爱采购作为国内优秀的B2B平台，自2018年上线以来，凭借其天然的流量优势吸引了众多的商家入驻，是中小企业高性价比的网络推广选择。
Baidu Aigou, as an excellent B2B platform in China, has attracted numerous merchants to settle in due to its natural traffic advantage since its launch in 2018. It is a cost-effective online promotion choice for small and medium-sized enterprises.
但随着入驻企业增多，逐渐产生了马太效应：优质的店铺运营会分走更多的流量，对于新手店铺或运营小白而言非常不利。
But as more companies settle in, there is gradually a Matthew effect: high-quality store operations will divert more traffic, which is very unfavorable for novice stores or operators.
针对这个现象，材料网认为，爱采购店铺推广效果是有规律可循的，只要按照标准去优化产品，提升效果并不是很难。今天就让我们结合案例一起来看看优质的店铺商品是如何形成的。
In response to this phenomenon, China Materials Network believes that the promotion effect of Love Procurement stores is regular and can be followed. As long as products are optimized according to standards, it is not difficult to improve the effect. Today, let's take a look at how high-quality store products are formed through case studies.
案例背景
Case Background
一家塑料包装公司，与国内多家知名集团有着多年的合作服务经验，做了两年多网络推广，曾尝试过竞价、搜索引擎、短视频等方式，入驻爱采购是其选择之一，诉求是希望通过爱采购获取更多订单。
A plastic packaging company with many years of cooperation and service experience with well-known domestic groups, has done more than two years of online promotion, and has tried bidding, search engines, short videos and other methods. One of its choices is to settle in Aigou, hoping to obtain more orders through Baidu Aigou.
优化流程
Optimize processes
在进行优化流程之前，我们需要先了解决定店铺流量的5个关键性要点，那就是
Before optimizing the process, we need to first understand the five key points that determine store traffic, which are
标题、价格、参数、图片和详情页
Title, price, parameters, images, and details page
1.产品标题
1. Product Title
产品标题是影响商品排名位置的重要因素，是自然搜索流量的一个重要依据。标题需要围绕产品、属性词、型号词、应用范围等产品主体撰写，突出产品优势。产品标题不要堆砌，不要出现多余的符号，一定要包含产品名称，字数建议在30个字以内，不要出现“多少钱”“好不好”等疑问句或者反问句。
The product title is an important factor affecting the ranking position of products and an important basis for natural search traffic. The title needs to be written around the product brand, attribute words, model words, and application scope, highlighting the product advantages. The product title should not be stacked, and unnecessary symbols should not appear. It is recommended to include the product name within 30 words, and there should be no questions or rhetorical questions such as "how much is it.
2.产品价格
2. Product Price
真实合理的商品价格，更容易触动客户，采取询盘行动。建议各位新手小白在设置产品价格时，一定不要用不符合商品普遍价格的虚假低价，不建议使用面议，也不要随便写区间价格。
Real and reasonable product prices make it easier to touch customers and take inquiries. It is recommended that novice players do not use false low prices that do not meet the general price of the product when setting product prices. It is not recommended to use face-to-face discussions or write interval prices casually.
3.产品图片
3. Product images
“好的图片会说话”！优质的产品图片可以提升买家的点击，激发客户购买欲，促进成交。优化商品图片需要做到以下4点：尺寸以750*750以上的正方形为佳，其他比例会压缩图片；不要使用png格式，5张以上效果更好；图片需要清晰，水印不要遮挡产品；设计产品主图和轮播图，这样才能众多产品中脱颖而出，吸引用户点击。
Good pictures speak! High quality product images can enhance buyer clicks, stimulate customer purchasing desire, and promote transactions. Optimizing product images requires the following four points: a square with a size of 750 * 750 or more is preferred, while other proportions will compress the image; Do not use png format, the effect is better with more than 5 photos; The image needs to be clear, and the watermark should not obscure the product; Design product main images and rotation images to stand out among numerous products and attract user clicks.
4.产品参数
4. Product parameters
产品参数的精准度是影响站内搜索优先推荐的因素之一，同时也是影响搜索引擎收录排名好坏的关键因素。产品参数建议越详细、准确，用户就会越觉得靠谱。商品参数一般包括：
The accuracy of product parameters is one of the factors that affect the priority recommendation of website search, and it is also a key factor affecting the ranking of search engine indexing. The more detailed and accurate the product parameter recommendations are, the more reliable users will feel. Product parameters generally include:
产地、用途、材质、型号、质量、重量等
Origin, purpose, material, model, quality, weight, etc
参数内容不要重复，无论是自身参数中有重复参数还是多个商品参数雷同都是不行的，保证10-15个参数比较好。
Do not duplicate parameter content, whether there are duplicate parameters in one's own parameters or multiple product parameters that are identical, it is not acceptable to ensure that 10-15 parameters are better.
5.产品详情页
5. Product Details Page
产品详情页需要紧抓用户痛点，从而推动用户的购买决定。详情页设计要遵循三大步骤。
The product details page needs to focus on user pain points in order to drive user purchase decisions. The design of the detail page should follow three major steps.
