我们通过运营一些店铺后可以看到，4星，7.7分的店铺曝光量只在1000-3000以下徘徊，可以说，效果惨淡，这对于投钱做爱采购的商家和爱采购平台来说，无疑是一种双输的局面。那造成这种后果的原因是什么呢？下面
济南爱采购开户人员为您分析：
After operating some stores, we can see that the exposure of 4-star and 7.7 point stores is only hovering below 1000-3000, which can be said to have a dismal effect. This is undoubtedly a win-win situation for merchants and love procurement platforms who invest in sex procurement. What is the reason for this consequence? Below is an analysis by the account opening personnel of Baidu Ai Procurement in Jinan:
一：不会拆解产品
1： Not able to disassemble products
通常情况下，做爱采购的商家是可以提供产品规格说明书的，但产品规格说明书上的信息有限，此时如果不能根据有限的产品规格说明信息来对产品进行拆解，那爱采购的推广效果就会大打折扣。
Usually, merchants who engage in sex purchasing can provide product specifications, but the information on the product specifications is limited. If the product cannot be disassembled based on the limited product specification information, the promotion effect of love purchasing will be greatly reduced.
以产品镀镍钢带为例：
Taking nickel plated steel strip as an example:
相关信息较少，此时们就需要根据给定信息挖掘产品的属性关键词，和可变项，并据此实现产品的拆解。如：如果把抗拉强度，维氏硬度，布氏硬度，洛氏硬度的属性值都写上，再加上一些通用属性，属性层面就解决了。只要你会产品拆解，运营爱采购信手捏来。
There is less relevant information, so we need to mine the product's attribute keywords and variables based on the given information, and then achieve product disassembly accordingly. For example, if the attribute values of tensile strength, Vickers hardness, Brinell hardness hardness and Rockwell hardness are written, and some general attributes are added, the attribute level will be solved. As long as you know how to disassemble products, you can easily handle operations and procurement.
二．没有SEO意识
2、 Lack of SEO awareness
做爱采购重要的就是要建立SEO意识，要像做网站优化一样，去做爱采购优化，可以将产品拆解表中的词看作词根，然后根据不同的排列组合方式去生成关键词词库，词库建立后，就需要为每个关键词创建一个产品，以便覆盖所有关键词。后续就可以围绕关键词去发布、测试，优化们的产品了。
The important thing to do Baidu Love Procurement is to establish SEO awareness, just like doing website optimization, to do Love Procurement optimization. You can consider the words in the product disassembly table as word roots, and then generate a keyword vocabulary based on different arrangement and combination methods. After the vocabulary is established, you need to create a product for each keyword to cover all key keywords. In the future, we can publish, test, and optimize our products around key keywords.
如果没有SEO意识，就会间接造成如下恶果：
If there is no SEO awareness, it will indirectly cause the following negative consequences:
产品标题不合理
Unreasonable product title
帮助用户拓展关键词，设置个性化标题，就成了工作。在后续的优化过程中将跟客户通力配合，根据实际情况输出多组个性化，定制化的产品标题组合，并以EXCEL的形式提供给客户。
Helping users expand their keywords and set personalized titles has become a key focus of their work. In the subsequent optimization process, we will work together with the customer to output multiple sets of personalized and customized product title combinations based on the actual situation, and provide them to the customer in Excel format.
产品点击率低：
Low product click through rate:
当用户进到商铺后，都找不见满足自己关键词需求的产品，哪里来的点击率呢？为了解决点击率低的问题，除了优化产品标题外，后续将会为商户输出个性化产品关联搭配策略，完善用户在店铺内的浏览动线，提升产品点击量，减少跳出率。
When users enter the store and cannot find products that meet their keyword needs, where does the click through rate come from? In order to solve the problem of low click through rate, in addition to optimizing product titles, it will output personalized product related matching strategies for merchants in the future, improve users' browsing lines in stores, increase product click through rate and reduce bounce rate.
主推产品流量差：
Main product traffic difference:
主推产品的标题没有覆盖用户搜索需求词，导致30天的流量都没破千，流量都没有，上哪里去找转化。商户主推的商品是存在严重的内部竞争关系的，这就使得即便设置了主推，效果也不佳，后续将为为商户输出主推产品策略，并通过AB测试来提升主推产品的展示与转化效果。
The title of the main product did not cover the user's search keywords, resulting in 30 days of traffic not exceeding 1000, and there was no traffic. Where to find conversion. The products promoted by merchants have serious internal competition, which results in poor performance even if a main promotion is set up. In the future, we will output the main promotion product strategy for merchants and improve the display and conversion effect of the main promotion products through AB testing.
商机广场获取不到有效推荐：
Business opportunity square cannot obtain valid recommendations:
由于没有SEO思维，商户将应用场景作为了主推关键词，订阅的产品关键词非常不精准，根本获取不到有效的商机推荐线索，能有转化，才是怪事。在后续应该围绕主营业务来设定订阅词，店铺的运营也应该以此为基准。当运营方向出现偏差，拥有再优良的产品也销售不出去。
Due to the lack of SEO thinking, merchants have chosen application scenarios as their main promotion keywords. The subscribed product keywords are very inaccurate, and effective business recommendation leads cannot be obtained. It is a strange thing that there can be conversion. In the future, subscription terms should be set around the main business, and the operational focus of the store should also be based on this. When there is a deviation in the operational direction, even the best products cannot be sold.
三：后台资源没有规划
3： Backend resources not planned
要充分利用文件夹的分层管理功能，将产品的图片，视频等资源有效的管理起来，素材的命名也不要有所懈怠，以便为后续的运营升级，打下良好的基础。请时刻记住，条理清晰的后台是你运营好爱采购的基础。不要因为一时痛快，给自己的后续运营埋雷。更多相关内容就来我们网站
https://www.jnacg.com咨询！
To fully utilize the hierarchical management function of folders, effectively manage product resources such as images and videos, and do not neglect the naming of materials, in order to lay a good foundation for subsequent operational upgrades. Please always remember that a well organized backend is the foundation for you to operate your love procurement well. Don't bury thunder in your subsequent operations just because of temporary pleasure. For more related content, come to our website https://www.jnacg.com consulting service
