山东百度爱采购运营代理

　　1营业额=客单价*成交笔数

　　1 Revenue=Average Customer Price * Number of Transactions

　　2成交笔数=流量*转化率

　　2 transactions=traffic * conversion rate

　　3流量=直通车投放费用/平均点击费用

　　3 Traffic=Direct Traffic Placement Cost/Average Click Cost

　　4利润=营业额*利润率=客单价*成交笔数*利润率=客单价*流量*转化率*利润率

　　4 Profit=Revenue * Profit margin=Average customer price * Number of transactions * Profit margin=Average customer price * Traffic * Conversion rate * Profit margin

　　5流量价值=单笔利润x转化率

　　5 Traffic Value=Single Profit x Conversion Rate

　　6展现量=点击量/(点击率/00)

　　6 impressions=clicks/(click through rate/00)

　　7点击率=(点击量/展现量)x100%

　　7 click through rate=(clicks/impressions) x 100%

　　8平均展现排名=每次展现排名的加总/展现量

　　8 average impressions ranking=total impressions ranking per impression/impressions

　　9平均点击花费(PPC)=花费/点击量

　　9. Average click through cost (PPC)=cost/click through rate

　　10平均点击费用(CPC)=总花费/点击量

　　10 Average Cost Per Click (CPC)=Total Cost/Clicks

　　11花费=平均点击花费x点击量

　　11 Cost=Average click through cost x Click through volume

　　12UV价值=总营业额/总访客数

　　12UV Value=Total Revenue/Total Visitors

　　13客单价=销售额/订单数

　　13 unit price=sales revenue/number of orders

　　14转化率=订单数/访客数x100%

　　14 conversion rate=number of orders/number of visitors x 100%

　　15销售额=订单数*客单价

　　15 sales=number of orders * unit price per customer

　　16数=买家数/转化率

　　16=number of buyers/conversion rate

　　17转化率=买家数÷访客数x100%

　　17 conversion rate=number of buyers ÷ number of visitors x 100%

　　18收加率=(收藏数+加购数)÷访客数x100%

　　18 collection rate=(number of favorites+number of added purchases) ÷ number of visitors x 100%

　　19广告占比=广告花费/总营业额x100%

　　19% advertising ratio=advertising expenses/total revenue x 100%

　　20.点击转化率=总成交笔数÷点击量

　　20. Click conversion rate=total number of transactions ÷ number of clicks

　　21退款率=退款金额/总营业额x100%

　　21 refund rate=refund amount/total revenue x 100%

　　22退款率=退款订单:总订单量x100%

　　22 refund rate=refund orders: total order quantity x 100%

　　23咨询率=咨询人数÷访客数x100%

　　23 consultation rate=number of consultations ÷ number of visitors x 100%

　　24点击率=点击量/展示量x100%

　　24 click through rate=clicks/impressions x 100%

　　24毛利率=毛利润/总营业额x100%

　　24 gross profit margin=gross profit/total revenue x 100%

　　26询单转化率=询单成交笔数÷询单人数x100%

　　26 inquiry conversion rate=number of inquiry transactions ÷ number of inquiries x 100%

　　27广告点击成本PPC=花费/点击数

　　27 advertising click through cost PPC=cost/number of clicks

　　28盈亏投产比=1/毛利率(利润率)这个公式

　　28 profit and loss production ratio=1/gross profit margin (profit margin) formula

　　29(盈亏平衡单价)=UV价值*毛利率(利润率)

　　29 (breakeven price)=UV value * gross profit margin (profit margin)

　　30最终出价=关键词出价*(1+只能溢价)人群)*(1+抢位助手)*时间折扣

　　30 final bid=keyword bid * (1+only premium) audience * (1+position grabbing assistant) * time discount

　　31实际扣费=下一名出价*下一名质量得分/您的质量得分 +0.01元

　　31 actual deduction=next bid * next quality score/your quality score+0.01 yuan

　　32盈亏平衡点=成交一笔的利润/成交一笔所需流量的费用=1/利润率

　　32 breakeven point=profit from completing a transaction/cost of traffic required to complete a transaction=1/profit margin

　　33直通车排名=出价*质量得分

　　33 direct train ranking=bid * quality score

　　34投入产出比RO1=总成交额/总花费

　　34 input-output ratio RO1=total transaction amount/total cost

　　35GMV=活跃用户数*转化率*客单价

　　35GMV=number of active users * conversion rate * unit price per customer

　　36跳失率=跳失客户数/访客数

　　36 bounce rate=number of skipped customers/number of visitors

　　37客单价=销售额÷订单数

　　37 unit price=sales revenue ÷ number of orders

　　38GPM=GMV÷成交单量x1000

　　38GPM=GMV ÷ Transaction volume x 1000

　　39涨粉率:涨粉率=关注人数÷观看人数

　　39% follower rate: follower rate=number of followers ÷ number of viewers

　　40带货转化率:带货转化率=成交人数:观看人数

　　40 conversion rate: conversion rate=number of transactions: number of viewers

　　41商品曝光率:商品曝光率=商品曝光人数÷观看人数

　　41 Product exposure rate: Product exposure rate=Number of product exposures ÷ Number of viewers

　　42盈亏平衡点:盈亏平衡点=1-毛利率

　　42 Break even point: Break even point=1- Gross profit margin

　　43访问深度:访问深度=浏览量:访客数

　　43 visit depth: visit depth=views: number of visitors

　　44平均成交客单价=成交金额/成交人数

　　44 average transaction price=transaction amount/number of transactions

　　45广告点击率=CTR=点击组件人数/曝光人数x100%

　　45 ad click through rate=CTR=number of clicks on components/number of exposures x 100%

　　46ECPM=CTRxCVRx出价x1000

　　46ECPM=CTRxCVRx bid x 1000

　　47纠纷计入率=30天内纠纷计入笔数-30天支付子订单数

　　47 dispute recognition rate=number of disputes recorded within 30 days - number of sub orders paid within 30 days

　　48人均产出:公司的人均产出=GMV:公司人员数

　　48 per capita output: The company's per capita output=GMV: The number of employees in the company

　　49加购率=加购数:访客数x100%

　　49% additional purchase rate=number of additional purchases: number of visitors x 100%

　　50收藏率=收藏数÷访客数x100%

　　50% collection rate=number of collections ÷ number of visitors x 100%

　　51店铺动销率=店铺最近30天成交的商店铺总商品数量x100%

　　51 store turnover rate=total number of products sold in the last 30 days multiplied by 100%

　　52直通车PPC=直通车花费:直通车点击量

　　52 Direct Traffic PPC=Direct Traffic Cost: Direct Traffic Clicks

　　53直通车ROI=直通车的成交金额:直通车

　　53 Express ROI=Transaction amount of Express: Express

　　54纯利率:纯利率=纯利率÷销售额x100%

　　54 Pure profit margin: Pure profit margin=Pure profit margin ÷ Sales x 100%

　　55定价赔率:定价赔率=定价的销售价÷产品成本

　　55 Pricing odds: Pricing odds=Sales price of pricing ÷ Product cost