爱采购怎么运营才能实现效益最大化？三步打造高转化店铺
来源：http://www.jnacg.com 发布时间：2025-10-30 17:10:35 浏览次数：次
为什么同样是开通爱采购会员，店铺数据会有明显差距？在爱采购平台上，尽管所有的会员商家都可以享受相同的曝光权益、展示机会，但因为运营专业程度不同，店铺之间仍然存在明显的经营数据差距。尤其是许多中小商家，由于缺乏专业的运营人员，在店铺建设、扩流上存在较大优化空间。
Why is there a significant difference in store data for those who have also opened Love Purchase membership? On the Love Procurement platform, although all member merchants can enjoy the same exposure rights and display opportunities, there is still a significant gap in business data between stores due to differences in operational expertise. Especially for many small and medium-sized businesses, due to the lack of professional operators, there is significant room for optimization in store construction and expansion.
01打造高分店铺强化客户信任不论是个人购物还是企业采购，用户在下单前总是会习惯性地去看店铺评分、商品评分，并参考其作出购物决定。不少配备专业运营的商家会通过定制化店铺装修、高清商品展示图、商品详情页等等来提高店铺评分，但是许多中小商家却缺乏相关专业人员。
01 Build a high scoring store to strengthen customer trust. Whether it's personal shopping or corporate procurement, users will always habitually check the store rating and product rating before placing an order, and make shopping decisions based on them. Many businesses equipped with professional operations will improve their store ratings through customized store decoration, high-definition product display images, product detail pages, and so on, but many small and medium-sized businesses lack relevant professionals.
完善店铺建设，提升整体评分开通会员后，专业运营会协助商家完善店铺建设，提升店铺各个维度评分，打造高分店铺。如果是续费会员，专业运营会对店铺进行综合诊断，从商品质量、信用保障、咨询体验、售后体验等多个维度优化店铺评分，帮助商家将店铺评分提升至3.5分及以上。
Improve store construction and enhance overall ratings. After opening the membership, professional operations will assist merchants in improving store construction, enhancing various dimensions of store ratings, and creating high scoring stores. If you are a renewing member, professional operations will conduct a comprehensive diagnosis of the store, optimize the store rating from multiple dimensions such as product quality, credit guarantee, consulting experience, and after-sales experience, and help merchants improve their store rating to 3.5 points or above.
优化商品展示，打造五星商品即便是同类型商品，系统在推荐时仍会优先推荐拥有高清商品图、清晰详情页的五星商品。
Optimize product display and create five-star products. Even for products of the same type, the system will still prioritize recommending five-star products with high-definition product images and clear detail pages.
官方运营会为会员商家提供专业头图、详情页定制服务，将店铺五星商品率提升至90%以上，提高商品曝光机会。
The official operation will provide professional header and detail page customization services for member merchants, increasing the five-star product rate of the store to over 90% and improving product exposure opportunities.
配置智能客服，提升咨询体验会员商家可以配置24小时在线的智能客服，帮助接待店铺客户咨询。
Configure intelligent customer service to enhance the consultation experience. Member merchants can configure 24-hour online intelligent customer service to assist in receiving inquiries from store customers.
同时，商家还可以开启短信通知，买家咨询商品时可第一时间收到短信，迅速响应买家需求，提高客户咨询满意程度。
At the same time, merchants can also enable SMS notifications, so that buyers can receive SMS messages as soon as they inquire about products, quickly responding to buyer needs and improving customer satisfaction with inquiries.
官方认证背书，提高客户信任开通会员店铺的商家，运营会协助商家完成百度认证，认证后店铺下方可展示“百度认证”标志，
Official authentication endorsement enhances customer trust for merchants who open membership stores. Operations will assist merchants in completing Baidu authentication. After authentication, the "Baidu Authentication" logo can be displayed below the store,
同时，用户可直接点击跳转爱企查查看商家相关资质，强化用户对商家的信任。
At the same time, users can directly click on "Love Enterprise Check" to view the relevant qualifications of merchants, strengthening their trust in merchants.
02深化店铺运营全渠道曝光扩流开通爱采购会员店铺后，商家可以享受百度搜索、爱采购等多个渠道的曝光。
02 Deepen store operation and expand omni channel exposure. After opening the Love Procurement member store, merchants can enjoy exposure through multiple channels such as Baidu search and Love Procurement.
客户在百度搜索相关产品时，就有机会在首页看到商家的产品，直接进店下单或点击咨询。
When customers search for related products on Baidu, they have the opportunity to see the merchant's products on the homepage, directly enter the store to place an order or click on consultation.
除此之外，商家还可以通过深化店铺运营来扩大商品曝光。
In addition, merchants can also expand product exposure by deepening store operations.
