百度爱采购运营多少:百度爱采购加油包投放攻略
来源:http://www.jnacg.com 发布时间:2025-09-08 19:09:54 浏览次数:次
结合实战技巧与趣味案例,帮你用最少的预算撬动最大流量,简单到像“给汽车加油”一样轻松!
Combining practical skills and interesting cases, we help you leverage maximum traffic with minimal budget, as simple as "refueling a car"!
1
one
先搞懂加油包——你的“流量加速器”
First understand the fuel pack - your 'traffic accelerator'
核心定位:不是传统广告,而是用固定价格提前锁定B2B行业精准流量的“VIP通行证”。
Core positioning: It is not traditional advertising, but a "VIP passport" that locks in precise B2B industry traffic at a fixed price in advance.
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举个栗子:
Take a chestnut as an example:
普通会员像骑自行车找客户(靠自己蹬),加油包则是给自行车装上电动马达(系统自动推流量)——五金老张花6000元买加油包后,商品曝光量暴涨3倍,当月接到新疆钢厂50万订单。
Ordinary members ride bicycles to find customers (relying on their own pedals), while the fuel pack is equipped with an electric motor for the bicycle (the system automatically pushes traffic) - after spending 6000 yuan to buy a fuel pack, the product exposure skyrocketed threefold, and received 500000 orders from Xinjiang steel mills in the same month.
你必须知道的3个真相:
Three truths you must know:
准入条件:会员有效期≥3个月 + 店铺SKU≥10个(没达标先补货!);
Admission criteria: Membership validity period ≥ 3 months+store SKU ≥ 10 (restock if not up to standard!);
防坑提示:
Pit prevention tips:
? 别乱改商品!把“PE管”改成“挖掘机”,系统直接暂停推广;
Don't change the product randomly! Change "PE pipe" to "excavator" and the system will directly suspend promotion;
? 位置不固定:套餐越贵、商品质量越好,排名越靠前(但拼不过竞价广告);
Location is not fixed: the more expensive the package, the better the product quality, and the higher the ranking (but cannot compete with bidding advertisements);
效果追踪:后台带“小火苗”标识的询盘就是加油包带来的,一眼分清功劳。
Effect tracking: The inquiry with the "small flame" logo in the background is brought by the fuel pack, and the credit can be distinguished at a glance.
2
two
加油包投放四步法——从“小白”变“高手”
Four step method for placing fuel bags - from "novice" to "expert"
第一步:选对商品——流量吸铁石
Step 1: Choose the right product - traffic magnet
错误示范:
Error demonstration:
? 把仓库积压的冷门货全投出去(比如仿真花店王姐狂推过季圣诞款,0询盘)。
Throw out all the unpopular goods that have accumulated in the warehouse (such as the simulated flower shop Wang Jie promoting out of season Christmas styles without any inquiries).
正确操作:
Correct operation:
? 选爆品:用爱采购后台“热词排行”,找到行业热搜品(如6月“户外遮阳棚”搜索量涨120%);
Choose popular products: Use the "Hot Word Ranking" in the Love Procurement backend to find industry hot search items (such as "Outdoor Sunshade" which saw a 120% increase in search volume in June);
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? 优化标题:按“品牌+属性+商品词+规格”写(例:`金工牌304不锈钢合页4.5cm 耐腐蚀`),切忌堆砌关键词!
Optimize the title: Write according to "brand+attributes+product words+specifications" (e.g. "Metalworking brand 304 stainless steel hinge 4.5cm corrosion-resistant"), avoid stacking keywords!
家具厂李总靠优化标题,从“椅子”改成“办公椅人体工学可升降”,点击率翻倍。
Furniture factory CEO Li doubled the click through rate by optimizing the title from "chair" to "ergonomic adjustable office chair".
第二步:巧用活动福利——白捡流量
Step 2: Cleverly utilize activity benefits - collect traffic for free
2025年限时福利(抓住最后机会!):
Time limited benefits in 2025 (seize the last chance!):
福利1-盲盒:买满6000元送首页Banner位3天(曝光量+200%);
Welfare 1- Blind Box: Buy over 6000 yuan and receive a homepage banner for 3 days (exposure+200%);
福利2-黄金位:单笔满1万送列表页顶部Banner 30天(针织陈老板靠此拿下成都批发商,日询盘翻倍)。
Welfare 2- Golden Position: If a single transaction exceeds 10000 yuan, you will receive a 30 day banner at the top of the list page (Mr. Chen, the knitwear boss, used this to win the Chengdu wholesaler, doubling daily inquiries).
举例:
Example:
“张总,现在下单1万加油包,相当于花1份钱买3份流量:基础曝光+Banner黄金位+盲盒资源——错过等半年!”
