山东百度爱采购运营代理

百度爱采购拥有超过1.2亿的采购用户和超过600万的供应商用户，这些用户来自全国各地，涵盖了各种行业和领域，对于有代运营和深度运营的商家来说，百度爱采购是一个性价比极高的推广引流工具，可通过平台上的多种推广方式提高企业的知名度和曝光率，并有机会接触到更多的潜在客户。

Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For merchants with delegated and deep operations, Baidu AiGou is a highly cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to contact more potential customers.

爱采购运营技巧

Love procurement operation skills

在百度爱采购同等会员权益的公平轮播展示机制下，供应信息收录率与点击量不高的商户依然不少，在相同的权益下，为何不同商家之间的展现效果相差如此之大？本质上还是供应信息的质量问题。

Under the fair rotation display mechanism of Baidu Love Procurement with equal membership rights, there are still many merchants with low supply information inclusion rate and click through volume. Why does the display effect differ so much between different merchants under the same rights? Essentially, it is still a quality issue of supply information.

如何优化店铺装修？

How to optimize store decoration?

店铺装修的效果好坏跟排名息息相关，那如何优化店铺装修呢？

The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration?

高清的产品，最好有专业拍摄的产品，对于新的高质量，百度将优先抓取和排名；每款产品的详细信息，包括产品介绍、特性、优势、用途、资质，让消费者对企业更加信任，提高成交率。

For high-definition products, it is best to have professionally filmed products. For new high-quality products, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, qualifications, to increase consumer trust in the enterprise and improve transaction rates.

如何优化产品发布？

How to optimize product releases?

产品类目

Product categories

选择的类目必须与百度的类目匹配，如果不确定具体的类目，可以在爱采购中搜索对应的关键词，在分类选项中可以看到要选择的类目。

The selected category must match Baidu's category. If you are unsure of the specific category, you can search for the corresponding keyword in AiGou and see the category you want to select in the classification options.

产品标题

Product Title

推荐标准为：关键词、品牌、关键词描述、产品型号属性描述。标题简要清晰地围绕主体内容撰写，与产品内容相关；与标题内容相关的关键词叠加次数小于等于3次；语义流畅，无乱码，不建议乱用特殊字符。

The recommended criteria are: keywords, brand, keyword description, and product model attribute description. The title is briefly and clearly written around the main content, related to the product content; The number of times keywords related to the title content are stacked is less than or equal to 3 times; Smooth semantics, no garbled characters, and it is not recommended to randomly use special characters.

产品关键词

Product keywords

关键词必须有搜索热度，尽量使用市场和行业常用词，或者填写产品常用的常用名称/别名，以符合买家搜索习惯，增加搜索点击频率。

Keywords must have search popularity, using commonly used market and industry keywords as much as possible, or filling in commonly used product names/aliases to conform to buyer search habits and increase search click frequency.

产品主图

Product main image

上传五张，每张大小不超过4MB，至少三张不同的产品。长宽比为1:1，要清晰，推荐750*750，水印大小不超过的20%，产品主体不能被遮挡。

Upload five photos, each of no more than 4MB in size, with at least three different products. The aspect ratio is 1:1, which should be clear. 750 * 750 is recommended, and the watermark size should not exceed 20%. The product body should not be obstructed.

产品价格

product price

填写价格字段并合理（如机械填写1元，是不合理的价格）；填写价格时尽量不要写“面议”，价格面议一般视为严重劣质商品。

Fill in the price field and make it reasonable (such as filling in 1 yuan for machinery, which is an unreasonable price); Try not to write "negotiable" when filling in prices, as negotiable prices are generally considered as seriously inferior products.

??产品数量

?? Product quantity

如果你的产品质量和同行相差不大，那么想要有好的排名，至少要在产品数量上有优势。

If your product quality is not significantly different from your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity.

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如何进行后台数据分析？

How to conduct backend data analysis?

1、店铺的曝光量、点击量、访客数

1. The exposure, clicks, and visitors of the store

数据量的大小关系基本上是曝光量>点击量>访客数，如果三个数据量都比较低，就说明店铺信息量少，标题关键词拓展少，不符合买家的搜索习惯，需要提升商品数量，优化标题关键词。

The relationship between the size of data volume is basically exposure>click through>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which is not in line with the search habits of buyers. It is necessary to increase the number of products and optimize title keywords.

若每天的点击数和访客数的数量差不多，这意味着访客点击你的店铺一次后就离开了，证明产品的、价格、介绍等信息有问题，没有吸引和留住买家，需要提高产品页面的质量以留住客户并提高转化率。

If the number of clicks per day is similar to the number of visitors, it means that visitors leave after clicking on your store once, indicating that there are issues with the product, price, introduction, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.

2、商品收录数量与平均展示位

2. Number of products included and average display space

商品收录数量是代表信息发布之后的收录情况，商家应保持一定的节奏添加产品信息，平均展示位置是商铺里获得展示的信息平均排名，如果排名太低，说明产品有很多低质的信息降低了排名，需要进行调整。

The number of products included represents the inclusion status after the information is published. Merchants should maintain a certain pace to add product information, and the average display position is the average ranking of the information obtained from the store. If the ranking is too low, it indicates that there is a lot of low-quality information in the product that has lowered the ranking and needs to be adjusted.

店铺优化建议

Store optimization suggestions

1.是否做过真实性认证

1. Have you undergone authenticity authentication

请准备好真实性证明材料，由服务商协助申请。

Please prepare the authenticity proof materials and have the service provider assist in the application.

2.产品信息问题

2. Product information issues

相同和重复的会降低排名，最低要求是换封面。提取少数公司和产品的核心竞争优势，放在产品详情页的开头。丰富店内产品视频，提高视频覆盖率。

Same and duplicate items will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products, and place them at the beginning of the product details page. Enrich in store product videos and increase video coverage.

3.卖家版APP活跃度低

3. The seller version app has low activity

优化建议：每周至少登录两次，建议每天登录。

Optimization suggestion: Log in at least twice a week, and it is recommended to log in daily.

驰业爱采购代运营服务

Chiyeai Procurement Agency Operations Service

在店铺运营方面，驰业爱采购代运营为企业提供最佳的推广方案，帮助企业上传产品、托管店铺等，全方位地为企业打造优秀店铺，提升店铺星级、流量效果、线索响应率，大幅度提升企业的曝光量、点击量、访客数，提高企业的品牌知名度和销售效率，大大提升推广效益！

In terms of store operation, Chi Ye Ai Procurement Agency provides the best promotion plan for enterprises, helping them upload products, manage stores, etc., comprehensively creating excellent stores for enterprises, improving store star rating, traffic effect, lead response rate, significantly increasing enterprise exposure, click through rate, visitor number, enhancing brand awareness and sales efficiency, and greatly enhancing promotion efficiency!

如果您不熟悉互联网，不了解爱采购规则，不用担心，驰业拥有专业的运营团队，对您的商品进行优化，提升收录率并提高搜索排名，增加曝光量，提升转化率，推广效果杠杠的！

If you are not familiar with the Internet and love purchase rules, don't worry. Chiye has a professional operation team to optimize your products, improve the inclusion rate and search ranking, increase the exposure, improve the conversion rate, and promote the effectiveness!