山东百度爱采购运营代理

　　店铺主推商品，是商家在店铺中重点推广的商品，宛如店铺的名片，直观展现着店铺的品牌特色、产品优势以及市场定位。尤其是1-3位主推商品，更是企业名片中的门头担当。通过巧妙地设置主推品，商家能够吸引买家目光，提升店铺知名度与销售额，从而在激烈的市场竞争中崭露头角。? ? ?我们一起来看看这两个店铺的主推商品，哪个店铺的主推商品更吸引你？可以在评论区留下你的回答。第一组主推商品第二组主推商品01合理设置主推品为何至关重要？提升店铺曝光：设置主推商品后，主推商品将获得额外的曝光权重，更易被买家搜索到，并且在企业名片的热销商品处优先展示；

　　The main products promoted by the store are the products that the merchant focuses on promoting in the store, like the business card of the store, intuitively displaying the brand characteristics, product advantages, and market positioning of the store. Especially for the 1-3 main promoted products, they are the gatekeepers in the business card of the enterprise. By cleverly setting up their main products, merchants can attract buyers' attention, enhance store awareness and sales, and thus stand out in the fierce market competition. Let's take a look at the main products of these two stores together. Which store's main product is more attractive to you? You can leave your answer in the comment section. Why is it crucial to properly set up the first group of main promoted products and the second group of main promoted products? Enhance store exposure: After setting up the main product, the main product will receive additional exposure weight, making it easier for buyers to search and prioritize display in the hot selling products on the company's business card;微信图片_20211029172702

　　聚焦买家目光：主推商品的质量上乘且卖点独特，买家进店瞬间，能迅速被特色主推品吸引，避免其迷失在海量商品信息中。例如，一家机械配件店铺，将新款高性能轴承设为主推，访客一进入便能看到其精致外观、关键性能参数展示，直接抓住买家对核心零部件的关注焦点，激发买家的购买欲望，提高店铺停留时间；

　　Focus on buyers' attention: The quality of the main promoted products is superior and the selling points are unique. When buyers enter the store, they can be quickly attracted by the featured main promoted products, avoiding them from getting lost in the massive amount of product information. For example, a mechanical parts store sets the new high-performance bearings as its main promotion, and visitors can see their exquisite appearance and key performance parameters displayed as soon as they enter, directly capturing the focus of buyers' attention on core components, stimulating buyers' purchasing desire, and increasing store stay time;

　　塑造店铺形象：独具特色的主推品是品牌“代言人”，能让店铺在众多竞争者中脱颖而出，如长期展示高品质、创新性主推品，能在买家心中烙印品牌形象。如一家智能家居店铺，以智能语音控制照明系统为主推，买家反复接触后，会将该品牌与前沿科技、便捷生活紧密相连，后续采购同类产品时，脑海第一反应便是这家店铺

　　Shaping store image: Unique flagship products are brand "spokespersons" that can make the store stand out among many competitors. For example, long-term display of high-quality and innovative flagship products can imprint the brand image in the minds of buyers. For example, a smart home store mainly promotes intelligent voice controlled lighting systems. After repeated contact with buyers, they will closely connect the brand with cutting-edge technology and convenient life. When purchasing similar products in the future, the first reaction in their minds is this store

　　增加店铺GMV：主推商品的高曝光率和高转化率将直接拉动店铺销售额的增长，提升整体业绩。02主推商品应在何处设置？登录百度爱采购商家后台（https://b2bwork.baidu.com/），在【店铺管理】中选择【主推商品】选项，即可进行添加和调整主推商品的操作。

　　Increasing store GMV: The high exposure and conversion rates of the main promoted products will directly drive the growth of store sales and enhance overall performance. Where should the main promoted products be set up? Log in to the Baidu AiGou merchant backend（ https://b2bwork.baidu.com/ ）Select the 'Main Recommended Products' option in the' Store Management 'to add and adjust the main recommended products.

　　其中，基础会员第一年可选择 10 个商品进行设置，第二年可选择15个商品进行设置，第三年可选择20个商品进行设置。首次入驻爱采购的实力商家可以设置30个主推商品，续费一次后主推商品增加至45个，续费2次及以上后，主推商品数量增加至50个。03怎样合理设置主推品？1、紧跟行业趋势新品上市? ? ?新品自带话题与关注度。科技产品类店铺，新品智能手表上市，集中资源推广，突出其与前代产品对比的升级功能，如更长续航、更精准健康监测，邀请 KOL 体验分享，在新品蜜月期转化为销售热度，奠定后续持续热销基础。季节性商品? ? ?挑选符合当前市场趋势和买家需求的热销商品作为主推品，例如季节性商品或传统节日热门品类。像春季家装旺季，家居建材店铺主推环保型墙面漆、多功能地板；冬季的滑雪设备、除雪工具和冬季防护设施等。热门节日? ? ??中秋国庆双节，礼品商家聚焦高档礼盒、定制纪念品。以情人节为例，巧克力店铺提前布局，将手工定制巧克力礼盒、带有情侣元素包装的巧克力设为主推，搭配浪漫主题宣传海报与促销活动，销量能比平日增长 2 - 3 倍。