Mr. Zhang, placing an order for a 10000 yuan fuel pack now is equivalent to spending 1 yuan to buy 3 streams of traffic: basic exposure+banner gold slots+blind box resources - missing out on waiting for six months! ”
第三步:AI工具增效——新手秒变大神
Step 3: AI Tool Efficiency Enhancement - Novices Become Great in seconds
别自己熬夜P图! 用爱采购AI全家桶:
Don't stay up late by yourself! Purchase AI Family Bucket with Love:
AI生成商品页:上传产品图,自动生成标题+详情页(优质率90%+);
AI generated product page: Upload product images, automatically generate titles and detail pages (with a quality rate of over 90%);
智能否词包:屏蔽无效搜索词(如“免费样品”“二手”),省下30%预算。
Intelligent keyword package: Block invalid search terms (such as "free samples" and "second-hand"), saving 30% of budget.
案例:化工小厂用AI一键生成20个商品页,3天上线,当月询盘破百。
Case: A small chemical factory used AI to generate 20 product pages with just one click, which were launched in 3 days and received over 100 inquiries in the same month.
第四步:避开三大“自杀式操作”
Step 4: Avoid the three major "suicide operations"
贪多嚼不烂:一个加油包推1-2款王牌商品(SKU>10个即可,别硬凑50个);
Greedy to chew: One fuel pack can promote 1-2 flagship products (SKU>10 is sufficient, don't force 50);
闭眼投全年:旺季加投(如9月采购节),淡季降档;
Close your eyes and invest throughout the year: increase investment during peak seasons (such as the September procurement festival), and downshift during off-season;
忽视数据看板:每周查“投放商品效果”,点击率<1%立刻优化主图!
Ignore the data dashboard: check the "effectiveness of product placement" every week, optimize the main image immediately if the click through rate is less than 1%!
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three
高阶玩家技巧——让流量“滚雪球”
Advanced player skill - make traffic snowball
技巧1:捆绑年费会员,成本直降50%
Tip 1: Bundle annual membership fees to reduce costs by 50%
普通会员+加油包 = 单打独斗;
Regular member+fuel pack=fighting alone;
黄金组合:会员保底曝光 + 加油包冲刺排名(例:京格立科技开3个店铺矩阵运营,年业绩涨30%)。
Golden combination: Member guaranteed exposure+fuel pack sprint ranking (e.g. Jinggeli Technology opened 3 store matrix operations, annual performance increased by 30%).
技巧2:蹭平台活动“借东风”
Tip 2: Borrowing the East Wind from Platform Activities
参与“破浪计划”:内销企业免5个月会员费 + AI数字人免费做多语种视频;
Participate in the "Breaking Waves Plan": Domestic sales enterprises are exempt from 5 months of membership fees+AI digital humans are free to make multilingual videos;
案例:义乌仿真花厂用AI生成日语视频,吸引日本客户下单200万积压库存。
Case: Yiwu Simulated Flower Factory uses AI to generate Japanese videos, attracting Japanese customers to place orders and accumulate 2 million inventory.
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4
four
算笔账:为什么老板抢着买单?
Accounting: Why is the boss rushing to pay the bill?
假设你月投1万加油包:
Assuming you invest 10000 fuel packs per month:
? 浪费预算:屏蔽无效词省3000元
Wasting budget: blocking invalid words saves 3000 yuan
? 新增询盘:黄金Banner位带来50条询盘(行业转化率8% = 4单)
New inquiry: The golden banner brings 50 inquiries (industry conversion rate of 8%=4 orders)
? 成交收益:4单 × 平均客单价5万 = 20万业绩
Transaction revenue: 4 orders x average unit price of 50000=200000 performance
五金老张原话:“加油包像给店铺装了GPS,客户精准找上门,不用我大海捞针!”
Hardware Old Zhang's original words: "The fuel bag seems to have GPS installed in the store, and customers can come to their door accurately without me having to search for a needle in a haystack! ”
5
five
执行清单——今天就能做
Execution checklist - can be done today
1. 查资格:确认会员有效期>3个月 + SKU≥10个;
1. Qualification check: Confirm membership validity period>3 months+SKU ≥ 10;
2. 选爆品:后台查“热词排行”,挑2款热搜商品优化标题;
2. Choose popular products: Check the "Hot Word Ranking" in the background and select 2 hot search products to optimize the title;
3. 抢活动:9月底前下单满1万,锁定Banner位;
3. Grab activity: Place an order of 10000 or more before the end of September to secure a banner slot;
4. 设看板:卖家APP设置“加油包询盘”提醒,实时盯效果。
4. Set up a dashboard: The seller app sets up a "fuel pack inquiry" reminder to monitor the effect in real time.
最后忠告:别等“完美商品”再投!流量像夏天的冰淇淋——犹豫就化了。
Final advice: Don't wait for the "perfect product" before investing! Traffic is like ice cream in summer - hesitation melts.
先上车再调座,让数据告诉你答案!
Get on the car first and adjust your seat, let the data tell you the answer!
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