山东百度爱采购运营代理

百度爱采购，每日发布商品，店铺分不仅没有上升，反而下降？其实，频繁发布商品存在诸多风险。

Baidu AiGou publishes products daily, but the store score not only does not increase, but also decreases? In fact, frequent product releases carry many risks.

一、若过于侧重商品发布数量，而忽视商品品质与品牌定位，可能致使品牌形象模糊，难以在消费者心中树立独特的品牌形象与价值。

1、 If too much emphasis is placed on the quantity of product releases while neglecting product quality and brand positioning, it may lead to a blurred brand image and difficulty in establishing a unique brand image and value in the minds of consumers.

二、若为追求数量而发布大量相同或高度相似的商品，会被平台判定为重复铺货，进而导致店铺分和店铺星级下降，重复的商品不会被收录展现，甚至会引发店铺降权、扣分等管控措施。

2、 If a large number of identical or highly similar products are released in pursuit of quantity, they will be judged as duplicate listings by the platform, which will lead to a decrease in store scores and star ratings. Duplicate products will not be included and displayed, and may even trigger control measures such as store downgrading and deduction of points.

店铺分 构成

Store composition

商家经营指南

Merchant Business Guide

店铺分由【服务经营】+【效果经营】-【减分项】构成，最高分为10分，最低分为-2分。

The store is divided into [Service Management]+[Effect Management] - [Deduction Item], with a maximum score of 10 points and a minimum score of -2 points.

其中，服务经营包含商品质量、信用保障、咨询体验、售后体验四大类，效果经营包含高阶玩法参与度(图文视频活跃和加油包订单金额)、服务规模两大类。服务经营和效果经营属于权重得分:减分项主要涉及重复铺货。

Among them, service management includes four categories: product quality, credit guarantee, consulting experience, and after-sales experience. Effect management includes two categories: high-level gameplay participation (active graphic and video content and fuel pack order amount) and service scale. Service management and performance management belong to weighted scores: the deduction items mainly involve duplicate distribution.

减分项 重复铺货

Reduce duplicate distribution of items

商家经营指南

Merchant Business Guide

重复铺货，即重复商品，指店铺发布的商品中，存在商品信息完全相同或者商品的主要信息完全相同或高度相似，主要体现在商品标题、主图、详情页、属性这几个维度上的重复。

Repetitive stocking, also known as duplicate products, refers to the presence of identical or highly similar product information in the products published by a store, mainly reflected in the dimensions of product titles, main images, detail pages, and attributes.

对于不同商品，需在商品标题、描述、图片、重要属性等方面体现商品的差异性，否则极有可能被系统判定为重复商品，从而影响店铺分。商家可以通过商家后台查看店铺是否有重复铺货行为。

For different products, it is necessary to reflect the differences in product titles, descriptions, images, important attributes, etc. Otherwise, it is highly likely to be judged as a duplicate product by the system, which will affect the store score. Merchants can check whether their store has repeated stocking behavior through the merchant backend.

重复铺货 优化方法

Optimization method for repeated stocking

商家经营指南

Merchant Business Guide

标题维度:同类商品，可以尽量使用不同的前缀后缀修饰词来产出不同的标题；

Title dimension: For similar products, different prefix and suffix modifiers can be used as much as possible to produce different titles;

主图维度:对于外形相似的产品，可以使用不同背景、角度、近远景的形式，来体现主图的差异性；

Main image dimension: For products with similar appearances, different backgrounds, angles, and perspectives can be used to reflect the differences in the main image;

属性维度:在保证属性描述真实的基础上，通过不同商品增减属性项来制造差异；

Attribute dimension: On the basis of ensuring the authenticity of attribute descriptions, differences are created by adding or removing attribute items for different products;

详情维度:从不同描述维度出发制作多张详情描述图片，通过穿插使用的方式，来使得每一张详情都存在区别，以此降低重复度。

Detail dimension: Create multiple detail description images from different description dimensions, and use them interchangeably to make each detail unique and reduce repetition.

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