山东百度爱采购运营代理

1、分析市场环境

1. Analyze the market environment

市场同类商品搜索结果中可以看出很多门道。当我们搜索某款商品后，首页展现出来的商品数量和店铺数量，可以判断这个市场是否饱和。经过参考对比后，再为自己的商品定价。

Many tricks can be seen in the search results of similar products in the market. When we search for a certain product, the number of products and stores displayed on the homepage can determine whether the market is saturated. After reference and comparison, price your own product.

2、定位受众人群

2. Targeting the target audience

作为卖家，最忌讳的就是不熟悉自己的受众。店铺在一开始筹划就要很清楚自己的店铺用户画像，并根据用户画像去操作店铺，设置针对性的方案和活动。例如：对品牌忠诚度较高的买家、对低价位比较感兴趣的买家等。

As a seller, the biggest taboo is not being familiar with your audience. A store should have a clear understanding of its user profile from the beginning of planning, and operate the store based on the user profile, setting targeted plans and activities. For example, buyers with high brand loyalty, buyers interested in low prices, etc.

3、遵守定价规则

3. Comply with pricing rules

发布商品要求“市场价>单买价>批发价”，虽然“低价=销量=利润”，但前提是建立在商品的品质基础上。也就是说这里的低价仅仅是对于商品品质而言的低价，是对买家而言的一种让利，这才是真正的性价比，才是消费者热衷购买的商品。如果仅使用低价引流，而使得买家对商品的质量产生了“不信任感”，就得不偿失了。

The requirement for publishing products is "market price>single purchase price>wholesale price", although "low price=sales=profit", the premise is based on the quality of the product. That is to say, the low price here is only for the quality of the product, a concession for buyers, which is the true cost-effectiveness and the product that consumers are enthusiastic about purchasing. If only low prices are used to attract customers and create a sense of distrust towards the quality of the product, it is not worth the loss.

4、同类商品标不同价格

4. Similar products with different prices

一般店铺习惯把同类商品标上同一个价格，这样做在产品发布的效率上是有所提升，但是给消费者选购时会产生单一感，如果细化区分商品特征、增加店铺中的商品种类，并标上不同价格，让顾客有对比机会，增长留存时间，相应的会促进转化率的提升。

Generally, stores tend to label similar products with the same price, which can improve the efficiency of product release. However, it can create a sense of singularity for consumers when making purchases. If we refine the differentiation of product features, increase the variety of products in the store, and label them with different prices, customers will have the opportunity to compare and increase retention time, which will correspondingly promote the improvement of conversion rates.

5、巧用对比法

5. Clever use of comparative method

保证商品品质的情况下，质量差不多的商品在价格上拉开差距，也会使价格偏低的商品顺利出售。

Under the condition of ensuring product quality, widening the price gap between products of similar quality will also facilitate the smooth sale of products with lower prices.

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