山东百度爱采购运营代理

　　在国内B2B市场，有两个平台是不得不提的

　　In the domestic B2B market, there are two platforms that cannot be ignored

　　一个是阿里旗下的1688,另一个就是百度旗下的百度爱采购

　　One is Alibaba's 1688, and the other is Baidu's Baidu AiGou

　　两者各有千秋，我们来看看到底不一样的地方在哪？

　　Both have their own advantages, let's take a look at where the differences lie?

　　历史纬度

　　Historical latitude

　　阿里1688：成立于1999年12月百度爱采购：成立于2018年9月     费用纬度：

　　Alibaba 1688: Established in December 1999 Baidu Love Procurement: Established in September 2018 Cost Dimension:

　　1.阿里1688

　　1. Alibaba 1688

　　普通会员（诚信通）：6688元/年

　　Regular member (Chengxin): 6688 yuan/year

　　高级会员（实力商家）：36800元/年；

　　Premium member (strong merchant): 36800 yuan/year;

　　工业品牌：36800元/年

　　Industrial brand: 36800 yuan/year

　　顶级会员（超级工厂）：106800元/年

　　Top tier member (super factory): 106800 yuan/year

　　2.百度爱采购

　　2. Baidu AiGou

　　普通会员：6688元/年；

　　Regular member: 6688 yuan/year;

　　高级会员（实力供应商）：19800元/年；顶级会员：暂无

　　Premium Member (Strength Supplier): 19800 yuan/year; Top members: currently unavailable

　　界面维度

　　Interface dimension

　　整体界面大致一样，1688划分了3种搜索应用场景，找货源，找工厂，找工业品，百度爱采购主要以2种，货源和厂家的搜索。在品类市场上，1688偏轻工业，爱采购偏中型，重型工业。

　　The overall interface is roughly the same. 1688 is divided into three search application scenarios: finding goods sources, finding factories, and finding industrial products. Baidu AiGou mainly uses two types of searches: searching for goods sources and manufacturers. In the category market, 1688 tends to focus on light industry and prefers to purchase medium and heavy industry.

　　竞争程度

　　Degree of competition

　　1688目前是拥有百万级的卖家数量，爱采购目前是几十万的一个体量。相对而言，爱采购的竞争和内卷程度小一点。

　　1688 currently has millions of sellers, while AiGou currently has a volume of several hundred thousand. Relatively speaking, there is less competition and competition in purchasing.

　　流量

　　traffic

　　爱采购作为百度亲儿子，背靠百度营销和百度搜索，流量自然是不缺，且非常庞大，但是搜索引擎作为载体，本质是信息查找，流量则大而未必精。

　　As the biological son of Baidu, AiGou relies on Baidu marketing and Baidu search, and its traffic is naturally abundant and very large. However, as a carrier of search engines, the essence is information search, and the traffic may be large but not necessarily precise.

　　1688，作为传统搜索电商，关键词进店，客户的意向度相对来说准确一点，毕竟，如果不是想买东西，没人会无聊到要在1688上搜的好玩。流量小，但客户进店更精准。

　　1688, as a traditional search e-commerce platform, is relatively more accurate in terms of customer intention when keywords enter the store. After all, if you don't want to buy something, no one will be bored enough to search for fun on 1688. The traffic is small, but customers enter the store more accurately.

　　模式纬度1688早期的广告语是，采购批发，上1688。也可以看出。采购的属性对于1688来说是非常重要的。目前主要有4种经营模式：

　　The early advertising slogan of 1688 was' purchase wholesale, go to 1688 '. It can also be seen. The attributes of procurement are very important for 1688. There are currently four main business models:

　　现货模式，常见快消品类，例如，服装，日用品。加工定制模式，常见非标品，需定做的一些产品和只做贴牌代工的一些公司。分销模式，打通目前全网常见的C端店的通路。采购模式，大企业，名企的报价机会。

　　Spot mode, common fast-moving consumer goods categories such as clothing and daily necessities. Customized processing mode, common non-standard products, some products that need to be customized, and some companies that only do OEM manufacturing. Distribution model, connecting the channels of common C-end stores across the entire network. Procurement mode, quotation opportunities for large and well-known enterprises.

　　百度爱采购其实爱采购作为后起之秀，除了分销板块稍有薄弱，没有打通和C端的渠道之外，在现货，采购，定制方面都做的非常优秀的了。百度爱采购的特色，更偏向于线下的联动，和专业市场的联合营销。

　　Baidu AiGou, as a rising star, is actually very good at spot goods, procurement, and customization, except for its slightly weak distribution sector and lack of channels with the C-end. The characteristics of Baidu AiGou are more inclined towards offline linkage and joint marketing with professional markets.

　　在产业带和产业批发市场的数字化上，其实爱采购是做的更优秀和更全面的。1688也在学习其优点，最近平台也频繁做动作，例如和义务小商品城的联动。

　　In the digitization of industrial belts and wholesale markets, in fact, Love Procurement has done a better and more comprehensive job. 1688 is also learning its advantages, and recently the platform has frequently taken actions, such as linking with the voluntary small commodity city.

　　那么这两个平台究竟选择哪个更好呢？我的答案是，只要你是想发展B端，两个都可以做。爱采购重品牌推广，公司推广，1688更重电商领域的闭环成交。

　　So which of these two platforms is better to choose? My answer is, as long as you want to develop the B-end, you can do both. Love purchasing emphasizes brand promotion, company promotion, and closed-loop transactions in the e-commerce field on 1688.

　　如果实在考虑到成本和人手问题的话，可以先后去做。

　　If we really consider the cost and manpower issues, we can do it in sequence.

　　小编的看法是，

　　The editor's opinion is that,

　　如果你是偏快消品，标准成品，做现货分销为主的，建议可以先选择1688去做，后期再开百度爱采购。如果你是工业品，重工业类，偏向定制，偏向公司层面的展现和推广，我建议是先开百度爱采购，后期再开1688。

　　If you are a fast-moving consumer goods, standard products, and mainly engaged in spot distribution, it is recommended to choose 1688 first and then open Baidu Love Procurement later. If you are an industrial product, heavy industry category, and prefer customization and company level display and promotion, my suggestion is to first open Baidu Love Procurement and then open 1688 later.

　　因为在目前的在工厂电商推广平台，B端领域，1688和百度爱采购，确实是两座难以逾越的大山，平台各个链路都非常的成熟，其他平台想短期内与之争锋，确实是比较困难。投入也都还是比较小，成交额0抽拥也非常良心。

　　Because in the current factory e-commerce promotion platform, in the B-end field, 1688 and Baidu AiGou are indeed two insurmountable mountains. The various links of the platform are very mature, and it is indeed difficult for other platforms to compete with them in the short term. The investment is still relatively small, and the zero transaction volume and support are very conscientious.

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