山东百度爱采购运营代理

　　面对市场饱和、成本攀升、激烈竞争，许多 B 端企业正陷入增长乏力、利润压缩的困境。老板们开始反思：在新经济环境下，B 端的出路究竟在哪里？如何自救、寻找新的突破口？

　　Faced with market saturation, rising costs, and fierce competition, many B2B enterprises are struggling with weak growth and profit compression. Bosses are starting to reflect: Where is the way out for the B-end in the new economic environment? How to save oneself and find new breakthroughs?

　　聚焦 AI 和工业升级——国家战略催生新空间

　　Focusing on AI and industrial upgrading - National strategy stimulates new space

　　2025 年全国人大会议明确，政府将继续推动人工智能、智能网联汽车、新能源车等重点领域发展，提升数字基础设施与平台经济标准化水平，加速产业升级与消费拉动。

　　In 2025, the National People's Congress clarified that the government will continue to promote the development of key areas such as artificial intelligence, intelligent connected vehicles, and new energy vehicles, improve the standardization level of digital infrastructure and platform economy, and accelerate industrial upgrading and consumption driving.

　　在此背景下，从传统制造业到工业自动化，再到企业服务，B 端企业应主动拥抱技术升级，将 AI、数字化转型作为突破口。

　　In this context, from traditional manufacturing to industrial automation, and then to enterprise services, B-end enterprises should actively embrace technological upgrades and take AI and digital transformation as breakthroughs.

　　此外，在上海召开世界人工智能大会（WAIC）期间，国内大厂联合成立了“ModelChip Ecosystem Innovation Alliance”与产业 AI 委员会，推动从硬件到软件的整合生态建设与工业融合场景落地。这预示着 B 端企业，如制造商、系统集成商、软硬件厂商，应借此契机深度绑定 AI 应用，实现差异化与生态合作。

　　In addition, during the World Artificial Intelligence Conference (WAIC) held in Shanghai, major domestic companies jointly established the "ModelChip Ecosystem Innovation Alliance" and the Industry AI Committee to promote the integration of hardware and software in ecological construction and the implementation of industrial integration scenarios. This indicates that B-end enterprises, such as manufacturers, system integrators, and software and hardware vendors, should take this opportunity to deeply bind AI applications and achieve differentiation and ecological cooperation.

　　警惕行业泡沫：价格战与内卷后的启示

　　Beware of Industry foam: Price War and Enlightenment after Introductions

　　近期“即时零售”领域里，阿里、京东、美团大打补贴牌，价格战造成行业泡沫与资源浪费，监管介入呼吁理性竞争。

　　Recently, in the field of "instant retail", Alibaba, JD and Meituan have played a big role in subsidy. The price war has caused industry foam and waste of resources. The regulatory intervention calls for rational competition.

　　这种纯靠补贴驱动的增长模式短期热闹，长期难维持。类似挑战也在 B 端领域存在，比如企业为抢市场、不惜压低价格抢客户，反而压缩利润空间，陷入恶性竞争。

　　This purely subsidy driven growth model is lively in the short term but difficult to sustain in the long term. Similar challenges also exist in the B-end field, such as companies cutting prices to grab customers in order to capture the market, but instead compressing profit margins and falling into vicious competition.

　　对比而言，一些企业转而打造自身技术优势、提升服务价值，才可能形成可持续发展模式。

　　In contrast, some companies may only form a sustainable development model by building their own technological advantages and enhancing service value.

　　案例借鉴：具身智能与渠道差异化

　　Case reference: embodied intelligence and channel differentiation

　　以智元机器人为例，其在运营商门店、工业场景及交互服务领域成功落地千万量级订单，说明 B 端需求正在向智能化、柔性、高价值服务转型。

　　Taking Zhiyuan Robot as an example, its successful landing of tens of millions of orders in operator stores, industrial scenarios, and interactive services indicates that B-end demand is transforming towards intelligent, flexible, and high-value services.

　　关键在于布局工业应用、训练反馈、供应链匹配，形成软硬件一体化解决方案，并通过差异化定位避开内卷。这给其他 B 端企业提出明确的路径：聚焦场景需求，形成独特产品与生态合作方式。

　　The key lies in the layout of industrial applications, training feedback, supply chain matching, forming a software and hardware integrated solution, and avoiding internal competition through differentiated positioning. This provides a clear path for other B2B enterprises to focus on scenario requirements and form unique products and ecological cooperation methods.

