“一个爱采购店铺效果很差，影响的原因有哪些？”这个问题，存在于大多数的爱采购店铺，今天咱就围绕这个话题来聊一聊。从
济南爱采购运营这么长的时间来看，一个爱采购店铺效果很差，通常可以分为以下几种。
What are the reasons for the poor performance of a love procurement store? "This question exists in most love procurement stores. Today, let's talk about this topic. Judging from the long operation time of Baidu Aigou in Jinan, an Aigou store has a poor effect, which can usually be divided into the following types.
1、爱采购店铺没有曝光量；（曝光量就是展现量）
1. Love purchasing stores have no exposure; (Exposure is the amount displayed)
2、爱采购店铺有曝光量，但是没有点击量；
2. Love procurement stores have exposure but no click through;
3、爱采购店铺有曝光量，有点击量，但是没有询盘；
3. Love procurement stores have exposure and clicks, but no inquiries;
4、爱采购店铺有曝光量，有点击量，有询盘但是不精准；
4. Love procurement stores have exposure, clicks, and inquiries but are not accurate;
5、爱采购店铺有曝光量，有点击量，有询盘但是没成交。
5. Love procurement stores have exposure, clicks, and inquiries but no transactions.
接下来，我们可以通过反推法，通过结果找问题。
Next, we can use the reverse inference method to find the problem through the results.
1、爱采购店铺没有曝光量。
1. Love procurement store has no exposure.
这里先说一下，日均曝光量低于300，基本等同于爱采购店铺没有曝光。造成这种结果的直接原因分为三类：
First of all, if the daily average exposure is less than 300, it is basically equivalent to the fact that the Love Procurement store has not been exposed. The direct causes of this result can be divided into three categories:
一：店铺问题；二：产品问题；三：行业问题。
1： Store issues; 2： Product issues; 3： Industry issues.
如果再细分的话，又包括：店铺没有做真实性认证、店铺有违规行为被降权、店铺没有开通在线交易、商品类目选择不正确、店铺商品数量少、产品标题设置不规范、产品主图差或者少、详情制作不符合爱采购规则、没有开通视频营销、没有提交问答等。
If further subdivided, it also includes: the store has not undergone authenticity authentication, the store has been downgraded due to violations, the store has not opened online transactions, the selection of product categories is incorrect, the number of products in the store is small, the product title setting is not standardized, the main image of the product is poor or insufficient, the details are not made in accordance with Love Procurement Rules, video marketing is not activated, and professional Q&A is not submitted.
知道了一些大致的问题，我们就可以对症下药解决问题。
Once we know some general problems, we can apply the right medicine to the problem.
1、店铺提交真实性认证；
1. Store submission authenticity authentication;
2、查找店铺违规行为，如果是“重复铺货”导致店铺扣分，可以下架判定为重复的商品，只保留一个，这样店铺扣分就会消失；
2. Search for illegal behavior in the store. If it is due to "duplicate distribution" causing the store to deduct points, it can be removed from the shelves and judged as duplicate products. Only one item will be retained, so that the store's deduction points will disappear;
3、店铺开通在线交易功能；
3. Activate online transaction function in the store;
4、商品类目一定要选择合适的，并且保持店铺商品有20个以上，按照爱采购的规则，设置产品标题、图片以及详情页，让每个商品的星级达到4星及以上。
4. It is important to choose suitable product categories and maintain a minimum of 20 items in the store. According to the rules of Love Purchasing, set product titles, images, and detail pages to achieve a star rating of 4 stars or above for each product.
5、服务行业在爱采购平台的曝光量相对较少，这种情况建议是多上品，核心大词设置完之后，再添加一些区域关键词。
5. The exposure of the service industry on the Love Procurement platform is relatively low. In this case, it is recommended to focus on high-quality products and add some regional keywords after setting the core keywords.
2、爱采购店铺有曝光量，但是没有点击量。
2. The Love Procurement store has exposure but no click through.
这里先说一下，日均曝光量低于3，基本等同于爱采购店铺没有点击量。造成这种结果的直接原因基本是产品，比如说：产品排名不够靠前、产品主图没有吸引力、产品标价与实际价格相差过大等。
First of all, if the daily average exposure is less than 3, it is basically equivalent to the fact that the Love Procurement store has no click through traffic. The direct reason for this result is basically the product, such as: the product ranking is not high enough, the main image of the product is not attractive, and the difference between the listed price and the actual price is too large.
