山东百度爱采购运营代理

　　在济南做B2B生意，企业常面临“两难”：爱采购店铺有流量但留不住客户，官网够专业却没人看。其实，这两者不是“竞争对手”，而是“黄金搭档”——用爱采购引流，用官网承接信任，就能打造“公域获客+私域转化”的闭环。

　　When doing B2B business in Jinan, companies often face a "dilemma": love to purchase stores have traffic but cannot retain customers, and the official website is professional but no one reads it. In fact, these two are not "competitors", but "golden partners" - using love procurement to attract traffic and using official websites to build trust can create a closed loop of "public domain customer acquisition+private domain conversion".

　　一、流量“导流口”：从爱采购跳到官网

　　1、 Flow 'diversion port': Jumping from Love Procurement to Official Website

　　店铺“暗门”设计：

　　Shop "hidden door" design:

　　在爱采购店铺首页、产品详情页底部，放“了解更多”按钮，直接跳转官网“企业实力”板块。某机械企业靠这招，官网访问量月增40%。

　　At the bottom of the homepage and product details page of the Love Procurement store, place the "Learn More" button to directly jump to the "Enterprise Strength" section on the official website. A certain machinery company used this trick to increase its official website traffic by 40% per month.

　　避坑提示：别用“官网”字样，易被平台限流，改用“产品手册下载”“案例合集”等诱饵。

　　Avoiding pitfalls: Do not use the word "official website" as it may be restricted by the platform. Instead, use bait such as "product manual download" and "case collection".

　　询盘“附加条件”：

　　Additional conditions for inquiry:

　　客户在爱采购发起询价时，设置“领取报价需填写手机号”弹窗，同步推送官网链接。某化工企业靠这招，留资率提升60%。

　　When customers initiate inquiries on AiGou, they set up a pop-up window that says' phone number required to receive quotation 'and synchronously push the official website link. A certain chemical company used this trick to increase its retention rate by 60%.

　　二、内容“连环计”：官网给爱采购“背书”

　　2、 Content "Chain Plan": Official website endorses Love Procurement

　　案例库“反哺”店铺：

　　Case Library "Feedback" Store:

　　官网单独开辟“爱采购专属案例”板块，展示通过平台成交的大单，比如“济南某钢厂合作纪实”。客户在爱采购看到案例截图，会主动到官网搜完整版。

　　The official website has opened a separate "Love Procurement Exclusive Case" section to showcase large orders transacted through the platform, such as "Jinan Steel Plant Cooperation Documentary". Customers will proactively search for the complete version on the official website when they see a screenshot of a case in Love Procurement.

　　案例：某建材企业官网案例被爱采购客户转发，带来3个百万级订单。

　　Case: A building materials company's official website case was forwarded by a customer who loves purchasing, resulting in 3 million level orders.

　　视频“双向植入”：

　　Video "Two way implantation":

　　在官网拍“工厂探秘”视频，结尾加爱采购店铺二维码；在爱采购发“产品测评”短视频，结尾引导“官网看检测报告”。某食品企业靠这招，复购率提升25%。

　　Shoot a "Factory Exploration" video on the official website and add the QR code of the Love Procurement store at the end; Post a short video of "Product Evaluation" on Love Procurement, and guide the "official website to view the testing report" at the end. A certain food company used this trick to increase its repurchase rate by 25%.

　　三、数据“直通车”：线索无缝对接

　　3、 Data 'Direct Train': Seamless Connection of Clues

　　CRM系统“搭桥”：

　　CRM system "bridging":

　　用API接口把爱采购的询盘数据直接导入官网CRM，自动分配给销售跟进。某设备企业靠这招，客户响应时间从2小时缩至15分钟。

　　Use API interface to directly import the inquiry data of Love Procurement into the official website CRM and automatically assign it to sales follow-up. A certain equipment company used this trick to reduce customer response time from 2 hours to 15 minutes.

　　秘密：设置“爱采购客户”标签，销售话术自动切换为“平台专享优惠”。

　　Secret: Set the "Love Purchasing Customers" tag, and the sales script will automatically switch to "Platform Exclusive Discounts".

　　行为追踪“补刀”：

　　Behavior tracking 'patching up':

　　官网部署“访客识别”代码，客户从爱采购跳转过来时，自动记录浏览轨迹。某电子企业发现80%爱采购客户都看了“专利证书”页面，后续专门推送技术白皮书，转化率翻倍。

　　The official website deploys a "visitor recognition" code, which automatically records browsing trajectories when customers jump from AiGou. A certain electronics company found that 80% of its customers who love to purchase have viewed the "Patent Certificate" page, and subsequently pushed technical white papers, doubling the conversion rate.

　　四、活动“组合拳”：线上线下打配合

　　4、 Activity "Combination Fist": Online and offline coordination

　　爱采购“引流”+官网“锁客”：

　　Love procurement "traffic diversion"+official website "customer lock":

　　在爱采购发起“限时9折”活动，但优惠码需到官网领取。某包装企业靠这招，官网会员注册量月增300%。

　　Launch a "limited time 10% off" promotion on Love Procurement, but the discount code needs to be collected on the official website. A packaging company used this trick to increase monthly membership registration on its official website by 300%.

　　创新玩法：设置“阶梯优惠”，官网充值越多，爱采购店铺折扣越大。

　　Innovative gameplay: Set up "tiered discounts", the more you top up on the official website, the greater the discount for the Love Purchase store.

　　展会“双线作战”：

　　Exhibition 'Dual Line Battle':

　　线下展会引导客户扫码进入爱采购店铺，线上店铺首页挂官网“直播预约”入口。某机床企业靠这招，展会线索转化率提升50%。

　　Offline exhibitions guide customers to scan the code and enter the Love Procurement store, while the online store homepage displays the "Live Streaming Reservation" entrance on the official website. A certain machine tool company used this trick to increase the conversion rate of exhibition leads by 50%.

　　五、品牌“叠加态”：官网提升爱采购权重

　　5、 Brand 'superposition state': official website enhances the weight of love procurement

　　外链“投喂”算法：

　　External link "feeding" algorithm:

　　在官网底部加“爱采购官方店铺”链接，权重反哺店铺排名。某轴承企业靠这招，爱采购自然流量提升35%。

　　Add the "Love Procurement Official Store" link at the bottom of the official website, and the weight will feedback the store ranking. A certain bearing company used this trick to increase natural traffic by 35% through its love for purchasing.

　　避坑提示：别用“首页”链接，直接指向具体产品页，效果更好。

　　Avoiding pitfalls: Do not use the "homepage" link, directly point to specific product pages for better results.

　　新闻“同步更新”：

　　News' synchronized updates':

　　官网发布“中标喜讯”“参展动态”后，同步到爱采购“新闻动态”板块。某环保企业靠这招，店铺信任度评分从4.2升至4.8。

　　After the official website releases the "Good News of Winning the Bid" and "Exhibition News", they will be synchronized to the "News and Trends" section of iProcurement. A certain environmental protection company used this trick to increase its store trust rating from 4.2 to 4.8.

　　本文由济南爱采购友情奉献.更多有关的知识请点击:http://www.jnacg.com真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is a friendly contribution from Jinan Love Procurement Company For more information, please click: http://www.jnacg.com Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.