来源：http://www.jnacg.com 发布时间：2024-01-28 17:01:08 浏览次数：次
Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For merchants with delegated and deep operations, Baidu AiGou is a highly cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to contact more potential customers.
Love procurement operation skills
Under the fair rotation display mechanism of Baidu Love Procurement with equal membership rights, there are still many merchants with low supply information inclusion rate and click through volume. Why does the display effect differ so much between different merchants under the same rights? Essentially, it is still a quality issue of supply information.
How to optimize store decoration?
The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration?
For high-definition products, it is best to have professionally filmed products. For new high-quality products, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, qualifications, to increase consumer trust in the enterprise and improve transaction rates.
How to optimize product releases?
The selected category must match Baidu's category. If you are unsure of the specific category, you can search for the corresponding keyword in AiGou and see the category you want to select in the classification options.
The recommended criteria are: keywords, brand, keyword description, and product model attribute description. The title is briefly and clearly written around the main content, related to the product content; The number of times keywords related to the title content are stacked is less than or equal to 3 times; Smooth semantics, no garbled characters, and it is not recommended to randomly use special characters.
Keywords must have search popularity, using commonly used market and industry keywords as much as possible, or filling in commonly used product names/aliases to conform to buyer search habits and increase search click frequency.
Product main image
Upload five photos, each of no more than 4MB in size, with at least three different products. The aspect ratio is 1:1, which should be clear. 750 * 750 is recommended, and the watermark size should not exceed 20%. The product body should not be obstructed.
Fill in the price field and make it reasonable (such as filling in 1 yuan for machinery, which is an unreasonable price); Try not to write "negotiable" when filling in prices, as negotiable prices are generally considered as seriously inferior products.
?? Product quantity
If your product quality is not significantly different from your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity.
How to conduct backend data analysis?
1. The exposure, clicks, and visitors of the store
The relationship between the size of data volume is basically exposure>click through>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which is not in line with the search habits of buyers. It is necessary to increase the number of products and optimize title keywords.
If the number of clicks per day is similar to the number of visitors, it means that visitors leave after clicking on your store once, indicating that there are issues with the product, price, introduction, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
2. Number of products included and average display space
The number of products included represents the inclusion status after the information is published. Merchants should maintain a certain pace to add product information, and the average display position is the average ranking of the information obtained from the store. If the ranking is too low, it indicates that there is a lot of low-quality information in the product that has lowered the ranking and needs to be adjusted.
Store optimization suggestions
1. Have you undergone authenticity authentication
Please prepare the authenticity proof materials and have the service provider assist in the application.
2. Product information issues
Same and duplicate items will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products, and place them at the beginning of the product details page. Enrich in store product videos and increase video coverage.
3. The seller version app has low activity
Optimization suggestion: Log in at least twice a week, and it is recommended to log in daily.
Chiyeai Procurement Agency Operations Service
In terms of store operation, Chi Ye Ai Procurement Agency provides the best promotion plan for enterprises, helping them upload products, manage stores, etc., comprehensively creating excellent stores for enterprises, improving store star rating, traffic effect, lead response rate, significantly increasing enterprise exposure, click through rate, visitor number, enhancing brand awareness and sales efficiency, and greatly enhancing promotion efficiency!
If you are not familiar with the Internet and love purchase rules, don't worry. Chiye has a professional operation team to optimize your products, improve the inclusion rate and search ranking, increase the exposure, improve the conversion rate, and promote the effectiveness!