山东百度爱采购运营代理

　　在济南爱采购这片商业天地里，产品属性的填写就如同给商品打造一张精准的 “身份名片”，它不仅关乎商品能否精准触达目标采购商，更对店铺的信誉与竞争力有着深远影响。遵循规范、准确且详尽地填写产品属性，是运营者开启采购大门、收获订单的关键一步。

　　In the commercial world of Jinan Love Procurement, filling in product attributes is like creating a precise "identity card" for a product. It not only affects whether the product can accurately reach the target purchaser, but also has a profound impact on the reputation and competitiveness of the store. Following standards, accurately and thoroughly filling in product attributes is a crucial step for operators to open the door to procurement and receive orders.

　　一、属性填写的数量要求

　　1、 Quantity requirement for attribute filling

　　济南爱采购平台建议，商品属性填写不得少于 5 个，而 10 - 15 个属性项是较为理想的状态 。以一款办公用的打印机为例，只填写 “品牌”“型号” 这两个属性，采购商获取的信息极为有限，难以对产品建立全面认知。但若是能再补充上 “打印速度（黑白 / 彩色每分钟页数）”“打印分辨率”“纸张容量（纸盒 / 手动进纸）”“连接方式（USB / 无线 / WiFi 直连）”“扫描功能（平板式 / 馈纸式，分辨率）”“复印缩放比例范围”“墨盒 / 硒鼓类型及容量”“机身尺寸”“重量”“适用场景（家庭办公 / 小型企业 / 大型办公场所）” 等属性，采购商就能从多维度了解产品，判断其是否契合自身需求，大大提升产品的吸引力与成交可能。

　　Jinan Love Procurement Platform suggests that the number of product attributes should not be less than 5, and 10-15 attribute items are a more ideal state. Taking an office printer as an example, if only the "brand" and "model" attributes are filled in, the information obtained by the purchaser is extremely limited, making it difficult to establish a comprehensive understanding of the product. But if additional attributes such as "printing speed (black and white/color pages per minute)", "printing resolution", "paper capacity (paper box/manual feeding)", "connection method (USB/wireless/WiFi direct connection)", "scanning function (tablet/paper feeding, resolution)", "copy scaling ratio range", "ink cartridge/toner cartridge type and capacity", "body size", "weight", "applicable scenarios (home office/small business/large office space)" can be added, buyers can understand the product from multiple dimensions, judge whether it meets their own needs, and greatly enhance the attractiveness and transaction possibility of the product.

　　二、确保属性真实有效

　　2、 Ensure the authenticity and validity of attributes

　　杜绝无效属性：像 “其它”“所在地”“起批量”“公司名称”“联系方式”“优势”“服务” 这类宽泛、无法精准描述产品特征的词汇，都属于无效属性项，应避免填写。属性值如 “无限”“不限”“各种”“多种可选”“咨询客服”，或与该商品属性无关的符号等，同样无效。例如，在描述一款灯具的 “光源类型” 属性时，填写 “多种可选”，采购商无法得知灯具到底采用的是 LED、节能灯还是其他光源，这就导致属性失去了意义。此外，属性项和属性值必须匹配，若 “适用范围” 的属性值为 “123”，或 “型号” 的属性值填成商品类别，也会让采购商感到困惑，降低对产品的信任度。

　　Eliminate invalid attributes: Words such as "other", "location", "batch size", "company name", "contact information", "advantages", and "services" that are broad and cannot accurately describe product features are all invalid attribute items and should be avoided from being filled in. Attribute values such as "infinite", "unlimited", "various", "multiple options", "consult customer service", or symbols unrelated to the attributes of the product are also invalid. For example, when describing the "light source type" attribute of a lighting fixture, filling in "multiple options" makes it impossible for the purchaser to know whether the fixture is using LED, energy-saving lamps, or other light sources, resulting in the attribute losing its meaning. In addition, the attribute items and attribute values must match. If the attribute value of "scope of application" is "123" or the attribute value of "model" is filled in as the product category, it will also confuse the purchaser and reduce their trust in the product.

　　与实际产品相符：填写的所有属性都必须如实反映产品的真实情况。若销售的是一款宣称 “防水” 的户外手表，在 “防水等级” 属性上，就应依据产品实际达到的防水标准，准确填写如 “IPX8”，而非随意夸大或虚报。否则，采购商收到货后发现手表并不具备所描述的防水性能，不仅会引发退货纠纷，还会严重损害店铺声誉，影响后续业务。

　　Match with actual product: All attributes filled in must truthfully reflect the true situation of the product. If you are selling an outdoor watch that claims to be "waterproof", in terms of the "waterproof rating" attribute, you should accurately fill in "IPX8" based on the actual waterproof standard that the product has achieved, rather than exaggerating or falsely reporting it. Otherwise, if the purchaser finds that the watch does not have the described waterproof performance after receiving the goods, it will not only cause return disputes, but also seriously damage the reputation of the store and affect subsequent business.

