山东百度爱采购运营代理

　　在文章开始之前，问大家一个问题：“一个爱采购店铺效果很差，影响的原因有哪些？”这个问题，存在于绝大多数的爱采购店铺，今天咱就围绕这个话题来聊一聊。

　　Before starting the article, let me ask you a question: "What are the reasons for the poor performance of a shopping shop?" This question exists in the vast majority of shopping shops, and today we will discuss it around this topic.

　　从我们运营爱采购这么长的时间来看，一个爱采购店铺效果很差，通常可以分为以下几种。

　　From the long time we have been operating Love Procurement, the effectiveness of a Love Procurement store is very poor, which can usually be divided into the following categories.

　　1、爱采购店铺没有曝光量；（曝光量就是展现量）

　　1. Love purchasing store has no exposure; (Exposure is the amount of display)

　　2、爱采购店铺有曝光量，但是没有点击量；

　　2. Love purchasing store has exposure, but no clicks;

　　3、爱采购店铺有曝光量，有点击量，但是没有询盘；

　　3. Love purchasing store has exposure and clicks, but no inquiries;

　　4、爱采购店铺有曝光量，有点击量，有询盘但是不精准；

　　4. Love purchasing stores have exposure, clicks, and inquiries, but they are not precise;

　　5、爱采购店铺有曝光量，有点击量，有询盘但是没成交。

　　5. Love purchasing store has exposure, clicks, and inquiries but no transactions.

　　接下来，我们可以通过反推法，通过结果找问题。

　　Next, we can use reverse engineering to find problems based on the results.

　　1、爱采购店铺没有曝光量。这里先说一下，日均曝光量低于300，基本等同于爱采购店铺没有曝光。造成这种结果的直接原因分为三类，一：店铺问题；二：产品问题；三：行业问题。如果再细分的话，又包括：店铺没有做真实性认证、店铺有违规行为被降权、店铺没有开通在线交易、商品类目选择不正确、店铺商品数量少、产品标题设置不规范、产品主图差或者少、详情制作不符合爱采购规则、没有开通视频营销、没有提交专业问答等。

　　1. Love purchasing store has no exposure. Let me first say that if the daily exposure is less than 300, it is basically equivalent to the Love Purchase store not being exposed. The direct causes of this result can be divided into three categories: first, store problems; 2： Product issues; 3： Industry issues. If further subdivided, it includes: the store has not undergone authenticity authentication, the store has been downgraded due to violations, the store has not opened online transactions, the selection of product categories is incorrect, the number of products in the store is small, the product title settings are not standardized, the main product images are poor or insufficient, the detailed production does not comply with the Love Purchase rules, the store has not opened video marketing, and has not submitted professional Q&A.

　　知道了一些大致的问题，我们就可以对症下药解决问题。1、店铺提交真实性认证；2、查找店铺违规行为，如果是“重复铺货”导致店铺扣分，可以下架判定为重复的商品，只保留一个，这样店铺扣分就会消失；3、店铺开通在线交易功能；4、商品类目一定要选择合适的，并且保持店铺商品有20个以上，按照爱采购的规则，设置产品标题、图片以及详情页，让每个商品的星级达到4星及以上。5、服务行业在爱采购平台的曝光量相对较少，这种情况建议是多上品，核心大词设置完之后，再添加一些区域关键词（说实话，服务行业做爱采购很苦逼，非常不稳定）。

　　Once we have a general understanding of the problem, we can prescribe the right medicine to solve it. 1. Store submits authenticity authentication; 2. Search for violations in the store. If it is "duplicate stocking" that causes the store to lose points, it can be delisted and judged as a duplicate product. Only one item will be retained, and the store's points will disappear; 3. Open online trading function for the store; 4. The product category must be selected appropriately, and the store must have at least 20 products. According to the rules of Love Purchasing, set product titles, pictures, and detail pages to ensure that each product has a star rating of 4 stars or above. 5. The exposure of the service industry on the Love Procurement platform is relatively low. In this situation, it is recommended to focus on high-quality products and add some regional keywords after setting the core keywords (to be honest, love procurement in the service industry is very difficult and unstable).

　　2、爱采购店铺有曝光量，但是没有点击量。这里先说一下，日均曝光量低于3，基本等同于爱采购店铺没有点击量。造成这种结果的直接原因基本是产品，比如说：产品排名不够靠前、产品主图没有吸引力、产品标价与实际价格相差过大等。

　　2. Love purchasing store has exposure, but no click through rate. First of all, if the daily exposure is less than 3, it is basically equivalent to no clicks on the Love Purchase store. The direct cause of this result is basically the product, such as: the product ranking is not high enough, the main image of the product is not attractive, and the price difference between the product and the actual price is too large.