　　Among them, basic members can choose 10 products for setting in the first year, 15 products for setting in the second year, and 20 products for setting in the third year. First time merchants who join AiGou can set up 30 main promoted products. After renewing once, the number of main promoted products will increase to 45. After renewing twice or more, the number of main promoted products will increase to 50. How to set up the main product reasonably? 1. Keeping up with industry trends, new products are launched with their own topics and attention. Technology product stores will launch new smart watches, concentrate resources on promotion, highlight their upgraded features compared to previous generation products, such as longer battery life and more accurate health monitoring, invite KOLs to experience and share, and convert them into sales heat during the honeymoon period of the new products, laying the foundation for sustained hot sales in the future. Select popular seasonal products that meet current market trends and buyer needs as the main promoted items, such as seasonal products or traditional holiday popular categories. During the peak season of spring home decoration, home building materials stores mainly promote environmentally friendly wall paint and multifunctional flooring; Ski equipment, snow removal tools, and winter protective facilities for winter. Popular festivals such as Mid Autumn Festival and National Day, gift merchants focus on high-end gift boxes and customized souvenirs. Taking Valentine's Day as an example, chocolate shops plan ahead and prioritize handmade custom chocolate gift boxes and chocolates packaged with couple elements. Paired with romantic themed promotional posters and events, sales can increase by 2-3 times compared to regular days.

　　2、精选优质产品建议优先设置4星及以上且不同类型的商品为主推商品，优选品质优良、特色突出、口碑上佳的产品，提升店铺整体形象和竞争力

　　2. It is recommended to prioritize selecting high-quality products with a rating of 4 stars or above and different types of products as the main products for promotion. We should choose products with excellent quality, prominent features, and good reputation to enhance the overall image and competitiveness of the store

　　3、交易商品优先若已开通在线交易功能，建议将在线交易商品设置为主推商品，这样能获得更好的曝光效果

　　3. Prioritize trading products. If the online trading function has been activated, it is recommended to set the online trading products as the main promoted products, which can achieve better exposure effects

　　4、优化展示效果为主推商品精心制作高质量的图片、视频和详情页（符合平台规范的前提下，建议主推商品使用同一模版），确保它们能充分展现产品的特点和优势；同时，优化标题和关键词，提高主推品在搜索结果中的排名。

　　4. Optimize the display effect of the main products and elaborately make high-quality pictures, videos and detail pages (under the premise of meeting the platform specifications, it is recommended that the main products use the same template) to ensure that they can fully display the characteristics and advantages of the products; At the same time, optimize the title and keywords to improve the ranking of the main product in search results.

　　5、参考销售数据综合线上线下的销售数据，选择出货量高、市场需求旺盛的商品进行推荐，比如紧固件参考建筑行业旺季客户需求。6、关注客户行为深入剖析商家后台的客户行为数据，将进店浏览、点击次数最多的商品列为主推品，精准触及目标客户。

　　5. Based on comprehensive online and offline sales data, select products with high shipment volume and strong market demand for recommendation, such as fasteners that reference the peak season customer demand in the construction industry. 6. Pay attention to customer behavior and deeply analyze customer behavior data in the merchant's backend. List the products with the most views and clicks in the store as the main promoted products, and accurately reach the target customers.

　　7、平衡价格与利润在保证商品有一定利润空间的前提下，优先考虑价格优惠的商品进行推荐，以此吸引更多买家。

　　7. Balancing price and profit while ensuring a certain profit margin for products, prioritize recommending products with discounted prices to attract more buyers.

　　综上所述，合理设置店铺主推品并打造招牌产品，对于提升店铺知名度、吸引买家关注、促进销售转化意义重大。不仅如此，它还能提高转化率、增加销售额、优化购物体验和强化品牌影响力。因此，商家应高度重视主推品的设置与优化工作，为店铺运营增效坚实基础。

　　In summary, it is of great significance to reasonably set up the store's main promoted products and create signature products to enhance the store's visibility, attract buyer attention, and promote sales conversion. Not only that, it can also improve conversion rates, increase sales, optimize shopping experiences, and strengthen brand influence. Therefore, merchants should attach great importance to the setting and optimization of their main products, laying a solid foundation for improving store operation efficiency.

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