　　设计驱动与客户个性需求的变化

　　Design driven and changes in customer personality needs

　　2025 年 B 端设计趋势正转向“个性化、智能化、人性化”，强调为企业用户及其员工提供情绪价值与定制体验。

　　In 2025, the trend of B2B design is shifting towards "personalization, intelligence, and humanization", emphasizing the provision of emotional value and customized experiences for enterprise users and their employees.

　　随着超级个体崛起以及内部使用者越来越讲究体验，一刀切的单一产品无法满足新的业务场景。B 端企业需要增强产品的适配能力、配置弹性，提供模块化、可定制的服务，才能真正赢得客户。

　　With the rise of super individuals and the increasing emphasis on experience among internal users, a one size fits all single product cannot meet new business scenarios. B-end enterprises need to enhance the adaptability and configuration flexibility of their products, provide modular and customizable services, in order to truly win customers.

　　老板该如何自救：三步策略，沉重但务实

　　How can bosses save themselves: a three-step strategy, heavy but pragmatic

　　爱采购助力落地路径

　　Love Procurement Helps with the Implementation Path

　　B 端企业的出路在于拥抱技术、聚焦客户、打造差异化生态，避免盲目降价、追求短期规模的低效路径。

　　The way out for B2B enterprises lies in embracing technology, focusing on customers, creating a differentiated ecosystem, and avoiding blindly lowering prices and pursuing inefficient paths of short-term scale.

　　在这一过程中，爱采购作为专业的 B 端采购平台，具备以下优势：

　　In this process, AiGou, as a professional B2B procurement platform, has the following advantages:

　　爱采购(b2b.baidu.com)是百度旗下的B2B平台，旨在帮助用户一站直达全网商品信息，触达海量优质商家，通过安全便捷的交易能力全网采购，商家可通过爱采购与百度搜素无缝对接，满足用户对于采购信息检索诉求，获取精准买家，获得更多商机与订单。爱采购通过AI等手段帮助中小企业全力解决采购批发渠道及货源问题。加入爱采购，商品海量曝光，分发精准线素专业运营指导，全力帮助商家成单!

　　AiGou (b2b. baidu. com) is a B2B platform under Baidu, aimed at helping users directly access product information across the entire network and reach a large number of high-quality merchants. Through secure and convenient transaction capabilities, AiGou can seamlessly integrate with Baidu search to meet users' demands for purchasing information retrieval, obtain accurate buyers, and gain more business opportunities and orders. Love Procurement uses AI and other means to help small and medium-sized enterprises fully solve the problems of procurement, wholesale channels, and source of goods. Join Love Procurement, with massive exposure of products, precise distribution of thread elements, professional operation guidance, and full assistance to help merchants achieve orders!

　　企业专属认证打通多端推广，全网海量曝光，分发精准线索

　　Enterprise exclusive authentication connects multiple promotion channels, with massive exposure across the entire network and precise distribution of leads

　　集中海量企业采购需求与优质供应商资源，帮助买家精准匹配与比价；

　　Concentrate massive enterprise procurement needs and high-quality supplier resources to help buyers accurately match and compare prices;

　　借助平台 AI 工具和风控体系，提高交易效率与质量；

　　Utilize platform AI tools and risk control systems to improve transaction efficiency and quality;

　　支持定制化合作模式与交易服务，让中小企业能够快速接入且降低获取成本。

　　Support customized cooperation models and transaction services, enabling small and medium-sized enterprises to quickly access and reduce acquisition costs.

　　可以说，在国家推动 AI 和数字化升级的大环境下，爱采购正扮演着连接供应方与采购方的高效桥梁，帮助 B 端企业加速自救与转型。

　　It can be said that in the context of the country's promotion of AI and digital upgrading, AiGou is playing an efficient bridge connecting suppliers and purchasers, helping B2B enterprises accelerate self rescue and transformation.

　　老板们面对的不是绝境，而是一次重新定位与升级业务模式的机会。聚焦核心、自主创新、价值输出，结合专业平台辅助，相信 B 端时代的回暖与突围并非幻想，而是实实在在的路径。

　　Bosses are not facing a dead end, but an opportunity to reposition and upgrade their business models. Focusing on core, independent innovation, and value output, combined with professional platform assistance, we believe that the recovery and breakthrough of the B-end era is not a fantasy, but a tangible path.

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　　This article is contributed by Jinan Baidu Love Procurement Friendship For more related knowledge, please click https://www.jnacg.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.