　　可以通过这些方式改进店铺：1、从买家的角度思考产品主图应该怎么做，吸引用户点击；2、合理设置产品标题；3、产品星级尽可能做到5星；4、产品的标价可以参考同行，和同行不要相差太多；5、产品开通在线交易；6、店铺开通实力工厂或实力档口。

　　You can improve your store in these ways: 1. Think about how to create the product main image from the buyer's perspective to attract users to click; 2. Reasonably set product titles; 3. Try to achieve a 5-star rating for the product as much as possible; 4. The price of the product can refer to peers and should not differ too much from peers; 5. Open online trading for the product; 6. The store has opened a strength factory or strength booth.

　　3、爱采购店铺有曝光量，有点击量，但是没有询盘。爱采购询盘包括：电话咨询、在线咨询、表单这三种。店铺没有询盘，原因包括在这几点：1、电话设置错误；2、产品价格；3、产品标题；4、产品图片；5、产品属性；6、产品详情页；7、在线咨询和表单没有人跟进。

　　3. Love purchasing store has exposure and clicks, but no inquiries. Love procurement inquiries include three types: telephone consultation, online consultation, and forms. The store did not receive any inquiries due to several reasons, including: 1. incorrect phone settings; 2. Product price; 3. Product title; 4. Product images; 5. Product attributes; 6. Product details page; 7. No one followed up on online consultations and forms.

　　可以通过这些方式改进店铺：1、设置正确的电话号码，另外陌生的号码尽量要接，因为爱采购的电话咨询属于虚拟号码；2、产品价格不要和实价相差过大；3、产品标题设置准确；4、产品主图有吸引力，产品附图从多方面展示产品，图片清晰；5、认真填写产品属性，可以着重思考客户关心哪些属性；6、产品详情页，从多个角度展示产品优势、企业优势，达到吸引客户产生购买欲望；7、安装爱采购卖家版APP，及时回复在线咨询和表单。

　　You can improve your store in these ways: 1. Set the correct phone number, and try to answer unfamiliar numbers as much as possible, because phone inquiries for purchasing are virtual numbers; 2. The product price should not differ too much from the actual price; 3. Accurate product title setting; 4. The main image of the product is attractive, and the accompanying images showcase the product from multiple aspects, with clear images; 5. Carefully fill in product attributes, focusing on which attributes customers are concerned about; 6. Product detail page, showcasing product and enterprise advantages from multiple perspectives to attract customers and generate purchasing desire; 7. Install the Love Purchase Seller Edition app and promptly respond to online inquiries and forms.

　　4、爱采购店铺有曝光量，有点击量，有询盘但是不精准。一般来说，询盘不精准包括这几种：1、表单咨询不精准；（这种是比较多的）2、商品类目选择不对；3、产品标题设置不对；4、产品匹配到其他关键词，比如说上游以及下游等。

　　4. Love purchasing stores have exposure, clicks, and inquiries, but they are not precise. Generally speaking, inaccurate inquiries include the following: 1. Inaccurate form inquiries; (This is quite common) 2. Choosing the wrong product category; 3. The product title is set incorrectly; 4. Match the product with other keywords, such as upstream and downstream.

　　可以通过这些方式优化店铺：1、不精准的表单，简单的回复一下，保持服务评分；2、选择符合行业的正确类目；3、通过数据分析，找到不合适的产品，优化产品标题。

　　You can optimize your store in these ways: 1. For inaccurate forms, simply reply and maintain service ratings; 2. Choose the correct category that fits the industry; 3. Through data analysis, identify unsuitable products and optimize product titles.

　　5、爱采购店铺有曝光量，有点击量，有询盘但是没成交。通常情况下，店铺有询盘没有成交的话，更多的问题在于产品本身以及跟进人员等，作为一个运营来说，更多要思考的就是想办法帮客户做更多的询盘，提高成交的概率。

　　5. Love purchasing store has exposure, clicks, and inquiries but no transactions. Usually, if a store has inquiries but no transactions, the main problem lies in the product itself and the follow-up personnel. As an operator, the most important thing to consider is to find ways to help customers make more inquiries and increase the probability of transactions.

　　以上就是今天和大家分享的一点点爱采购运营看法，感谢阅读，如果您也有一些好的运营方式，欢迎分享。

　　The above is a little bit of my opinion on purchasing and operation that I would like to share with you today. Thank you for reading. If you also have some good operation methods, please feel free to share.

　　本文由  济南爱采购运营 友情奉献.更多有关的知识请点击  https://www.jnacg.com/   真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is contributed by Jinan Love Procurement Operation Friendship For more related knowledge, please click https://www.jnacg.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Stay tuned