　　三、契合行业标准与买家习惯

　　3、 Meets industry standards and buyer habits

　　参考行业规范：不同行业的产品有着各自的属性标准和专业术语。在填写属性时，运营者要深入了解所属行业的相关规范。例如，在机械制造行业，描述一款机床的 “精度” 属性时，需依据行业通用的精度衡量指标，如 “定位精度 ±0.005mm”“重复定位精度 ±0.003mm” 来填写，这样专业且规范的表述，能让同行采购商迅速理解产品的关键性能。

　　Reference industry standards: Products from different industries have their own attribute standards and professional terminology. When filling in attributes, operators need to have a deep understanding of the relevant industry standards. For example, in the mechanical manufacturing industry, when describing the "accuracy" attribute of a machine tool, it is necessary to fill in the industry's commonly used accuracy measurement indicators, such as "positioning accuracy ± 0.005mm" and "repeated positioning accuracy ± 0.003mm". Such professional and standardized expressions can enable peer purchasers to quickly understand the key performance of the product.

　　贴合买家搜索习惯：站在采购商的角度思考，他们在搜索产品时会关注哪些属性。比如，当采购 “运动鞋” 时，买家大概率会关注 “品牌”“鞋码”“颜色”“材质（鞋面 / 鞋底）”“适用运动类型（跑步 / 篮球 / 足球等）”“缓震技术” 等属性。运营者在填写产品属性时，就应重点突出这些买家关心的内容，增加产品在搜索结果中的曝光几率。

　　Adapting to buyer search habits: From the perspective of buyers, what attributes do they pay attention to when searching for products. For example, when purchasing "sports shoes", buyers are likely to focus on attributes such as "brand", "shoe size", "color", "material (upper/sole)", "suitable sports type (running/basketball/soccer, etc.)", "cushioning technology", etc. When filling in product attributes, operators should highlight the content that buyers are concerned about and increase the exposure of the product in search results.

　　四、属性的深度与广度挖掘

　　4、 Mining the Depth and Breadth of Attributes

　　深度挖掘产品特性：除了常规的基础属性，要深入挖掘产品的独特卖点和隐藏特性。以一款智能扫地机器人为例，除了 “清扫模式”“电池容量”“尘盒容量” 等常见属性，还可进一步填写 “路径规划算法（如激光导航 / 视觉导航的优势）”“越障能力（可跨越障碍物的高度）”“噪音控制水平（不同工作模式下的分贝值）”“APP 智能控制功能（远程操作、定时预约、地图分区等）”，全面展示产品的优势，吸引追求高品质、高科技产品的采购商。

　　Deep exploration of product features: In addition to conventional basic attributes, it is necessary to delve into the unique selling points and hidden characteristics of the product. Taking an intelligent sweeping robot as an example, in addition to common attributes such as "cleaning mode", "battery capacity", and "dustbin capacity", it can also further fill in "path planning algorithm (advantages of laser navigation/visual navigation)", "obstacle crossing ability (height that can cross obstacles)", "noise control level (decibel value under different working modes)", "APP intelligent control function (remote operation, scheduled reservation, map partitioning, etc.)", fully demonstrating the advantages of the product and attracting buyers who pursue high-quality and high-tech products.

　　广度拓展关联属性：从产品的使用场景、配套产品、售后保障等方面拓展属性。例如，销售一款商用咖啡机，除了机器本身的属性，还可添加 “适用咖啡豆种类”“推荐搭配的咖啡杯类型”“售后服务内容（保修时长、上门维修范围、售后响应时间）” 等属性，为采购商提供更全面的采购参考，增加产品的附加值。

　　Breadth expansion of associated attributes: Expand attributes from product usage scenarios, supporting products, after-sales support, and other aspects. For example, when selling a commercial coffee machine, in addition to the machine's own attributes, it can also add attributes such as "suitable coffee bean types", "recommended coffee cup types for pairing", "after-sales service content (warranty duration, on-site repair scope, after-sales response time)", providing buyers with more comprehensive purchasing references and increasing the added value of the product.

　　在济南爱采购平台上，精心雕琢产品属性的填写，能让商品在众多竞品中脱颖而出，精准对接采购商需求，为店铺赢得更多商机与信任，助力商家在电商浪潮中稳步前行 。

　　On the Jinan Love Procurement Platform, carefully crafted product attribute filling can make products stand out among numerous competitors, accurately match the needs of buyers, win more business opportunities and trust for stores, and help merchants steadily move forward in the e-commerce wave.

　　本文由济南爱采购友情奉献.更多有关的知识请点击:http://www.jnacg.com真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is a friendly contribution from Jinan Love Procurement Company For more information, please click: http://www.jnacg.com Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.