当然,除了时间和产地会影响到产品数据展现排序之外,还有一个很重要的影响因素之一,就是商品质量因素。
3. Commodity quality factors: of course, in addition to the time and place of origin that will affect the display and ranking of product data, one of the most important factors is commodity quality.
比如说,商品的类目优化程度、图片清晰度、参数丰富度、价格等。
For example, the optimization degree of commodity categories, picture clarity, parameter richness, price, etc.
商品的类目看似简单,但是却直接决定用户搜索的转化率。
The category of goods seems simple, but it directly determines the conversion rate of user search.
如果你没有很好的给你的产品做准确的类目归类,那么用户用关键词搜索A产品,很可能就会出现的是B产品。这样就让目标搜索用户,白白流失。
If you don't do an accurate category classification for your products, users search for product a with keywords, and it is likely that product B will appear. In this way, the target search users will be lost in vain.
同时,图片的质量程度也大大影响着商品的排序机制,在同类商品里,越是高质量的图片,没有大量水印,没有大量logo,清晰度非常好,那么就会把产品展现在大宗产品的前面。
At the same time, the quality of pictures also greatly affects the sorting mechanism of commodities. In similar commodities, the higher quality pictures without a large number of watermarks, logos and good definition will show the products in front of bulk products.
再者,产品的参数要全,尽量把产品的价格、产地、规格、型号、尺寸、材质等一些多展现给用户,这样用户在进行询盘的时候,可以做很好的当做参考。
Moreover, the product parameters should be complete, and try to show the product price, place of origin, specification, model, size, material, etc. to the user, so that the user can make a good reference when making an inquiry.
有一点非常重要的想要提示大家,填写“价格面议”的商品销量远远没有直接标明价格的产品曝光率高。
It is very important to remind you that the sales volume of goods filled in "price negotiable" is far from the exposure rate of products directly marked with price.
所以建议大家根据商品的实际价格标注,不要虚标,不管是标的高还是标的低,都不是明智的。尤其是那些把产品价格标注为1元的,基本上不会取得用户的信任,询盘的效果也不会好。
Therefore, it is suggested that we mark according to the actual price of goods and do not falsely bid. It is not wise whether the bid is high or low. Especially those who mark the product price as 1 yuan will basically not win the trust of users, and the effect of inquiry will not be good.
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