可以通过这些方式改进店铺：
You can improve your store through these methods:
1、从买家的角度思考产品主图应该怎么做，吸引用户点击；
1. From the perspective of the buyer, consider how to create the main image of the product to attract user clicks;
2、合理设置产品标题；
2. Reasonably set product titles;
3、产品星级尽可能做到5星；
3. The star rating of the product should be as high as 5 stars as possible;
4、产品的标价可以参考同行，和同行不要相差太多；
4. The price of the product can refer to peers, and should not differ too much from peers;
5、产品开通在线交易；
5. Product activation for online transactions;
6、店铺开通实力工厂或实力档口。
6. The store opens a strong factory or a strong outlet.
3、爱采购店铺有曝光量，有点击量，但是没有询盘。
3. Love procurement stores have exposure and click through, but no inquiries.
爱采购询盘包括：电话咨询、在线咨询、表单这三种。店铺没有询盘，原因包括在这几点：1、电话设置错误；2、产品价格；3、产品标题；4、产品图片；5、产品属性；6、产品详情页；7、在线咨询和表单没有人跟进。
Love procurement inquiries include: telephone inquiries, online inquiries, and forms. The store did not make an inquiry due to the following reasons: 1. Incorrect phone settings; 2. Product price; 3. Product title; 4. Product images; 5. Product attributes; 6. Product details page; 7. Online consultation and forms were not followed up by anyone.
可以通过这些方式改进店铺：
You can improve your store through these methods:
1、设置正确的电话号码，另外陌生的号码尽量要接，因为爱采购的电话咨询属于虚拟号码；
1. Set the correct phone number, and try to answer unfamiliar numbers as much as possible, as purchasing phone inquiries are virtual numbers;
2、产品价格不要和实价相差过大；
2. The product price should not differ significantly from the actual price;
3、产品标题设置准确；
3. Accurate setting of product titles;
4、产品主图有吸引力，产品附图从多方面展示产品，图片清晰；
4. The main image of the product is attractive, and the product image showcases the product from multiple aspects, with clear images;
5、认真填写产品属性，可以着重思考客户关心哪些属性；
5. Fill in the product attributes carefully, and focus on thinking about which attributes the customer cares about;
6、产品详情页，从多个角度展示产品优势、企业优势，达到吸引客户产生购买欲望；
6. Product details page, showcasing product and enterprise advantages from multiple perspectives to attract customers and generate purchasing desire;
7、安装爱采购卖家版APP，及时回复在线咨询和表单。
7. Install the Love Procurement Seller Edition app and promptly respond to online inquiries and forms.
4、爱采购店铺有曝光量，有点击量，有询盘但是不精准。
4. Love procurement stores have exposure, clicks, and inquiries, but they are not accurate.
一般来说，询盘不精准包括这几种：1、表单咨询不精准；（这种是比较多的）2、商品类目选择不对；3、产品标题设置不对；4、产品匹配到其他关键词，比如说上游以及下游等。
Generally speaking, inaccurate inquiries include: 1. Inaccurate form inquiries; (This is quite common) 2. Wrong selection of product categories; 3. The product title is set incorrectly; 4. The product is matched to other keywords, such as upstream and downstream.
可以通过这些方式优化店铺：1、不精准的表单，简单的回复一下，保持服务评分；2、选择符合行业的正确类目；3、通过数据分析，找到不合适的产品，优化产品标题。
You can optimize your store through these methods: 1. inaccurate forms, simple replies, and maintaining service ratings; 2. Select the correct category that matches the industry; 3. Through data analysis, identify inappropriate products and optimize product titles.
5、爱采购店铺有曝光量，有点击量，有询盘但是没成交。
5. Love procurement stores have exposure, clicks, and inquiries but no transactions.
通常情况下，店铺有询盘没有成交的话，更多的问题在于产品本身以及跟进人员等，作为一个运营来说，更多要思考的就是想办法帮客户做更多的询盘，提高成交的概率。
Usually, if a store has inquiries but no transactions, the more problems lie in the product itself and follow-up personnel. As an operator, the more important thing to consider is to find ways to help customers make more inquiries and increase the probability of transactions.
The above is a little bit of love procurement operation opinions shared with everyone today. Thank you for reading. If you also have some good operation methods, welcome to our website https://www.jnacg.com Leave a message to share.