开通爱采购会员，官方运营会协助商家发布专业问答内容及营销视频，通过内容输出扩大产品露出，捕获更多流量。
Open a membership for Love Procurement, and the official operation will assist merchants in publishing professional Q&A content and marketing videos, expanding product exposure and capturing more traffic through content output.
比如，当用户在百度搜索“五方对讲是什么”时，就有机会看到商家在后台发布的“电梯五方对讲是哪五方”的视频，商家可在视频中植入产品相关介绍，潜移默化影响用户认知，引导用户进一步了解产品，横向实现流量广度扩大，纵向加深用户记忆。
For example, when users search for "What is Five Party Intercom" on Baidu, they have the opportunity to see a video posted by a merchant in the background asking "What are the Five Parties of Elevator Five Party Intercom?" The merchant can embed product related introductions in the video, subtly influence user cognition, guide users to further understand the product, horizontally expand traffic breadth, and vertically deepen user memory.
并且，问答及视频内容还有机会通过信息流广告的形式出现在百度APP推荐、发现等页面，破圈展示，培养用户心智。
Moreover, Q&A and video content also have the opportunity to appear on Baidu APP recommendation, discovery and other pages through information flow advertising, breaking through barriers and cultivating users' minds.
03全流程保驾护航
03 Full process escort
持续经营调优为了帮助中小商家长期经营好店铺，爱采购官方还为商家配备1v1专属运营，定期为店铺进行诊断，优化异常数据。在专业运营指导下，即便是没有任何经验的新手老板，也能通过平台获取客户，实现业绩提升。
In order to help small and medium-sized businesses operate their stores well in the long term, AiGou official also provides 1v1 exclusive operations for merchants, regularly diagnosing and optimizing abnormal data for the stores. Under professional operational guidance, even inexperienced novice bosses can acquire customers through the platform and achieve performance improvement.
结 语
Conclusion
尽管爱采购平台需要精细化管理才能获取更多曝光和转化，但在专业运营指导下，每一个商家都有机会做出高转化店铺！
Although the Love Procurement platform requires refined management to gain more exposure and conversion, under professional operational guidance, every merchant has the opportunity to create a high conversion store!
本文由 济南爱采购运营 友情奉献.更多有关的知识请点击 https://www.jnacg.com/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.
This article is contributed by Jinan Love Procurement Operation Friendship For more related knowledge, please click https://www.jnacg.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.为什么同样是开通爱采购会员，店铺数据会有明显差距？在爱采购平台上，尽管所有的会员商家都可以享受相同的曝光权益、展示机会，但因为运营专业程度不同，店铺之间仍然存在明显的经营数据差距。尤其是许多中小商家，由于缺乏专业的运营人员，在店铺建设、扩流上存在较大优化空间。
Why is there a significant difference in store data for those who have also opened Love Purchase membership? On the Love Procurement platform, although all member merchants can enjoy the same exposure rights and display opportunities, there is still a significant gap in business data between stores due to differences in operational expertise. Especially for many small and medium-sized businesses, due to the lack of professional operators, there is significant room for optimization in store construction and expansion.
01打造高分店铺强化客户信任不论是个人购物还是企业采购，用户在下单前总是会习惯性地去看店铺评分、商品评分，并参考其作出购物决定。不少配备专业运营的商家会通过定制化店铺装修、高清商品展示图、商品详情页等等来提高店铺评分，但是许多中小商家却缺乏相关专业人员。
01 Build a high scoring store to strengthen customer trust. Whether it's personal shopping or corporate procurement, users will always habitually check the store rating and product rating before placing an order, and make shopping decisions based on them. Many businesses equipped with professional operations will improve their store ratings through customized store decoration, high-definition product display images, product detail pages, and so on, but many small and medium-sized businesses lack relevant professionals.
完善店铺建设，提升整体评分开通会员后，专业运营会协助商家完善店铺建设，提升店铺各个维度评分，打造高分店铺。如果是续费会员，专业运营会对店铺进行综合诊断，从商品质量、信用保障、咨询体验、售后体验等多个维度优化店铺评分，帮助商家将店铺评分提升至3.5分及以上。
Improve store construction and enhance overall ratings. After opening the membership, professional operations will assist merchants in improving store construction, enhancing various dimensions of store ratings, and creating high scoring stores. If you are a renewing member, professional operations will conduct a comprehensive diagnosis of the store, optimize the store rating from multiple dimensions such as product quality, credit guarantee, consulting experience, and after-sales experience, and help merchants improve their store rating to 3.5 points or above.
