山东百度爱采购运营代理

搜索广告：精准覆盖“主动需求”

Search advertising: precise coverage of 'active demand'

搜索流量是B2B企业的“刚需流量”，核心逻辑是“用户主动找产品”，结合万余账户数据，我们总结出搜索流量的精细化取舍标准：

Search traffic is the "essential traffic" for B2B enterprises, with the core logic of "users actively searching for products". Combining data from over 10000 accounts, we have summarized the refined selection criteria for search traffic:

信息流广告：场景化激发“潜在需求”

Information flow advertising: scenario based stimulation of 'potential demand'

信息流流量的核心逻辑是“算法推荐，场景触达”，区别于搜索的“主动需求”，它主打“被动种草”，B2B决策周期长，很多客户在前期还没下定决心需要某款产品。信息流的作用就是在他们刷新闻、看视频时，用内容“种草”。

The core logic of information flow is "algorithm recommendation, scenario reach", which is different from the "active demand" of search. It focuses on "passive seeding" and has a long B2B decision-making cycle. Many customers have not yet made up their minds to need a certain product in the early stage. The function of information flow is to "plant grass" with content while they are browsing news and watching videos.

爱采购：B2B垂直场景的“精准撮合”

Love Procurement: Precise Matching in B2B Vertical Scenarios

爱采购作为百度旗下的B2B垂直平台，核心逻辑是“商品聚合，交易导向”，适配生产型厂家、批发商、有标准化产品的B2B企业，尤其是初创期企业和中小规模客户。 用户来这儿的意图就是“找供应商”，这里的关键不是“要不要投”，而是“怎么投出效果”。

As a B2B vertical platform under Baidu, AiGou's core logic is "product aggregation, transaction orientation", suitable for production-oriented manufacturers, wholesalers, B2B enterprises with standardized products, especially start-up enterprises and small and medium-sized customers. The purpose of users coming here is to "find suppliers", and the key here is not "whether or not to invest", but "how to invest effectively".

总结：搜索是“捕鱼”，信息流是“养鱼”，爱采购是“圈鱼”。我们通常按7:2:1的预算比例测试，再根据客户的实际转化成本动态调整。

Summary: Search is "fishing", information flow is "fish farming", and love for purchasing is "fishing in circles". We usually test according to a budget ratio of 7:2:1 and dynamically adjust based on the actual conversion cost of the customer.

同时建议大家重视百家号账号的运营，除了多平台发布和展现外，会被百度搜索优先收录。这意味着当用户搜索相关关键词时，你的文章有机会排在搜索结果前列，获得持续的长尾流量，同时账号可用于推广获客，为企业带来优质的线索转化。

At the same time, it is recommended that everyone pay attention to the operation of Baijiahao accounts. In addition to publishing and displaying on multiple platforms, they will be prioritized for inclusion in Baidu search. This means that when users search for relevant keywords, your article has the opportunity to rank at the top of search results, receive sustained long tail traffic, and your account can be used to promote customer acquisition, bringing high-quality lead conversion to the enterprise.