Baidu Aigou, as an excellent B2B platform in China, has attracted numerous merchants to settle in due to its natural traffic advantage since its launch in 2018. It is a cost-effective online promotion choice for small and medium-sized enterprises.
But as more companies settle in, there is gradually a Matthew effect: high-quality store operations will divert more traffic, which is very unfavorable for novice stores or operators.
In response to this phenomenon, China Materials Network believes that the promotion effect of Love Procurement stores is regular and can be followed. As long as products are optimized according to standards, it is not difficult to improve the effect. Today, let's take a look at how high-quality store products are formed through case studies.
A plastic packaging company with many years of cooperation and service experience with well-known domestic groups, has done more than two years of online promotion, and has tried bidding, search engines, short videos and other methods. One of its choices is to settle in Aigou, hoping to obtain more orders through Baidu Aigou.
Before optimizing the process, we need to first understand the five key points that determine store traffic, which are
Title, price, parameters, images, and details page
1. Product Title
The product title is an important factor affecting the ranking position of products and an important basis for natural search traffic. The title needs to be written around the product brand, attribute words, model words, and application scope, highlighting the product advantages. The product title should not be stacked, and unnecessary symbols should not appear. It is recommended to include the product name within 30 words, and there should be no questions or rhetorical questions such as "how much is it.
2. Product Price
Real and reasonable product prices make it easier to touch customers and take inquiries. It is recommended that novice players do not use false low prices that do not meet the general price of the product when setting product prices. It is not recommended to use face-to-face discussions or write interval prices casually.
3. Product images
Good pictures speak! High quality product images can enhance buyer clicks, stimulate customer purchasing desire, and promote transactions. Optimizing product images requires the following four points: a square with a size of 750 * 750 or more is preferred, while other proportions will compress the image; Do not use png format, the effect is better with more than 5 photos; The image needs to be clear, and the watermark should not obscure the product; Design product main images and rotation images to stand out among numerous products and attract user clicks.
4. Product parameters
The accuracy of product parameters is one of the factors that affect the priority recommendation of website search, and it is also a key factor affecting the ranking of search engine indexing. The more detailed and accurate the product parameter recommendations are, the more reliable users will feel. Product parameters generally include:
Origin, purpose, material, model, quality, weight, etc
Do not duplicate parameter content, whether there are duplicate parameters in one's own parameters or multiple product parameters that are identical, it is not acceptable to ensure that 10-15 parameters are better.
5. Product Details Page
The product details page needs to focus on user pain points in order to drive user purchase decisions. The design of the detail page should follow three major steps.