优化商品展示，打造五星商品即便是同类型商品，系统在推荐时仍会优先推荐拥有高清商品图、清晰详情页的五星商品。
Optimize product display and create five-star products. Even for products of the same type, the system will still prioritize recommending five-star products with high-definition product images and clear detail pages.
官方运营会为会员商家提供专业头图、详情页定制服务，将店铺五星商品率提升至90%以上，提高商品曝光机会。
The official operation will provide professional header and detail page customization services for member merchants, increasing the five-star product rate of the store to over 90% and improving product exposure opportunities.
配置智能客服，提升咨询体验会员商家可以配置24小时在线的智能客服，帮助接待店铺客户咨询。
Configure intelligent customer service to enhance the consultation experience. Member merchants can configure 24-hour online intelligent customer service to assist in receiving inquiries from store customers.
同时，商家还可以开启短信通知，买家咨询商品时可第一时间收到短信，迅速响应买家需求，提高客户咨询满意程度。
At the same time, merchants can also enable SMS notifications, so that buyers can receive SMS messages as soon as they inquire about products, quickly responding to buyer needs and improving customer satisfaction with inquiries.
官方认证背书，提高客户信任开通会员店铺的商家，运营会协助商家完成百度认证，认证后店铺下方可展示“百度认证”标志，
Official authentication endorsement enhances customer trust for merchants who open membership stores. Operations will assist merchants in completing Baidu authentication. After authentication, the "Baidu Authentication" logo can be displayed below the store,
同时，用户可直接点击跳转爱企查查看商家相关资质，强化用户对商家的信任。
At the same time, users can directly click on "Love Enterprise Check" to view the relevant qualifications of merchants, strengthening their trust in merchants.
02深化店铺运营全渠道曝光扩流开通爱采购会员店铺后，商家可以享受百度搜索、爱采购等多个渠道的曝光。
02 Deepen store operation and expand omni channel exposure. After opening the Love Procurement member store, merchants can enjoy exposure through multiple channels such as Baidu search and Love Procurement.
客户在百度搜索相关产品时，就有机会在首页看到商家的产品，直接进店下单或点击咨询。
When customers search for related products on Baidu, they have the opportunity to see the merchant's products on the homepage, directly enter the store to place an order or click on consultation.
除此之外，商家还可以通过深化店铺运营来扩大商品曝光。
In addition, merchants can also expand product exposure by deepening store operations.
开通爱采购会员，官方运营会协助商家发布专业问答内容及营销视频，通过内容输出扩大产品露出，捕获更多流量。
Open a membership for Love Procurement, and the official operation will assist merchants in publishing professional Q&A content and marketing videos, expanding product exposure and capturing more traffic through content output.
比如，当用户在百度搜索“五方对讲是什么”时，就有机会看到商家在后台发布的“电梯五方对讲是哪五方”的视频，商家可在视频中植入产品相关介绍，潜移默化影响用户认知，引导用户进一步了解产品，横向实现流量广度扩大，纵向加深用户记忆。
For example, when users search for "What is Five Party Intercom" on Baidu, they have the opportunity to see a video posted by a merchant in the background asking "What are the Five Parties of Elevator Five Party Intercom?" The merchant can embed product related introductions in the video, subtly influence user cognition, guide users to further understand the product, horizontally expand traffic breadth, and vertically deepen user memory.
并且，问答及视频内容还有机会通过信息流广告的形式出现在百度APP推荐、发现等页面，破圈展示，培养用户心智。
Moreover, Q&A and video content also have the opportunity to appear on Baidu APP recommendation, discovery and other pages through information flow advertising, breaking through barriers and cultivating users' minds.
03全流程保驾护航
03 Full process escort
持续经营调优为了帮助中小商家长期经营好店铺，爱采购官方还为商家配备1v1专属运营，定期为店铺进行诊断，优化异常数据。在专业运营指导下，即便是没有任何经验的新手老板，也能通过平台获取客户，实现业绩提升。
In order to help small and medium-sized businesses operate their stores well in the long term, AiGou official also provides 1v1 exclusive operations for merchants, regularly diagnosing and optimizing abnormal data for the stores. Under professional operational guidance, even inexperienced novice bosses can acquire customers through the platform and achieve performance improvement.
结 语
Conclusion
尽管爱采购平台需要精细化管理才能获取更多曝光和转化，但在专业运营指导下，每一个商家都有机会做出高转化店铺！
Although the Love Procurement platform requires refined management to gain more exposure and conversion, under professional operational guidance, every merchant has the opportunity to create a high conversion store!
本文由 济南爱采购运营 友情奉献.更多有关的知识请点击 https://www.jnacg.com/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.
This article is contributed by Jinan Love Procurement Operation Friendship For more related knowledge, please click https://www.jnacg.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.
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