山东百度爱采购运营代理

　　百度爱采购最近在B2B圈子里火得一塌糊涂，不少商家都在偷偷研究这个平台。有人说它流量大得吓人，也有人抱怨效果不如预期。今天我们就来扒一扒这个神秘平台的真面目，看看它到底值不值得投入。

　　Baidu AiGou has recently become extremely popular in the B2B community, with many merchants secretly researching this platform. Some people say that its traffic is frighteningly large, while others complain that the effect is not as expected. Today we will uncover the true face of this mysterious platform and see if it is worth investing in.

　　流量红利还是虚假繁荣？

　　Traffic dividend or false prosperity?

　　打开百度搜索任意工业品关键词，前三名几乎都被爱采购霸屏。日均千万级搜索流量的诱惑让无数商家趋之若鹜。但要注意的是，这些流量质量参差不齐。有的商家一天能接几十个询盘，有的却只能看着后台数据干瞪眼。

　　Open Baidu search for any industrial product keyword, and almost all of the top three are dominated by Love Procurement. The temptation of daily search traffic of millions has attracted countless merchants. However, it should be noted that the quality of these traffic is uneven. Some merchants can receive dozens of inquiries a day, while others can only stare blankly at the backend data.

　　关键点在于关键词布局和产品详情页优化。那些做得好的商家，会把产品描述写得像讲故事一样生动，配上高清实拍图甚至工厂视频。而随便上传几张模糊照片的商家，基本就是在给平台做慈善。

　　The key lies in keyword layout and product detail page optimization. Those businesses that do well will write product descriptions vividly like storytelling, accompanied by high-definition real-life photos or even factory videos. And merchants who casually upload a few blurry photos are basically doing charity for the platform.

　　费用到底划不划算？

　　Is it cost-effective to allocate the cost?

　　爱采购费用结构

　　Love purchasing cost structure

　　爱采购的收费模式有点像"会员制+点击付费"的混合体。基础年费6980元看似不贵，但想要好位置就得额外投入竞价。有经验的商家会告诉你，真正烧钱的是那些热门关键词的点击费，有时候一个点击就要十几块。

　　The charging model of Love Procurement is somewhat like a hybrid of "membership system+pay per click". The basic annual fee of 6980 yuan may not seem expensive, but if you want a good location, you need to invest extra in bidding. Experienced merchants will tell you that what really burns money are the click through fees for popular keywords, sometimes costing just over ten yuan per click.

　　不过比起某宝某东的推广费用，这个价格在B2B领域还算亲民。关键是转化率能不能跟得上。我们采访的几个成功案例显示，做得好的商家ROI能达到1:5以上，但需要持续优化3-6个月才能见效。

　　However, compared to the promotion costs of Taobao and Taobao, this price is relatively affordable in the B2B field. The key is whether the conversion rate can keep up. The several successful cases we interviewed showed that well executed merchants can achieve a ROI of 1:5 or higher, but it requires continuous optimization for 3-6 months to take effect.

　　这些潜规则你知道吗？

　　Do you know these unwritten rules?

　　排名算法是爱采购最神秘的部分。除了出价高低，平台还会考核店铺活跃度、客服响应速度、交易完成率等指标。有个做五金配件的老板分享了他的秘诀：每天固定时间更新产品，保持在线客服秒回，这样排名就会慢慢往上爬。

　　The ranking algorithm is the most mysterious part of Love Purchasing. In addition to bidding high or low, the platform will also assess indicators such as store activity, customer service response speed, and transaction completion rate. A boss who specializes in hardware accessories shared his secret: updating products at a fixed time every day and keeping online customer service responding in seconds, so that the ranking will gradually climb up.

　　另一个容易被忽视的是品类选择。目前机械设备、电子元器件、建材等类目表现最好，而一些偏门小众的产品可能就不太适合。入驻前最好先看看竞品数量和市场热度，别一头扎进红海。

　　Another easily overlooked aspect is category selection. At present, categories such as mechanical equipment, electronic components, and building materials perform the best, while some niche products may not be suitable. It's best to check the number of competitors and market heat before entering, don't rush into the red sea.

　　商家后台数据

　　Merchant backend data

　　值不值得做？关键看这几点

　　Is it worth it to do? The key is to look at these points

　　如果你符合以下条件，爱采购绝对值得一试：工厂或一级经销商、产品标准化程度高、有专业电商团队、能接受3个月培育期。反之，如果是小贸易公司或者特别定制化的产品，可能就要三思了。

　　If you meet the following conditions, Love Procurement is definitely worth a try: factory or first tier distributor, high degree of product standardization, professional e-commerce team, and able to accept a 3-month incubation period. On the contrary, if it is a small trading company or a specially customized product, you may need to think twice.

　　本文由 济南百度爱采购  友情奉献.更多有关的知识请点击  http://www.jyslpg.com/   真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is contributed by Jinan Baidu Love Procurement Friendship For more related knowledge, please click http://www.jyslpg.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.