山东百度爱采购运营代理

第一：店铺自检：为何要做自检，因为店铺的当前状态是影响自然流量重要的一环，自检主要的环节包括几个方面：

Firstly, store self inspection: Why conduct self inspection? Because the current status of the store is an important factor affecting natural traffic. The main steps of self inspection include several aspects:

1：当下商品中低质信息的下线与优化，主要从五方面入手，标题，主图，参数，价格，详情页这五点进行修改（不懂的找我领取这五项发布标准要求）

1: The offline and optimization of low-quality information in current products mainly starts from five aspects: title, main image, parameters, price, and details page. (If you don't understand, please contact me to obtain these five publishing standard requirements)

2：商品主词优化，每个商品都会有对应的产品大词，延伸词，长尾词，无效词或者机器人发送不论星级，统一为无效信息

2: Product keyword optimization, each product will have corresponding product keywords, extension keywords, long tail keywords, invalid keywords, or robot sent invalid information regardless of star rating

3：是否有重度违规信息，如国徽照等，一经发现会面临店铺封停

3: Is there any serious violation of regulations, such as national emblem photos, which may result in store suspension if discovered

4：重复信息下架，无意义高度重复低质信息对外货描会直接标定低级

4: Duplicate information removed, meaningless. Highly repetitive low-quality information will be directly labeled as low-level for external cargo description

第二：交易分：也是最容易拉升评分的一步操作，增加店铺流量和活跃最简单的方式

Secondly, transaction score: It is also the easiest step to boost ratings, and the simplest way to increase store traffic and activity

第三：行业词的覆盖性，每组词性想要覆盖全面基本要保持多条商机的抓取以保证店铺的排名，排名的靠前与否，展示率与否会直接影响到曝光表单效果。

Thirdly, the coverage of industry keywords. To achieve comprehensive coverage of each part of speech, it is necessary to capture multiple business opportunities to ensure the ranking of the store. The ranking and display rate will directly affect the effectiveness of the exposure form.

对于不同商品，需在商品标题、描述、图片、重要属性等方面体现商品的差异性，否则极有可能被系统判定为重复商品，从而影响店铺分。商家可以通过商家后台查看店铺是否有重复铺货行为。

For different products, it is necessary to reflect the differences in product titles, descriptions, images, important attributes, etc. Otherwise, it is highly likely to be judged as a duplicate product by the system, which will affect the store score. Merchants can check whether their store has repeated stocking behavior through the merchant backend.

重复铺货 优化方法

Optimization method for repeated stocking

商家经营指南

Merchant Business Guide

标题维度:同类商品，可以尽量使用不同的前缀后缀修饰词来产出不同的标题；

Title dimension: For similar products, different prefix and suffix modifiers can be used as much as possible to produce different titles;

主图维度:对于外形相似的产品，可以使用不同背景、角度、近远景的形式，来体现主图的差异性；

Main image dimension: For products with similar appearances, different backgrounds, angles, and perspectives can be used to reflect the differences in the main image;

属性维度:在保证属性描述真实的基础上，通过不同商品增减属性项来制造差异；

Attribute dimension: On the basis of ensuring the authenticity of attribute descriptions, differences are created by adding or removing attribute items for different products;

详情维度:从不同描述维度出发制作多张详情描述图片，通过穿插使用的方式，来使得每一张详情都存在区别，以此降低重复度。

Detail dimension: Create multiple detail description images from different description dimensions, and use them interchangeably to make each detail unique and reduce repetition.

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Thank you for reading. The source of this article is Jinan Baidu Love Procurement. For more content and questions, please click: http://www.jnacg.com We will continue to work hard to provide you with services. Thank you for your support!